firecrawl-lead-research
firecrawl/firecrawl-workflows
Generate pre-meeting lead intelligence briefs using web research and Firecrawl.
What is firecrawl-lead-research?
Produces concise, actionable company and person research briefs before sales calls, partnerships, or investor meetings. Uses Firecrawl to gather website data, recent news, public profiles, and industry context to inform conversation strategy.
- Researches company websites, products, pricing, team, and customer information
- Gathers recent news, funding announcements, launches, hiring, and partnerships
- Profiles key people with public background and role information
- Identifies likely business pain points and industry challenges
- Generates 5-7 specific talking points for the meeting
- Compiles sources and evidence for all claims
How to install firecrawl-lead-research
npx skills add https://github.com/firecrawl/firecrawl-workflows --skill firecrawl-lead-research- Firecrawl API key (required)
How to use firecrawl-lead-research
- 1.Install the skill using the provided npm command
- 2.Provide the company name or URL and optionally a person to research
- 3.Optionally specify the meeting context (sales call, partnership, investor pitch, etc.)
- 4.The skill will gather company website data, recent news, public profiles, and industry information in parallel
- 5.Review the generated brief with company overview, recent activity, key people, talking points, pain points, and suggested outreach angle
Use cases
- Prepare for a sales call by understanding prospect company and decision-maker background
- Brief before a partnership meeting with talking points and company context
- Research investor or customer before a pitch or interview
- Quickly gather competitive intelligence on a target company
- Identify pain points and outreach angles for business development
- Sales professionals and business development teams
- Partnership managers and BD leads
- Investors and venture professionals
- Customer success and account managers
- Entrepreneurs preparing for investor conversations
firecrawl-lead-research FAQ
It researches company websites (about, products, pricing, careers, customers), recent news and funding, public person profiles and backgrounds, and industry context. All claims are evidence-backed with source URLs.
Yes, you can optionally specify a person to research. The skill gathers public profiles, talks, posts, interviews, and role/background information.
The skill uses parallel researchers to gather information efficiently. Time depends on data availability, but it's designed to be quick enough for pre-meeting preparation.
The skill works with available public information. It clearly separates facts from inferred pain points and will note when information is limited.
The skill produces a standard markdown brief with company overview, recent activity, key people, talking points, pain points, and outreach angle. You can rerun with different context to adjust focus.
Full instructions (SKILL.md)
Source of truth, from firecrawl/firecrawl-workflows.
name: firecrawl-lead-research description: Produce pre-meeting lead intelligence briefs with Firecrawl. Use when the user needs company research, person research, recent news, talking points, pain points, or outreach preparation before a sales call, partnership meeting, investor conversation, or customer interview. license: ISC metadata: author: firecrawl version: "0.1.0" homepage: https://www.firecrawl.dev source: https://github.com/firecrawl/firecrawl-workflows inputs:
- name: FIRECRAWL_API_KEY description: Firecrawl API key for hosted Firecrawl requests. required: true
Firecrawl Lead Research
Use this to create a concise, actionable pre-meeting brief.
Onboarding Interview
Infer the company, person, meeting context, and desired brief depth from context. If the company is clear, proceed immediately.
Ask at most 1-3 concise questions only if blocked, such as the company/person to research or the meeting context.
Firecrawl Collection Plan
Use Firecrawl search and scrape to gather:
- company website, about, product, pricing, careers, team, and customer pages
- recent news, funding, launches, hiring, partnerships, and press
- public person profiles, talks, posts, interviews, and role/background
- relevant industry context and likely business challenges
Parallel Work
If appropriate, use sub-agents or equivalent parallel task runners:
- Company Profile researcher
- Recent News and Activity researcher
- Person researcher
- Industry/Pain Point researcher
Each researcher should return source URLs and only evidence-backed claims.
Final Deliverable
# Lead Brief: [Company]
## Company Overview
[What they do, stage/size signals, products, customers]
## Recent Activity
[News, launches, funding, hiring, partnerships]
## Key People
[Relevant people and public background]
## Talking Points
[5-7 specific conversation starters]
## Likely Pain Points
[Evidence-backed hypotheses]
## Outreach Angle
[Suggested positioning or next step]
## Sources
[URLs used]
## Rerun Inputs
workflow: firecrawl-lead-research
company: [name/url]
person: [optional]
context: [meeting context]
Quality Bar
- Keep it concise and useful before a meeting.
- Do not fabricate personal details.
- Clearly separate facts from inferred pain points.
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