How to install youtube-ads
npx skills add https://github.com/kostja94/marketing-skills --skill youtube-adsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: youtube-ads description: When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo. metadata: version: 1.0.1
Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify:
- Goal: Awareness, consideration, conversion
- Budget: Bumper cheaper; TrueView for scale
- Creative: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For |
|---|---|---|---|
| TrueView Skippable | 12 sec+ | After 5 sec | Reach; large audiences |
| TrueView Non-skippable | 15–20 sec | No | Full message; guaranteed view |
| TrueView for Action | — | — | Conversions; CTA-focused |
| Bumper | 6 sec or less | No | Brand awareness; memorable; lower cost |
| Discovery (In-Feed) | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format |
|---|---|
| Brand awareness | Bumper |
| Website traffic | TrueView |
| Conversions | TrueView for Action |
| Interested audiences | Discovery |
Creative Guidelines
- Bumper: Quick, memorable; brand message in 6 sec
- TrueView: Hook in first 5 sec (skippable); deliver value before skip
- Discovery: Thumbnail + headline; appears like organic video
Output Format
- Format recommendation
- Creative specs (length, hook, CTA)
- Targeting notes
- Pre-launch checklist
Related Skills
- google-ads: Google Ads platform; YouTube runs through Google Ads
- youtube-seo: Organic YouTube; video optimization
- video-marketing: Video script, hook structure
- paid-ads-strategy: When to use video ads; channel selection
Related skills
More from kostja94/marketing-skills and the wider catalog.
youtube-seo
Optimize YouTube videos for search discovery with SEO-focused titles, descriptions, tags, and thumbnails.
404-page-generator
When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
about-page-generator
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
affiliate-marketing
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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