run-campaign

anthropics/knowledge-work-plugins

End-to-end marketing campaign orchestration with sales analysis, content creation, and HubSpot send.

What is run-campaign?

Runs a complete marketing campaign pipeline that analyzes sales data to identify revenue dips, generates on-brand Canva assets, and stages a HubSpot send. The owner approves at each of three gates before proceeding, ensuring control over strategy, creative, and audience targeting.

Analyzes sales data from QuickBooks and PayPal to identify revenue dips by product and time period
Generates a prioritized 30-day content brief with product focus and promotional offers
Creates on-brand Canva assets and captions matched to the campaign brief
Segments HubSpot contacts by engagement and company fit, producing a bulk send list and high-priority call list
Stages the campaign in HubSpot without sending, requiring explicit owner approval before going live

How to install run-campaign

npx skills add https://github.com/anthropics/knowledge-work-plugins --skill run-campaign

Prerequisites

QuickBooks account with read access
PayPal account with read access
Canva account with API access
HubSpot account with contact and campaign management access
The content-strategy, canva-creator, and lead-triage skills installed

Claude Code

Cursor

Windsurf

Cline

How to use run-campaign

1.Run the skill with optional arguments: npx skills run run-campaign --lookback 90d --channel both
2.Review the sales analysis and content brief in Step 1; approve or edit before proceeding
3.Approve each Canva asset as it appears in Step 2; review the staged HubSpot campaign
4.Review the bulk send list and high-priority call list in Step 3; confirm the segment and approve the send
5.Check the final recap and HubSpot campaign URL once the campaign goes live

Use cases

Good for

Launch a targeted campaign to recover lost revenue in a specific product line
Coordinate multi-channel (email and social) content around a seasonal promotion
Identify and prioritize high-value leads for personal outreach while running a broader campaign
Test campaign messaging and creative with owner approval before committing to a large send
Automate the handoff between sales analysis, creative production, and audience segmentation

Who it's for

Marketing managers running campaigns tied to sales performance
Sales leaders coordinating outreach to high-priority accounts
Small business owners managing end-to-end campaign execution
Revenue operations teams automating campaign workflows

run-campaign FAQ

What happens if I don't approve at a gate?

The skill pauses and waits for your explicit approval before moving to the next step. You can edit the brief or assets before approving.

Can I run this for a specific channel only?

Yes, use --channel email or --channel social to target only email or social media; default is both.

What if a connector (QuickBooks, PayPal, Canva, HubSpot) is unreachable?

The skill stops, reports which connector failed, and asks whether to retry or abort.

Does this skill actually send the campaign?

No, it stages the campaign in HubSpot. You must explicitly approve in Step 3 to send it live.

What is the high-priority call list?

The top 5 leads scored by engagement and company fit, with talking points and calendar time blocked for personal outreach.

Full instructions (SKILL.md)

Source of truth, from anthropics/knowledge-work-plugins.

name: run-campaign description: Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments. allowed-tools: Read, WebFetch, Bash

Run the full campaign pipeline by chaining three skills in order. The owner approves at each handoff — never roll past a gate without explicit confirmation.

Parse arguments:

--lookback (default 90d) — how far back to look for the revenue dip
--channel (default both) — email, social, or both

Step 1 — Sales analysis + content brief (content-strategy)

Trigger the content-strategy skill workflow:

Pull sales data from QuickBooks and PayPal for the lookback window.
Identify the revenue dip — which product/service, which time period, magnitude.
Produce a 30-day prioritized content brief: what to push, what offer to run, what to hold.
Present the brief to the owner. Wait for explicit "approved, build the assets" before continuing.

If the owner edits the brief, incorporate edits and re-present.

Step 2 — Asset generation + send staging (canva-creator)

After Step 1 approval, trigger the canva-creator skill workflow:

Take the approved brief from Step 1 as input.
Build the posting calendar matched to the brief's priorities.
Generate on-brand Canva assets for each post (apply each on screen for owner approval before moving on).
Draft caption copy for each post.
Stage the scheduled send in HubSpot (do NOT send — staging only).
Present the staged campaign to the owner. Wait for explicit "approved, send to segment X" before Step 3.

Step 3 — Audience segmentation (lead-triage)

After Step 2 approval, trigger the lead-triage skill workflow:

Pull HubSpot contacts that match the campaign's target segment (from the approved brief).
Score by engagement, company fit, urgency markers.
Produce two deliverables:
- Bulk send list — the segment receiving the staged campaign from Step 2
- High-priority call list — top 5 leads the owner should call personally with talking points
Block calendar time for the call list.
Present both lists. Wait for explicit "send" before pushing the HubSpot campaign live.

Approval gates (must hold)

Never auto-progress between steps. Each handoff requires explicit owner approval.
Never send the HubSpot campaign without the owner's "send" command in Step 3.
If any connector is unreachable (QuickBooks, PayPal, Canva, HubSpot), stop, report which connector failed, and ask whether to retry or abort.

Output

End the run with a one-paragraph recap: revenue dip identified, posts generated, segment size, calls booked. Link to the HubSpot campaign URL once sent.