How to install careers-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill careers-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: careers-page-generator description: When the user wants to create, optimize, or audit a careers or jobs page. Also use when the user mentions "careers," "jobs," "hiring," "open positions," "company culture," "careers page," "job listings," "we're hiring," "join our team," or "recruitment page." For sitewide page planning, use website-structure. metadata: version: 1.0.1
Pages: Careers
Guides careers page content, structure, and employer branding for recruitment.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company values, culture, and differentiators.
Identify:
- Audience: Job seekers, passive candidates
- Open roles: List or link to ATS
- Employer brand: Culture, benefits, perks
Best Practices
Essential Elements
| Element | Purpose |
|---|---|
| Open positions | List or link to job board/ATS |
| Company culture | Values, team, work environment |
| Benefits | Health, remote, PTO, learning |
| Process | What to expect when applying |
| CTA | Apply, view roles, contact recruiting |
Structure
- Hero: Employer value proposition; "Join us"
- Open roles: List or embed; filter by department/location
- Why us: Culture, benefits, growth
- Team: Photos, quotes, diversity
- Process: Application steps
SEO
- Target "company name careers," "jobs at company"
- Schema: JobPosting for each role
- Internal links from About, Home
Output Format
- Structure outline
- Employer brand messaging
- Open roles section approach
- SEO metadata and schema
Related Skills
- about-page-generator: Culture and team overlap
- schema-markup: JobPosting schema
- title-tag, meta-description, page-metadata: Careers page metadata
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.