How to install migration-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill migration-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: migration-page-generator description: When the user wants to create, optimize, or audit migration guides for users switching from competitors. Also use when the user mentions "migration guide," "migrate from X," "switch to [product]," "import from X," or "data migration." For rebrand and redirects, use rebranding-strategy. metadata: version: 1.0.1
Pages: Migration
Guides migration pages that help users switch from a competitor to your product. Reduces friction for switchers; often linked from alternatives pages. Common for SaaS, tools, and productivity apps.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, migration capabilities, and source platforms.
Identify:
- Source: Which competitor(s) to cover (Notion, Trello, etc.)
- Format: Single hub vs. per-competitor pages (/migrate-from-notion)
- Migration type: Manual import, automated tool, API
- Primary goal: Sign up, start migration, reduce churn risk
Page Structure
| Section | Purpose |
|---|---|
| Headline | "Migrate from [Competitor] to [Product] in Minutes" |
| Why switch | Brief; link to alternatives for full comparison |
| What transfers | Data, structure, attachments; what's supported |
| Steps | Numbered guide; screenshots or video |
| Troubleshooting | Common issues, support link |
| CTA | Start migration, try free, contact support |
Best Practices
Clarity
- Explicit steps: "1. Export from X. 2. Upload to [Product]. 3. Map fields."
- Time estimate: "Takes ~10 minutes for most workspaces"
- Data scope: What transfers; any limitations
Trust
- No competitor bashing: Focus on your product's ease
- Support: Offer help; link to docs, chat, email
- Success stories: "10,000+ teams migrated from X"
SEO
- Intent: Transactional; "migrate from X to Y"
- Title: "Migrate from [Competitor] to [Product] | Step-by-Step Guide"
- Internal links: Alternatives, features, pricing, docs
Output Format
- Headline and intro
- Step-by-step migration guide
- Data transfer scope
- Troubleshooting section
- Internal links
- SEO metadata
Related Skills
- alternatives-page-generator: Link to migration from alternatives
- docs-page-generator: Detailed migration docs
- landing-page-generator: Migration as conversion page
- faq-page-generator: Migration FAQ section
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.