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call-prep

anthropics/knowledge-work-plugins

Prepare for sales calls with account context, attendee research, and AI-suggested agendas—works standalone or supercharged with your CRM, email, and chat.

What is call-prep?

Call Prep gathers company and attendee information through web research and optional tool integrations, then generates a structured brief with account snapshot, suggested agenda, discovery questions, and potential objections. Use it before any sales call—discovery, demo, negotiation, or check-in—to walk in fully prepared.

  • Researches company background, recent news, funding, and leadership changes via web search
  • Pulls account history, contact details, and recent activities from connected CRM
  • Extracts context from recent emails, open questions, and commitments with the prospect
  • Surfaces internal insights and competitive intelligence from connected chat tools
  • Generates tailored agenda, discovery questions, and objection handling strategies based on meeting type

How to install call-prep

npx skills add https://github.com/anthropics/knowledge-work-plugins --skill call-prep
Prerequisites
  • Optional: Connect your CRM, email, chat (Slack), calendar, or call transcripts for enhanced context. Works standalone with manual input and web research.
Claude Code
Cursor
Windsurf
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How to use call-prep

  1. 1.Trigger the skill with phrases like 'prep me for my call with [company]', 'I'm meeting with [company] prep me', or 'call prep [company]'
  2. 2.Provide required info: company name and meeting type (discovery, demo, negotiation, check-in)
  3. 3.Optionally add attendee names/titles and any context (paste prior emails, notes, or concerns)
  4. 4.If connectors are active, the skill auto-pulls calendar, CRM, email, and chat context
  5. 5.Review the generated prep brief: account snapshot, attendee backgrounds, suggested agenda, discovery questions, and objection handling
  6. 6.Use the brief to guide your call and reference talking points

Use cases

Good for
  • Prep for a discovery call with a new prospect by researching their company and generating qualification questions
  • Get ready for a demo by pulling prior email threads and CRM history to tailor your presentation
  • Prepare for a negotiation by reviewing account history, prior objections, and suggested responses
  • Run a quick check-in prep by auto-pulling calendar details and recent account activity
  • Research attendees and their roles to personalize your approach and talking points
Who it's for
  • Sales development representatives (SDRs) preparing for first calls
  • Account executives managing active opportunities
  • Sales managers coaching teams before big meetings
  • Anyone running discovery, demo, negotiation, or account check-in calls

call-prep FAQ

Do I need to connect tools for this to work?

No. Call Prep works standalone—just tell it the company name, meeting type, and any context you have. It will research the company and generate a prep brief. Connecting your CRM, email, chat, or calendar makes it significantly better by pulling your actual account history and recent interactions.

What if I don't know the attendees' names?

You can still run prep with just the company name and meeting type. The skill will research the company and suggest discovery questions. If you add attendee titles or names later, it will research their backgrounds and LinkedIn profiles.

Can I use this for non-sales calls?

The skill is designed for sales calls (discovery, demo, negotiation, check-in). For other meeting types, you can still use it by specifying your meeting type and goal, though the output may be less tailored.

How long does prep take?

Typically a few minutes. With connectors active, it pulls context automatically. Without connectors, it depends on how much context you paste and how much web research is needed.

What should I do after the call?

Run the related skill 'call-follow-up' to extract action items, update your CRM, and draft a follow-up email.

Full instructions (SKILL.md)

Source of truth, from anthropics/knowledge-work-plugins.


name: call-prep description: Prepare for a sales call with account context, attendee research, and suggested agenda. Works standalone with user input and web research, supercharged when you connect your CRM, email, chat, or transcripts. Trigger with "prep me for my call with [company]", "I'm meeting with [company] prep me", "call prep [company]", or "get me ready for [meeting]".

Call Prep

Get fully prepared for any sales call in minutes. This skill works with whatever context you provide, and gets significantly better when you connect your sales tools.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                        CALL PREP                                 │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone)                                       │
│  ✓ You tell me: company, meeting type, attendees                │
│  ✓ Web search: recent news, funding, leadership changes         │
│  ✓ Company research: what they do, size, industry               │
│  ✓ Output: prep brief with agenda and questions                 │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: account history, contacts, opportunities, activities    │
│  + Email: recent threads, open questions, commitments           │
│  + Chat: internal discussions, colleague insights               │
│  + Transcripts: prior call recordings, key moments              │
│  + Calendar: auto-find meeting, pull attendees                  │
└─────────────────────────────────────────────────────────────────┘

Getting Started

When you run this skill, I'll ask for what I need:

Required:

  • Company or contact name
  • Meeting type (discovery, demo, negotiation, check-in, etc.)

Helpful if you have it:

  • Who's attending (names and titles)
  • Any context you want me to know (paste prior notes, emails, etc.)

If you've connected your CRM, email, or other tools, I'll pull context automatically and skip the questions.


