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sequence-load

anthropics/knowledge-work-plugins

Find, enrich, and bulk-load leads into Apollo outreach sequences in one workflow.

What is sequence-load?

Sequence Load automates lead discovery and enrollment by parsing targeting criteria, finding matching contacts in Apollo, enriching their data, and adding them to a specified outreach sequence. Use it when you need to quickly populate a campaign with qualified leads without manual data entry.

  • Parse natural-language targeting criteria (job titles, seniority, industry, company size, location)
  • Search Apollo for matching contacts based on specified criteria
  • Enrich contact data via bulk matching with personal email reveal
  • Create deduplicated contacts in Apollo with enriched information
  • Enroll contacts into a named outreach sequence from a selected email account
  • Preview candidates and credit cost before confirming enrollment

How to install sequence-load

npx skills add https://github.com/anthropics/knowledge-work-plugins --skill sequence-load
Prerequisites
  • Apollo account with linked email account(s)
  • Apollo API access via MCP integration
  • Sufficient Apollo credits for enrichment (consumed per contact)
Claude Code
Cursor
Windsurf
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How to use sequence-load

  1. 1.Invoke the skill with targeting criteria and sequence name (e.g., 'add 20 VP Sales at SaaS companies to Q1 Outbound')
  2. 2.Review the preview table of matching candidates and confirm the credit cost
  3. 3.Select an email account if multiple are linked
  4. 4.Approve the enrollment to enrich and create contacts
  5. 5.Review the summary showing enrolled contacts and credits consumed
  6. 6.Optionally load more leads, review sequence details, or manage individual contacts

Use cases

Good for
  • Load 20 VP Sales at SaaS companies into a Q1 Outbound sequence
  • Bulk-add SDR managers at fintech startups to a Cold Outreach campaign
  • Reload additional leads into an existing Enterprise Pipeline sequence
  • Enroll directors of engineering from 500+ employee companies into a Demo Follow-up sequence
  • List and review all available sequences before selecting a target
Who it's for
  • Sales development representatives (SDRs)
  • Outbound sales managers
  • Growth and demand generation teams
  • Anyone running multi-contact Apollo outreach campaigns

sequence-load FAQ

What happens if I don't specify a volume?

The skill defaults to finding and adding 10 contacts.

Can I see all available sequences before choosing one?

Yes. Use the command 'list sequences' to display all available sequences in a table with their IDs and statuses.

What if multiple sequences match my input?

The skill will show all matching sequences and ask you to pick one from the list.

Can I remove or pause contacts after enrollment?

Yes. After loading, you can remove specific contacts or pause them with an auto-unpause date using the offered next actions.

How are duplicates handled?

The contact creation step uses `run_dedupe: true` to prevent duplicate entries in Apollo.

Full instructions (SKILL.md)

Source of truth, from anthropics/knowledge-work-plugins.


name: sequence-load description: "Find leads matching criteria and bulk-add them to an Apollo outreach sequence. Handles enrichment, contact creation, deduplication, and enrollment in one flow." user-invocable: true argument-hint: "[targeting criteria + sequence name]"

Sequence Load

Find, enrich, and load contacts into an outreach sequence — end to end. The user provides targeting criteria and a sequence name via "$ARGUMENTS".

Examples

  • /apollo:sequence-load add 20 VP Sales at SaaS companies to my "Q1 Outbound" sequence
  • /apollo:sequence-load SDR managers at fintech startups → Cold Outreach v2
  • /apollo:sequence-load list sequences (shows all available sequences)
  • /apollo:sequence-load directors of engineering, 500+ employees, US → Demo Follow-up
  • /apollo:sequence-load reload 15 more leads into "Enterprise Pipeline"

Step 1 — Parse Input

From "$ARGUMENTS", extract:

Targeting criteria:

  • Job titles → person_titles
  • Seniority levels → person_seniorities
  • Industry keywords → q_organization_keyword_tags
  • Company size → organization_num_employees_ranges
  • Locations → person_locations or organization_locations

Sequence info:

  • Sequence name (text after "to", "into", or "→")
  • Volume — how many contacts to add (default: 10 if not specified)

If the user just says "list sequences", skip to Step 2 and show all available sequences.

Step 2 — Find the Sequence

Use mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_search to find the target sequence:

  • Set q_name to the sequence name from input

If no match or multiple matches:

  • Show all available sequences in a table: | Name | ID | Status |
  • Ask the user to pick one

Step 3 — Get Email Account

Use mcp__claude_ai_Apollo_MCP__apollo_email_accounts_index to list linked email accounts.

  • If one account → use automatically
  • If multiple → show them and ask which to send from

Step 4 — Find Matching People

Use mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with the targeting criteria.

  • Set per_page to the requested volume (or 10 by default)

Present the candidates in a preview table:

#NameTitleCompanyLocation

Ask: "Add these [N] contacts to [Sequence Name]? This will consume [N] Apollo credits for enrichment."

Wait for confirmation before proceeding.

Step 5 — Enrich and Create Contacts

For each approved lead:

  1. Enrich — Use mcp__claude_ai_Apollo_MCP__apollo_people_bulk_match (batch up to 10 per call) with:

    • first_name, last_name, domain for each person
    • reveal_personal_emails set to true
  2. Create contacts — For each enriched person, use mcp__claude_ai_Apollo_MCP__apollo_contacts_create with:

    • first_name, last_name, email, title, organization_name
    • direct_phone or mobile_phone if available
    • run_dedupe set to true

Collect all created contact IDs.

Step 6 — Add to Sequence

Use mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_add_contact_ids with:

  • id: the sequence ID
  • emailer_campaign_id: same sequence ID
  • contact_ids: array of created contact IDs
  • send_email_from_email_account_id: the chosen email account ID
  • sequence_active_in_other_campaigns: false (safe default)

Step 7 — Confirm Enrollment

Show a summary:


Sequence loaded successfully

FieldValue
Sequence[Name]
Contacts added[count]
Sending from[email address]
Credits used[count]

Contacts enrolled:

NameTitleCompanyEmail

Step 8 — Offer Next Actions

Ask the user:

  1. Load more — Find and add another batch of leads
  2. Review sequence — Show sequence details and all enrolled contacts
  3. Remove a contact — Use mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_remove_or_stop_contact_ids to remove specific contacts
  4. Pause a contact — Re-add with status: "paused" and an auto_unpause_at date

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