How to install footer-generator
npx skills add https://github.com/kostja94/marketing-skills --skill footer-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: footer-generator description: When the user wants to design, optimize, or audit website footers. Also use when the user mentions "footer," "page footer," "site footer," "footer links," "footer navigation," "footer SEO," "footer design," "footer CTA," "multi-column footer," or "footer sitemap." For main nav, use navigation-menu-generator. metadata: version: 1.0.1
Components: Footer
Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for key pages and audience.
Identify:
- Site type: Marketing, e-commerce, SaaS, blog
- Footer goals: Navigation, lead capture, trust, legal
- Platform: Web, mobile, both
Essential Footer Elements
Navigation & Links
- Links to high-priority pages: About, Contact, Services, FAQs
- Related blog posts and internal content links
- XML or HTML sitemap links
- Product/service category links (e-commerce)
- Avoid excessive links: Google warns that too many internal links can harm SEO; link only to high-priority pages
Business Information
- Physical address, phone, email
- Social media profile links (Follow us) -> distinct from social-share-generator (share this page)
- Copyright and legal information (Privacy Policy, Terms of Service)
User Engagement
- Newsletter signup forms
- Call-to-action buttons
- Customer testimonials or support resources
SEO Best Practices
| Practice | Purpose |
|---|---|
| Strategic linking | Link to important pages; avoid link bloat |
| Descriptive anchor text | Target keywords; avoid "Click here" |
| Text links | Prefer text over images for crawlers |
| No dead ends | Ensure pages link to other content |
| Semantic HTML | <footer>, proper landmark roles |
Link Strategy
- Footer links help crawlers discover pages and understand site structure
- Too many links can dilute page context; keep focused
- Include sitemap link for comprehensive discovery
UX Guidelines
Placement & Visibility
- Footer at bottom; visible without dominating desktop view
- Mobile: Valuable for users who don't scroll to top
- Secondary navigation; complements header nav
Organization
- Group links by category (Product, Company, Legal, Support)
- Use clear headings for each column
- Prioritize most-used links
Accessibility
| Requirement | Practice |
|---|---|
| Contrast | 4.5:1 for link text |
| Touch targets | >=44x44px on mobile |
| Keyboard | Full keyboard navigation |
| Screen readers | Proper heading hierarchy, landmark roles |
Output Format
- Footer structure (columns, link groups)
- Link list with anchor text suggestions
- SEO checklist
- Accessibility checklist
Related Skills
- navigation-menu-generator: Footer complements header nav
- social-share-generator: Footer has profile links (Follow us); social-share has share buttons (share this page) -> different use cases
- xml-sitemap: Footer can link to sitemap
- internal-links: Footer is secondary internal linking
- newsletter-signup-generator: Footer often hosts signup forms
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.