How to install pricing-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill pricing-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: pricing-page-generator description: When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "enterprise pricing," "API pricing," "contact sales," "pricing in nav," "public pricing," "hide pricing," or "pricing objection handling." For pricing strategy, use pricing-strategy. metadata: version: 1.2.1
Pages: Pricing
Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing strategy.
Identify:
- Pricing model: Subscription, one-time, usage-based, freemium, hybrid
- Plans: Number of tiers, differentiation; enterprise vs self-serve
- Primary goal: Sign up, contact sales, trial
- Objections: Price sensitivity, "which plan?" confusion
- Special programs: Startups, education, nonprofit (link or embed)
- Visibility: Public page vs contact-sales-only; marketing site vs in-app
Pricing Visibility & Placement
Public vs Hidden Pricing
| Show public pricing | Hide (contact sales only) |
|---|---|
| Self-serve / SMB; standard tiers | Enterprise; highly customized |
| Competitive market; transparency differentiates | Premium positioning; consultative sales |
| Simple pricing model | New category; value exceeds cost in prospect's mind |
| 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading |
Middle ground: "Starting from," price ranges, or calculator—clarity without rigid commitment.
Where Pricing Lives
| Location | Audience | Purpose |
|---|---|---|
| Marketing site | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer |
| In-app / Dashboard | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |
Marketing site = conversion; In-app billing = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.
Pricing Models
| Model | Use |
|---|---|
| Subscription | Recurring; monthly/annual; most SaaS |
| Freemium | Free tier + paid; adoption then conversion |
| Usage-based | Pay per use; API calls, tokens, credits |
| One-time | Perpetual license; some tools |
| Hybrid | Base + usage; tiered + overage |
Pricing Page Structure
| Section | Purpose |
|---|---|
| Headline | Value-focused; "Simple pricing" or benefit-led |
| Pricing model selector | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable |
| Plan comparison | Clear table or cards; feature comparison; "Best for" per tier |
| Enterprise / Contact sales | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount |
| API / Usage pricing | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs |
| Special programs | Startups, education, nonprofit; link to startups-page or embed block |
| FAQ | Billing, cancellation, refunds, API limits, enterprise |
| Social proof | Testimonials, logos, "X companies trust us" |
| CTA | Per plan or unified "Get started"; "Contact sales" for enterprise |
| Guarantee | Money-back, free trial, no credit card |
| Comparison | Brief price vs alternatives; link to alternatives-page |
Best Practices
Plan Presentation
- Tier design: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)
- Anchoring: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable
- Decoy effect: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge
- Differentiation: Clear "best for" per tier; value metric (seats, API calls, projects)
- Feature clarity: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"
- Price display: Monthly vs annual; show savings explicitly
- Comparison: Help user choose (quiz, comparison table)
Usage-Based & Credits
- Consumption visibility: Show credits/usage clearly; avoid "bill shock" from opaque consumption
- Wording: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly
Enterprise & API Pricing
| Scenario | Use |
|---|---|
| Enterprise | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount |
| API / Usage-based | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs |
| Hybrid | Base subscription + usage; show base + overage clearly |
Conversion Psychology
- Anchor high: Present highest tier first; mid-tier feels more reasonable
- Loss aversion: Money-back, no CC trial, cancel anytime—reduce perceived risk
- Transparency: No hidden fees; 73% of users value transparent pricing
- Trust signals: Logo, testimonial, "X+ companies"; guarantee near CTA
Objection Handling
- Price: ROI, cost per use, comparison to alternatives
- Commitment: Free trial, no CC, cancel anytime
- Uncertainty: Guarantee, case studies, support
Promo & Discounts
- Annual discount: Highlight 15–25% for annual prepay
- Promo placement: Top banner or promo block on page; see top-banner-generator
- Startups/Education: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See education-program for placement priority.
SEO
- Title: "Pricing | [Product]" or "Plans & Pricing"
- Meta: Include price range or "Start free" if applicable
- Schema: Consider Product/Offer structured data
Output Format
- Visibility (public page vs contact-sales-only; marketing nav vs in-app billing)
- Headline options
- Pricing model (Subscription/Usage-based/Hybrid)
- Plan structure (tiers, features, pricing display; include Enterprise, API if applicable)
- Special programs (Startups/Education link or block)
- API/Usage display (if applicable)
- Anchoring and Decoy approach
- FAQ topics and sample answers (billing, API limits, enterprise, refund)
- CTA copy per plan
- Objection handling copy
- SEO metadata
Related Skills
- pricing-strategy: Base price structure, tier design, anchoring; pricing-page is execution
- discount-marketing-strategy: Promotional pricing, annual discount, seasonal campaigns
- api-page-generator: API pricing, usage-based limits; developer audience
- education-program: Student/education discount channel; placement (registration P0, pricing P1)
- startups-page-generator: Special plans; Startups/Education discount; link from pricing
- services-page-generator: Service tiers; contact sales; custom quote
- alternatives-page-generator: Price comparison; competitor comparison
- landing-page-generator: Click-through landing pages often send to pricing; LP CTA destination
- homepage-generator: Homepage links to pricing
- website-structure: Page priority; when pricing belongs in nav vs contact-sales-only
- features-page-generator: Features inform plan differentiation
- top-banner-generator: Promo banner; discount code display
- schema-markup: Product/Offer schema for pricing
Related skills
More from kostja94/marketing-skills and the wider catalog.
pricing-strategy
When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
privacy-page-generator
When the user wants to create, optimize, or structure Privacy Policy page. Also use when the user mentions "privacy policy," "privacy page," "data protection," "GDPR compliance," "privacy notice," "data privacy," "CCPA," "cookie policy," or "personal data." For legal overview page, use legal-page-generator.
product-hunt-launch
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.
product-launch
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
products-page-generator
When the user wants to create, optimize, or audit a product listing or category page. Also use when the user mentions "product page," "product listing," "shop," "e-commerce products," "product catalog," "product grid," "product cards," or "product overview." For category SEO, use category-page-generator.
programmatic-seo
Create SEO pages at scale using templates and structured data, with AI-assisted per-URL differentiation.