Connectors (Optional)

Connect your tools to supercharge this skill:

ConnectorWhat It Adds
CRMAccount details, contact history, open deals, recent activities
EmailRecent threads with the company, open questions, attachments shared
ChatInternal chat discussions (e.g. Slack) about the account, colleague insights
TranscriptsPrior call recordings, topics covered, competitor mentions
CalendarAuto-find the meeting, pull attendees and description

No connectors? No problem. Just tell me about the meeting and paste any context you have. I'll research the rest.


Output Format

# Call Prep: [Company Name]

**Meeting:** [Type] — [Date/Time if known]
**Attendees:** [Names with titles]
**Your Goal:** [What you want to accomplish]

---

## Account Snapshot

| Field | Value |
|-------|-------|
| **Company** | [Name] |
| **Industry** | [Industry] |
| **Size** | [Employees / Revenue if known] |
| **Status** | [New prospect / Active opportunity / Customer] |
| **Last Touch** | [Date and summary] |

---

## Who You're Meeting

### [Name] — [Title]
- **Background:** [Career history, education if found]
- **LinkedIn:** [URL]
- **Role in Deal:** [Decision maker / Champion / Evaluator / etc.]
- **Last Interaction:** [Summary if known]
- **Talking Point:** [Something personal/professional to reference]

[Repeat for each attendee]

---

## Context & History

**What's happened so far:**
- [Key point from prior interactions]
- [Open commitments or action items]
- [Any concerns or objections raised]

**Recent news about [Company]:**
- [News item 1 — why it matters]
- [News item 2 — why it matters]

---

## Suggested Agenda

1. **Open** — [Reference last conversation or trigger event]
2. **[Topic 1]** — [Discovery question or value discussion]
3. **[Topic 2]** — [Address known concern or explore priority]
4. **[Topic 3]** — [Demo section / Proposal review / etc.]
5. **Next Steps** — [Propose clear follow-up with timeline]

---

## Discovery Questions

Ask these to fill gaps in your understanding:

1. [Question about their current situation]
2. [Question about pain points or priorities]
3. [Question about decision process and timeline]
4. [Question about success criteria]
5. [Question about other stakeholders]

---

## Potential Objections

| Objection | Suggested Response |
|-----------|-------------------|
| [Likely objection based on context] | [How to address it] |
| [Common objection for this stage] | [How to address it] |

---

## Internal Notes

[Any internal chat context (e.g. Slack), colleague insights, or competitive intel]

---

## After the Call

Run **call-follow-up** to:
- Extract action items
- Update your CRM
- Draft follow-up email

Execution Flow

Step 1: Gather Context

If connectors available:

1. Calendar → Find upcoming meeting matching company name
   - Pull: title, time, attendees, description, attachments

2. CRM → Query account
   - Pull: account details, all contacts, open opportunities
   - Pull: last 10 activities, any account notes

3. Email → Search recent threads
   - Query: emails with company domain (last 30 days)
   - Extract: key topics, open questions, commitments

4. Chat → Search internal discussions
   - Query: company name mentions (last 30 days)
   - Extract: colleague insights, competitive intel

5. Transcripts → Find prior calls
   - Pull: call recordings with this account
   - Extract: key moments, objections raised, topics covered

If no connectors:

1. Ask user:
   - "What company are you meeting with?"
   - "What type of meeting is this?"
   - "Who's attending? (names and titles if you know)"
   - "Any context you want me to know? (paste notes, emails, etc.)"

2. Accept whatever they provide and work with it

Step 2: Research Supplement

Always run (web search):

1. "[Company] news" — last 30 days
2. "[Company] funding" — recent announcements
3. "[Company] leadership" — executive changes
4. "[Company] + [industry] trends" — relevant context
5. Attendee LinkedIn profiles — background research

Step 3: Synthesize & Generate

1. Combine all sources into unified context
2. Identify gaps in understanding → generate discovery questions
3. Anticipate objections based on stage and history
4. Create suggested agenda tailored to meeting type
5. Output formatted prep brief

Meeting Type Variations

Discovery Call

  • Focus on: Understanding their world, pain points, priorities
  • Agenda emphasis: Questions > Talking
  • Key output: Qualification signals, next step proposal

Demo / Presentation

  • Focus on: Their specific use case, tailored examples
  • Agenda emphasis: Show relevant features, get feedback
  • Key output: Technical requirements, decision timeline

Negotiation / Proposal Review

  • Focus on: Addressing concerns, justifying value
  • Agenda emphasis: Handle objections, close gaps
  • Key output: Path to agreement, clear next steps

Check-in / QBR

  • Focus on: Value delivered, expansion opportunities
  • Agenda emphasis: Review wins, surface new needs
  • Key output: Renewal confidence, upsell pipeline

Tips for Better Prep

  1. More context = better prep — Paste emails, notes, anything you have
  2. Name the attendees — Even just titles help me research
  3. State your goal — "I want to get them to agree to a pilot"
  4. Flag concerns — "They mentioned budget is tight"

Related Skills

  • account-research — Deep dive on a company before first contact
  • call-follow-up — Process call notes and execute post-call workflow
  • draft-outreach — Write personalized outreach after research