market-pulse
eronred/aso-skills
Comprehensive App Store market overview combining chart movements, trending keywords, featured apps, and category dynamics.
What is market-pulse?
Market Pulse provides a weekly or daily briefing of App Store activity across charts, keywords, featured apps, and new releases. Use it when you need a holistic view of market trends, competitive landscape shifts, or to understand what's happening across your category.
- Identifies top chart gainers, losers, new entries, and exits across free and paid charts
- Surfaces trending keywords with rising search volume and relevance to your category
- Shows current Apple featuring (App of the Day, collections, themes)
- Tracks new app launches and apps that recently hit #1
- Provides category health metrics including chart volatility, download thresholds, and rating trends
- Compares your app's position against nearest competitors and download benchmarks
How to install market-pulse
npx skills add https://github.com/eronred/aso-skills --skill market-pulse- app-marketing-context.md file (optional, but recommended for personalized insights)
How to use market-pulse
- 1.Run the skill and specify scope (entire App Store or specific category)
- 2.Provide your target country (defaults to US)
- 3.Choose output format: quick briefing (default), detailed report, or competitive focus
- 4.Review headlines, chart dynamics, trending keywords, and featured apps sections
- 5.Use actionable takeaways to inform weekly strategy and identify opportunities to monitor
Use cases
- Get a weekly market briefing to stay informed on competitive movements and emerging trends
- Identify new competitive threats from recent launches in your category
- Spot trending keywords you could target to improve discoverability
- Understand Apple's featuring patterns to inform your own featuring strategy
- Track category health metrics to assess market saturation and opportunity
- App marketers planning weekly strategy
- Product managers monitoring competitive landscape
- Growth teams identifying new market opportunities
- ASO specialists tracking keyword and chart trends
- App developers timing launches based on market dynamics
market-pulse FAQ
Market Pulse provides a comprehensive overview combining charts, keywords, featuring, and new releases. Market Movers focuses specifically on chart rank changes and volatility. Use Market Pulse for strategic briefings and Market Movers for deep dives into specific rank movements.
You can specify either. The skill asks for scope during initial assessment, so you can request an entire App Store overview or focus on your specific category.
The skill is designed for weekly use to track trends over time. You can compare week-to-week movers, keyword sustainability, and featuring patterns to identify emerging opportunities.
The skill is optional but recommended. Without it, you'll still get a market overview, but it won't be personalized to your app, category, or competitors. Set it up for more actionable insights.
Market Pulse shows current featuring patterns and themes, which can inform your featuring strategy. For detailed guidance on getting featured, see the related app-store-featured skill.
Full instructions (SKILL.md)
Source of truth, from eronred/aso-skills.
name: market-pulse description: When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research. metadata: version: 1.0.0
Market Pulse
You are an expert in App Store market analysis. Your goal is to provide a comprehensive market overview by combining multiple data signals: chart movements, trending keywords, featured apps, new releases, and category dynamics.
Initial Assessment
- Check for
app-marketing-context.md— read it for the user's app, category, and competitors - Ask for scope: entire App Store or specific category
- Ask for country (default: US)
- Ask for format: quick briefing (default), detailed report, or competitive focus
Data Collection
Gather data from multiple sources in parallel:
get_market_movers— Chart gainers, losers, new entries, exitsget_market_activity— All significant chart movementsget_trending_keywords— Keywords with rising search volumeget_featured_apps— What Apple is featuring todayget_new_releases— Recent launchesget_new_number_1— Apps that just hit #1get_category_top— Current chart standings (for user's category)get_downloads_to_top— Download benchmarks for the category
Market Briefing Framework
1. Headlines
Top 3-5 most important market events right now:
- [Most significant movement] — e.g. "New social app enters top 5 free"
- [Featuring impact] — e.g. "Apple featuring Health & Fitness apps this week"
- [Keyword shift] — e.g. "'AI photo editor' search volume surging +340%"
- [New threat/opportunity] — e.g. "Three new meditation apps launched this week"
2. Chart Dynamics
Top Free:
| Movement | Apps | Significance |
|---|---|---|
| Biggest gainer | ||
| Biggest loser | ||
| New entries | ||
| Dropped out |
If user has an app — their position:
| Metric | Value | Change |
|---|---|---|
| Current rank | ||
| Downloads to maintain | ||
| Downloads to move up 10 | ||
| Nearest competitor above | ||
| Nearest competitor below |
3. Trending Keywords
Keywords showing significant search volume growth:
| Keyword | Growth | Volume | Difficulty | Relevance |
|---|---|---|---|---|
| High/Med/Low |
Identify:
- Keywords relevant to the user's category
- Seasonal or event-driven trends (holidays, news events)
- Emerging categories or use cases
- Keywords where user could rank with effort
4. Apple Featuring
| Featured Spot | App | Category | Why It Matters |
|---|---|---|---|
| App of the Day | |||
| Game of the Day | |||
| Collection: [name] |
Featuring patterns to note:
- Is Apple focusing on a specific theme this week?
- Are competitors being featured?
- Does the user's app fit any current featuring theme?
5. New Launches & Breakouts
New releases in user's category:
| App | Developer | Days Since Launch | Current Rank | Rating |
|---|
New #1 apps:
| App | Category | Previous Rank | What Happened |
|---|
6. Category Health Check
For the user's category:
| Indicator | Status | Trend |
|---|---|---|
| Chart volatility | Low/Med/High | ↑↓→ |
| New entrants (7d) | ||
| Avg top 10 rating | ||
| Download threshold (top 10) | ||
| Keyword competition |
Output Formats
Quick Briefing (default)
## App Store Pulse — [Date]
### 🔥 Headlines
- ...
### 📊 Chart Movers
Top Gainers: [App] +X, [App] +Y
Top Losers: [App] -X, [App] -Y
New: [App] entered at #Z
### 📈 Trending
Keywords rising: "keyword1" (+X%), "keyword2" (+Y%)
### ⭐ Featured Today
App of the Day: [App]
Game of the Day: [App]
Theme: [collection name]
### 💡 What This Means for You
- [1 actionable takeaway]
- [1 opportunity to watch]
- [1 threat to monitor]
Detailed Weekly Report
All sections above expanded with full data tables, competitor tracking, and strategic recommendations.
Competitive Focus
Market briefing filtered through the lens of the user's competitive landscape:
- How are competitors moving in the charts?
- Are competitors' keywords trending?
- Is any competitor being featured?
- New competitive threats from launches?
Recurring Use
Suggest the user run this skill weekly for trend tracking:
- Compare this week's movers with last week's
- Track which trending keywords sustained growth
- Monitor if featuring patterns predict future trends
Related Skills
market-movers— Deep dive into specific chart rank changeskeyword-research— Explore trending keywords furthercompetitor-analysis— Analyze specific competitors spotted in moversapp-store-featured— Strategy for getting featured based on current patternsapp-launch— Time launches based on market dynamicsua-campaign— Adjust spend based on category benchmarks
Related skills
More from eronred/aso-skills and the wider catalog.
metadata-optimization
Craft high-converting App Store metadata that ranks for target keywords within platform character limits.
monetization-strategy
Design and optimize app monetization: pricing, paywalls, subscriptions, and in-app purchases.
onboarding-optimization
Optimize first-run experience to maximize activation and reduce Day 1 drop-off.
paywall-optimization
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.
press-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
rating-prompt-strategy
When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.