How to install contest-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill contest-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: contest-page-generator description: When the user wants to create, optimize, or audit a giveaway, contest, or promotional campaign page. Also use when the user mentions "giveaway," "contest," "sweepstakes," "promo," "Gleam," "Woobox," or "viral campaign." For sitewide page planning, use website-structure. metadata: version: 1.0.1
Pages: Giveaway / Contest
Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product and campaign goals.
Identify:
- Type: Giveaway, contest, sweepstakes, referral campaign
- Prize: Product, discount, cash; value and appeal
- Tool: Gleam, Woobox, Viralsweep, custom
- Primary goal: Email signup, social follows, referrals
Page Structure
| Section | Purpose |
|---|---|
| Headline | "Win [Prize]" or "Enter the [Contest Name]" |
| Prize | What they win; image, value, appeal |
| Rules | How to enter; eligibility; end date |
| Actions | Required actions (email, follow, share) |
| Countdown | Urgency; end date visible |
| Legal | Official rules link; disclosure |
Best Practices
Conversion
- Low friction: Email only for entry; optional bonus entries for shares
- Urgency: Countdown; limited spots or time
- Social proof: "X people entered"; "Last day"
Legal
- Official rules: Required; link to full terms
- Eligibility: Age, region, exclusions
- Disclosure: FTC-compliant; no purchase necessary
Tools
- Gleam, Woobox, Viralsweep: Embed or link
- UTM: Track campaign source
- Landing page: Custom page + embed; or tool's hosted page
Output Format
- Headline and prize copy
- Rules summary
- Entry actions (required, bonus)
- Legal checklist
- Tool integration notes
Related Skills
- discount-marketing-strategy: Contest prize = discount; promo campaign design
- landing-page-generator: Contest page is a landing page; apply LP principles
- disclosure-page-generator: Affiliate/sponsor disclosure if applicable
- popup-generator: Contest popup to drive traffic
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.