How to install distribution-channels
npx skills add https://github.com/kostja94/marketing-skills --skill distribution-channelsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: distribution-channels description: When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing. metadata: version: 1.1.1
Channels: Distribution Channels
Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Channel Types
| Type | Definition | Examples |
|---|---|---|
| Direct | Company sells via own assets | Website, eCommerce, sales team |
| Indirect | Third parties sell on your behalf | Marketplaces, app stores, resellers |
Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
Marketplace Categories
| Category | Platforms | Product fit |
|---|---|---|
| Design & collaboration | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
| Browser extensions | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
| Cloud & enterprise | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
| Mobile | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
| Vertical | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
| Developer | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
| AI | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
| Social commerce | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |
Pinterest Product Pins: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See pinterest-posts.
Listing Optimization
| Practice | Guideline |
|---|---|
| Reduce procurement friction | Vendor Insights, standard contracts; streamline enterprise buying |
| Pricing models | Free trials, pay-as-you-go, private offers for enterprise |
| Trust signals | Verified reviews, partner badges, clear taxonomy |
| Discoverability | Optimize for marketplace search; clear descriptions, tags |
| Co-sell | Partner with platform field teams when available |
Listing as asset: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.
Platform Selection by Product Type
| Product type | Prioritize |
|---|---|
| Design / collaboration | Figma, Canva, Adobe |
| Browser extension | Chrome, Firefox |
| Cloud / enterprise SaaS | AWS, GCP, Azure |
| Mobile app | App Store, Google Play, Microsoft Store |
| E-commerce | Shopify |
| Collaboration | Slack, Zoom |
| Developer tools | GitHub, WordPress |
| AI application | GPTs, emerging AI stores |
| E-commerce / templates | Pinterest Product Pins |
Related Skills
- directory-submission: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution
- integrations-page-generator: Integrations page content; marketplace listing drives discovery
- cold-start-strategy: Distribution as cold-start channel
- localization-strategy: Regional marketplaces by locale
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.