How to install services-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill services-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: services-page-generator description: When the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings," "consulting services," "service page," "offerings page," "service catalog," or "professional services." For sitewide page planning, use website-structure. metadata: version: 1.0.1
Pages: Services
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for service offerings and differentiation.
Identify:
- Service count: One overview or multiple service pages
- Audience: B2B, B2C, or both
- Conversion goal: Contact, quote, booking
Best Practices
Structure
| Approach | When |
|---|---|
| Single page | Few services; compact overview |
| Hub + detail | Many services; main page links to each |
| Service tiers | Packages, pricing tiers |
Essential Elements
| Element | Purpose |
|---|---|
| Service overview | What you offer; who it's for |
| Benefits | Outcomes, not just features |
| Process | How you work; steps |
| Proof | Case studies, testimonials |
| CTA | Contact, get quote, book call |
Content
- Benefit-first: Solve problems; outcomes
- Clear scope: What's included
- Differentiation: Why you vs. others
SEO
- Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- Structure (single vs. hub)
- Service descriptions
- CTA placement
- SEO metadata
Related Skills
- landing-page-generator: Service landing page; CTA to contact, quote, or booking
- contact-page-generator: Services CTA often goes to contact form
- url-structure: Service URL hierarchy (e.g. /services/web-development)
- features-page-generator: For SaaS; services for service businesses
- pricing-page-generator: Service pricing
- customer-stories-page-generator: Proof for services
- title-tag, meta-description, page-metadata: Services page metadata
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.