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firecrawl-competitive-intel

firecrawl/firecrawl-workflows

Monitor competitor pricing, features, and product changes using Firecrawl web scraping.

What is firecrawl-competitive-intel?

This skill automates competitive intelligence gathering by scraping competitor websites for pricing tiers, features, changelogs, and dashboards. Use it for recurring monitoring, pricing extraction, feature tracking, and structured competitor alerts.

Scrapes competitor pricing pages with toggle support (annual/monthly)
Extracts feature inventories and product pages
Monitors changelogs, blogs, release notes, and documentation updates
Accesses authenticated dashboards when user has legitimate access
Generates cross-competitor pricing and feature comparison matrices
Produces structured JSON output with timestamps and source URLs

How to install firecrawl-competitive-intel

npx skills add https://github.com/firecrawl/firecrawl-workflows --skill firecrawl-competitive-intel

Prerequisites

Firecrawl API key (set as FIRECRAWL_API_KEY environment variable)
List of competitor URLs or domains to monitor
Legitimate access to any authenticated pages/dashboards you want to include

Claude Code

Cursor

Windsurf

Cline

How to use firecrawl-competitive-intel

1.Provide a list of competitors and specify focus area (pricing, features, changelog, or all)
2.Indicate monitoring cadence (one-off, weekly, monthly)
3.The skill infers competitors and focus from context; answer 1-3 clarifying questions if needed
4.Firecrawl scrapes pricing pages, feature pages, changelogs, and dashboards in parallel
5.Review the generated markdown report with alerts, per-competitor breakdown, and comparison matrix
6.Save rerun inputs for scheduling recurring monitoring

Use cases

Good for

Track pricing changes across competing SaaS products weekly or monthly
Extract and compare feature matrices across 3+ competitors
Monitor product release notes and changelog updates for competitive moves
Build recurring competitive intelligence reports with source attribution
Alert on significant pricing tier or feature changes

Who it's for

Product managers tracking competitive positioning
Business development teams monitoring market changes
Pricing strategists analyzing competitor pricing models
Market researchers conducting ongoing competitive analysis

firecrawl-competitive-intel FAQ

Can I monitor authenticated pages like competitor dashboards?

Yes, but only when you have legitimate access. Provide credentials or session context as needed.

What output formats are supported?

Markdown reports with alerts, per-competitor breakdowns, and cross-competitor comparisons. JSON output with structured fields (pricing, features, recentChanges, sources) is also available.

How often can I run this?

You can run it one-off or set up recurring monitoring (weekly, monthly). Preserve source URLs between runs to detect changes via diffing.

What if a competitor page requires contact-sales or is gated?

The skill notes gated details instead of guessing, and preserves the source URL for manual follow-up.

Can I monitor multiple competitors in parallel?

Yes. The skill supports parallel work via sub-agents or task runners, with one competitor or focus area per researcher.

Full instructions (SKILL.md)

Source of truth, from firecrawl/firecrawl-workflows.

name: firecrawl-competitive-intel description: Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor alerts. license: ISC metadata: author: firecrawl version: "0.1.0" homepage: https://www.firecrawl.dev source: https://github.com/firecrawl/firecrawl-workflows inputs:

name: FIRECRAWL_API_KEY description: Firecrawl API key for hosted Firecrawl requests. required: true

Firecrawl Competitive Intel

Use this for monitoring competitors over time. This is not the broad competitor analysis workflow.

Onboarding Interview

Infer competitors, focus, cadence, and output format from context. If competitors are clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the competitor list, focus area, or whether authenticated pages/profiles are required.

Firecrawl Collection Plan

For each competitor, use Firecrawl scrape or browser as needed:

pricing pages, annual/monthly toggles, expanded feature tables
feature and product pages
changelogs, blogs, release notes, docs updates
authenticated dashboards only when the user has legitimate access

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners. A natural split is one competitor per researcher or one focus area per researcher.

Each researcher should return pricing tiers, features, recent changes, source URLs, and confidence notes.

Final Deliverable

# Competitive Intel: [Competitors]

## Alerts
[Notable pricing, feature, or positioning changes]

## Per-Competitor Breakdown
[Pricing tiers, feature inventory, recent changes]

## Cross-Competitor Comparison
[Pricing table, feature matrix, key differentiators]

## Suggested Follow-Ups
[What to monitor next]

## Sources
[URLs visited]

## Rerun Inputs
workflow: firecrawl-competitive-intel
competitors: [list]
focus: [all/pricing/features/changelog]
cadence: [one-off/weekly/monthly]

JSON Shape

When structured output is requested, include generatedAt, competitors, pricing, recentChanges, features, and sources.

Quality Bar

Extract real plan names, limits, and dates when available.
Note contact-sales or gated details instead of guessing.
Preserve sources for diffing future runs.

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23k installs