Skill

Pass

Audit score 90

seo-plan

agricidaniel/claude-seo

Strategic SEO planning with industry templates, competitive analysis, and phased implementation roadmaps.

What is seo-plan?

Creates comprehensive SEO strategies for new or existing websites, including competitive analysis, content planning, and technical foundations. Use when you need a structured SEO plan, content strategy, keyword roadmap, or site architecture design.

Analyzes business type, target audience, competitors, and goals to establish SEO foundation
Performs competitive analysis on top 5 competitors including keyword gaps and E-E-A-T signals
Designs site architecture, URL hierarchy, content pillars, and internal linking strategy
Develops content strategy with gaps analysis, page types, blog topics, and publishing cadence
Plans technical foundation including schema markup, Core Web Vitals, and AI search readiness
Generates phased 12-month implementation roadmap across foundation, expansion, scale, and authority phases

How to install seo-plan

npx skills add https://github.com/agricidaniel/claude-seo --skill seo-plan

Prerequisites

Business type or industry category (SaaS, local service, e-commerce, publisher, agency, or generic)
Target audience and business goals (optional but recommended)
Existing website URL if conducting competitive gap analysis (optional)

Claude Code

Cursor

Windsurf

Cline

How to use seo-plan

1.Invoke the skill with your business type (e.g., 'SaaS', 'local-service', 'ecommerce')
2.Provide target audience, competitors, and KPI goals when prompted
3.Review the generated SEO-STRATEGY.md for overall direction and phased approach
4.Use COMPETITOR-ANALYSIS.md to identify content and keyword opportunities
5.Follow the IMPLEMENTATION-ROADMAP.md phases to execute in order
6.Track progress against KPI targets in the provided baseline and milestone table

Use cases

Good for

Planning SEO strategy for a new SaaS product launch with competitive positioning
Auditing and restructuring content strategy for an e-commerce site to improve organic rankings
Creating a 12-month content calendar and site architecture for a local service business
Developing keyword strategy and content gaps analysis for a publisher or media site
Building E-E-A-T signals and thought leadership roadmap for an agency or consultancy

Who it's for

Marketing managers and SEO strategists planning website launches or overhauls
Content strategists developing multi-month publishing roadmaps
Business owners seeking structured SEO planning without external consultants
Product teams integrating SEO into product strategy
Agencies planning client SEO engagements

seo-plan FAQ

What if I don't have a website yet?

The skill operates in new-site planning mode, skipping current site assessment and competitive gap analysis. It will generate architecture and strategy for a greenfield project.

Can it analyze my specific competitors?

Yes, if DataForSEO MCP tools are available, it uses real competitive intelligence APIs. Otherwise it provides a template-based analysis framework you can populate with manual research.

What industry templates are included?

SaaS, local service, e-commerce, publisher, agency, and generic business templates are available in the assets directory.

How long does implementation take?

The roadmap spans 12 months across four phases: Foundation (weeks 1-4), Expansion (weeks 5-12), Scale (weeks 13-24), and Authority (months 7-12).

What deliverables does it produce?

Five markdown files: SEO-STRATEGY.md, COMPETITOR-ANALYSIS.md, CONTENT-CALENDAR.md, IMPLEMENTATION-ROADMAP.md, and SITE-STRUCTURE.md, plus a KPI tracking table.

Full instructions (SKILL.md)

Source of truth, from agricidaniel/claude-seo.

name: seo-plan description: > Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap". user-invocable: true argument-hint: "[business-type]" license: MIT metadata: author: AgriciDaniel version: "2.4.1" category: seo

Strategic SEO Planning

Process

1. Discovery

Business type, target audience, competitors, goals
Current site assessment (if exists)
Budget and timeline constraints
Key performance indicators (KPIs)

2. Competitive Analysis

Identify top 5 competitors
Analyze their content strategy, schema usage, technical setup
Identify keyword gaps and content opportunities
Assess their E-E-A-T signals
Estimate their domain authority

3. Architecture Design

Load industry template from assets/ directory
Design URL hierarchy and content pillars
Plan internal linking strategy
Sitemap structure with quality gates applied
Information architecture for user journeys

4. Content Strategy

Content gaps vs competitors
Page types and estimated counts
Blog/resource topics and publishing cadence
E-E-A-T building plan (author bios, credentials, experience signals)
Content calendar with priorities

5. Technical Foundation

Hosting and performance requirements
Schema markup plan per page type
Core Web Vitals baseline targets
AI search readiness requirements
Mobile-first considerations

6. Implementation Roadmap (4 phases)

Phase 1: Foundation (weeks 1-4)

Technical setup and infrastructure
Core pages (home, about, contact, main services)
Essential schema implementation
Analytics and tracking setup

Phase 2: Expansion (weeks 5-12)

Content creation for primary pages
Blog launch with initial posts
Internal linking structure
Local SEO setup (if applicable)

Phase 3: Scale (weeks 13-24)

Advanced content development
Link building and outreach
GEO optimization
Performance optimization

Phase 4: Authority (months 7-12)

Thought leadership content
PR and media mentions
Advanced schema implementation
Continuous optimization

Industry Templates

Load from assets/ directory:

saas.md: SaaS/software companies
local-service.md: Local service businesses
ecommerce.md: E-commerce stores
publisher.md: Content publishers/media
agency.md: Agencies and consultancies
generic.md: General business template

Output

Deliverables

SEO-STRATEGY.md: Complete strategic plan
COMPETITOR-ANALYSIS.md: Competitive insights
CONTENT-CALENDAR.md: Content roadmap
IMPLEMENTATION-ROADMAP.md: Phased action plan
SITE-STRUCTURE.md: URL hierarchy and architecture

KPI Targets

Metric	Baseline	3 Month	6 Month	12 Month
Organic Traffic	...	...	...	...
Keyword Rankings	...	...	...	...
Domain Authority	...	...	...	...
Indexed Pages	...	...	...	...
Core Web Vitals	...	...	...	...

Success Criteria

Clear, measurable goals per phase
Resource requirements defined
Dependencies identified
Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.

Error Handling

Scenario	Action
Unrecognized business type	Fall back to `generic.md` template. Inform user that no industry-specific template was found and proceed with the general business template.
No website URL provided	Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL.
Industry template not found	Check `assets/` directory for available templates. If the requested template file is missing, use `generic.md` and note the missing template in output.