PluginBench
Skill
Official
Fail
Audit score 45

apify-market-research

apify/agent-skills

Extract market research data from Google Maps, Facebook, Instagram, Booking.com, and TripAdvisor using Apify Actors.

What is apify-market-research?

Conduct market research by analyzing market conditions, geographic opportunities, pricing, and consumer behavior across multiple platforms. Use this skill to identify market density, pricing trends, consumer interests, and business landscapes through data extraction from social media, review sites, and mapping services.

  • Extract location and business data from Google Maps and Google Places
  • Analyze pricing and demand signals from Facebook Marketplace and events
  • Research consumer interests and hashtag trends via Instagram
  • Gather hospitality and tourism market data from Booking.com and TripAdvisor
  • Fetch Actor schemas dynamically to understand available parameters
  • Export results in CSV, JSON, or display quick summaries in chat

How to install apify-market-research

npx skills add https://github.com/apify/agent-skills --skill apify-market-research
Prerequisites
  • APIFY_TOKEN in .env file
  • Node.js 20.6 or higher
  • mcpc CLI tool installed (npm install -g @apify/mcpc)
Claude Code
Cursor
Windsurf
Cline

How to use apify-market-research

  1. 1.Identify your market research need and select the appropriate Actor from the provided table
  2. 2.Fetch the Actor's input schema using mcpc to understand required parameters
  3. 3.Ask the user for output preferences (quick answer, CSV, or JSON format)
  4. 4.Run the analysis script with the selected Actor ID and JSON input parameters
  5. 5.Summarize findings including result count, file location, key insights, and next steps

Use cases

Good for
  • Identify market density and competition in a geographic area before launching a business
  • Analyze pricing strategies and demand on Facebook Marketplace for product validation
  • Research consumer interests and trending hashtags on Instagram for niche targeting
  • Gather hotel and tourism reviews to understand market sentiment in hospitality
  • Extract contact information and business pages to build prospect lists for outreach
Who it's for
  • Market researchers and business analysts
  • Product managers validating new market opportunities
  • Entrepreneurs scouting locations for expansion
  • Sales teams building prospect lists
  • Tourism and hospitality professionals

apify-market-research FAQ

Which Actor should I use to analyze competitor pricing?

Use apify/facebook-marketplace-scraper for pricing and demand analysis, or apify/facebook-pages-scraper to research competitor business pages and their market positioning.

How do I export results in different formats?

Use the --format flag with run_actor.js: add --format csv for CSV export, --format json for JSON export, or omit the flag to display results in chat without saving a file.

What if the Actor run times out?

Reduce the input size (fewer search terms or locations) or increase the timeout parameter. Check the Apify console link in the error output for detailed logs.

Do I need to set up anything before using this skill?

Yes, create a .env file with your APIFY_TOKEN and install mcpc globally with npm install -g @apify/mcpc. Node.js 20.6+ is required.

Can I use this for real estate market analysis?

Yes, use compass/google-maps-extractor or compass/crawler-google-places for location analysis and business mapping, then combine with pricing data from Facebook Marketplace.

Full instructions (SKILL.md)

Source of truth, from apify/agent-skills.


name: apify-market-research description: Analyze market conditions, geographic opportunities, pricing, consumer behavior, and product validation across Google Maps, Facebook, Instagram, Booking.com, and TripAdvisor.

Market Research

Conduct market research using Apify Actors to extract data from multiple platforms.

Prerequisites

(No need to check it upfront)

  • .env file with APIFY_TOKEN
  • Node.js 20.6+ (for native --env-file support)
  • mcpc CLI tool: npm install -g @apify/mcpc

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Identify market research type (select Actor)
- [ ] Step 2: Fetch Actor schema via mcpc
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the analysis script
- [ ] Step 5: Summarize findings

Step 1: Identify Market Research Type

Select the appropriate Actor based on research needs:

User NeedActor IDBest For
Market densitycompass/crawler-google-placesLocation analysis
Geospatial analysiscompass/google-maps-extractorBusiness mapping
Regional interestapify/google-trends-scraperTrend data
Pricing and demandapify/facebook-marketplace-scraperMarket pricing
Event marketapify/facebook-events-scraperEvent analysis
Consumer needsapify/facebook-groups-scraperGroup research
Market landscapeapify/facebook-pages-scraperBusiness pages
Business densityapify/facebook-page-contact-informationContact data
Cultural insightsapify/facebook-photos-scraperVisual research
Niche targetingapify/instagram-hashtag-scraperHashtag research
Hashtag statsapify/instagram-hashtag-statsMarket sizing
Market activityapify/instagram-reel-scraperActivity analysis
Market intelligenceapify/instagram-scraperFull data
Product launch researchapify/instagram-api-scraperAPI access
Hospitality marketvoyager/booking-scraperHotel data
Tourism insightsmaxcopell/tripadvisor-reviewsReview analysis

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details dynamically using mcpc:

export $(grep APIFY_TOKEN .env | xargs) && mcpc --json mcp.apify.com --header "Authorization: Bearer $APIFY_TOKEN" tools-call fetch-actor-details actor:="ACTOR_ID" | jq -r ".content"

Replace ACTOR_ID with the selected Actor (e.g., compass/crawler-google-places).

This returns:

  • Actor description and README
  • Required and optional input parameters
  • Output fields (if available)

Step 3: Ask User Preferences

Before running, ask:

  1. Output format:
    • Quick answer - Display top few results in chat (no file saved)
    • CSV - Full export with all fields
    • JSON - Full export in JSON format
  2. Number of results: Based on character of use case

Step 4: Run the Script

Quick answer (display in chat, no file):

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

CSV:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.csv \
  --format csv

JSON:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.json \
  --format json

Step 5: Summarize Findings

After completion, report:

  • Number of results found
  • File location and name
  • Key market insights
  • Suggested next steps (deeper analysis, validation)

Error Handling

APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token mcpc not found - Ask user to install npm install -g @apify/mcpc Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout