PluginBench
MCP Server
Maintained
MIT

OpenBrand MCP Server

io.github.ethanjyx/openbrand

Extract logos, colors, and brand assets from any website URL instantly.

What is the OpenBrand MCP server?

OpenBrand is an MCP server that extracts brand assets (logos, colors, backdrop images, and brand names) from any website URL. It provides a tool-based interface for Claude and other MCP-compatible clients to automatically identify and retrieve visual branding elements from web pages.

OpenBrand analyzes websites to automatically extract brand identity elements including logos, color palettes, backdrop images, and brand names. Use it when you need to quickly gather branding information from a URL for design reference, competitive analysis, or brand documentation without manual inspection.

How to install OpenBrand

Copy-paste configuration for popular MCP clients.

transport: stdio
Config generated by PluginBench — verify against the source before use.
Environment / auth
  • OPENBRAND_API_KEY
    secret

    Your OpenBrand API key from https://openbrand.sh/dashboard

~/Library/Application Support/Claude/claude_desktop_config.json
{
  "mcpServers": {
    "openbrand": {
      "command": "npx",
      "args": [
        "-y",
        "openbrand-mcp"
      ],
      "env": {
        "OPENBRAND_API_KEY": "<YOUR_OPENBRAND_API_KEY>"
      }
    }
  }
}

Tools & capabilities

Tools this server exposes to the agent.

  • extract_brand_assets — Extracts brand assets from a given website URL, returning logos, brand colors, backdrop images, and brand name.

Use cases

  • Extract logos and color palettes from competitor websites for design inspiration
  • Automatically gather brand assets from a company URL for brand documentation
  • Retrieve og:image and hero images from websites for content curation
  • Identify dominant brand colors from website imagery for design systems
  • Collect branding information from multiple URLs in batch for market research

OpenBrand MCP server FAQ

What does OpenBrand extract from websites?

OpenBrand extracts logos (favicons, apple-touch-icons, header/nav logos, inline SVGs), brand colors (from meta tags, manifest.json, and dominant colors), backdrop images (og:image, CSS backgrounds, hero images), and brand names (from og:site_name, application-name, logo alt text, page title).

Is OpenBrand free to use?

OpenBrand offers a free API key available at openbrand.sh/dashboard. The MCP server can be installed without an API key, but you'll need one to make extraction requests.

How do I install OpenBrand in Claude or Cursor?

Install via: `claude mcp add --transport stdio openbrand -- npx -y openbrand-mcp`. Then add your API key from openbrand.sh/dashboard to your .claude/settings.json or via the --env flag.

Do I need authentication to use the MCP server?

You need a free API key from openbrand.sh/dashboard to make extraction requests. The MCP server itself can be installed without authentication, but the OPENBRAND_API_KEY environment variable is required for actual brand extraction.

What formats does OpenBrand return brand assets in?

OpenBrand returns structured data including logo assets, color assets, backdrop image assets, and brand name as a JSON response with dimensions and URLs for images.

Can I self-host OpenBrand?

Yes, you can clone the repository and run the web app locally with `bun install && bun dev`. No environment variables are required for the self-hosted version.

README (reference)

Source of truth, from the repository.

<p align="center"> <img src="public/logo.svg" alt="OpenBrand logo" width="80" height="84" /> </p> <h1 align="center">OpenBrand</h1> <p align="center">Extract any brand from a URL</p> <p align="center">Try it out at <a href="https://openbrand.sh">openbrand.sh</a></p> <p align="center"> <img src="public/openbrand.gif" alt="OpenBrand demo" width="600" /> </p> <p align="center"><sub>Demo prepared with <a href="https://tight.studio/">Tight Studio</a></sub></p>

Extract brand assets (logos, colors, backdrops, brand name) from any website URL.

As an API call

Get your free API key from openbrand.sh/dashboard.

cURL

curl "https://openbrand.sh/api/extract?url=https://stripe.com" \
  -H "Authorization: Bearer your_api_key"

TypeScript

const res = await fetch(
  "https://openbrand.sh/api/extract?url=https://stripe.com",
  { headers: { Authorization: "Bearer your_api_key" } }
);
const brand = await res.json();

Python

import requests

res = requests.get(
    "https://openbrand.sh/api/extract",
    params={"url": "https://stripe.com"},
    headers={"Authorization": "Bearer your_api_key"},
)
brand = res.json()

As an agent skill

Add OpenBrand to Claude Code, Cursor, Codex, Gemini CLI, and 40+ other agents:

npx skills add tight-studio/openbrand

Once installed, your agent automatically knows how to extract brand assets — just ask it to "extract brand assets from stripe.com".

As an npm package

No API key required. Runs as a library from your server-side code.

npm add openbrand
import { extractBrandAssets } from "openbrand";

const result = await extractBrandAssets("https://stripe.com");
if (result.ok) {
  // result.data.brand_name → "Stripe"
  // result.data.logos → LogoAsset[]
  // result.data.colors → ColorAsset[]
  // result.data.backdrop_images → BackdropAsset[]
} else {
  // result.error.code → "ACCESS_BLOCKED" | "NOT_FOUND" | "SERVER_ERROR" | ...
  // result.error.message → human-readable explanation
}

As an MCP server

Use OpenBrand as a tool in Claude Code, Cursor, or any MCP-compatible client.

  1. Install the MCP server (no API key needed to install):
claude mcp add --transport stdio openbrand -- npx -y openbrand-mcp
  1. Get your API key from openbrand.sh/dashboard and add it:
claude mcp add --transport stdio \
  --env OPENBRAND_API_KEY=your_api_key \
  openbrand -- npx -y openbrand-mcp

Or add to .claude/settings.json:

{
  "mcpServers": {
    "openbrand": {
      "command": "npx",
      "args": ["-y", "openbrand-mcp"],
      "env": {
        "OPENBRAND_API_KEY": "your_api_key"
      }
    }
  }
}

Then ask Claude to "extract brand assets from stripe.com" and it will use the extract_brand_assets tool automatically.

Self-hosting the web app

git clone https://github.com/tight-studio/openbrand.git
cd openbrand
bun install
bun dev

No environment variables required. Open http://localhost:3000.

What it extracts

  • Logos — favicons, apple-touch-icons, header/nav logos, inline SVGs (with dimension probing)
  • Brand colors — from theme-color meta tags, manifest.json, and dominant colors from logo imagery
  • Backdrop images — og:image, CSS backgrounds, hero/banner images
  • Brand name — from og:site_name, application-name, logo alt text, page title

Tech stack

Next.js, React, TypeScript, Cheerio, Sharp, Tailwind CSS

License

MIT

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