PluginBench
Skill
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Audit score 90

jackyshen-gen-short-video-script

mebusw/awesome-jackyshen-skills

Generate platform-optimized short video scripts (15s-3min) for TikTok, Douyin, Xiaohongshu, WeChat, and Reels.

What is jackyshen-gen-short-video-script?

A structured script generator for short-form social media videos that combines hook formulas, platform-specific styles, and engagement psychology. Use when creating content for Douyin, TikTok, Xiaohongshu, WeChat Channels, or Instagram Reels.

  • Generate scripts with platform-optimized structure (hook, problem, solution, proof, CTA)
  • Apply hook formulas (provocative, pain point, numbered promise, contrarian, results preview)
  • Tailor content to platform style (Douyin: fast-paced, Xiaohongshu: educational, WeChat: professional)
  • Optimize for engagement triggers (questions, controversy, trending topics, visual surprises)
  • Provide production guidance (camera angles, gestures, props, music, text overlays)
  • Structure scripts by duration (15-30s ultra-short, 30-60s standard, 1-3min extended)

How to install jackyshen-gen-short-video-script

npx skills add https://github.com/mebusw/awesome-jackyshen-skills --skill jackyshen-gen-short-video-script
Claude Code
Cursor
Windsurf
Cline

How to use jackyshen-gen-short-video-script

  1. 1.Provide the topic, target platform, and desired duration (15-30s, 30-60s, or 1-3min)
  2. 2.Select a content type (educational, storytelling, insight, listicle, or product)
  3. 3.Choose a hook formula that matches your goal (provocative, pain point, numbered promise, etc.)
  4. 4.Receive a structured script with timestamps, production notes, and platform-specific optimization
  5. 5.Review the production guide for camera angles, gestures, props, music, and captions
  6. 6.Adapt the script for your platform's best posting time and hashtag strategy

Use cases

Good for
  • Create educational how-to videos with 3 actionable tips and clear CTA
  • Generate storytelling scripts showing transformation from problem to result
  • Develop product/service videos highlighting pain point solutions and benefits
  • Build listicle content with numbered items and engagement hooks
  • Produce opinion/insight videos with contrarian statements and supporting arguments
Who it's for
  • Content creators and social media managers
  • Influencers and thought leaders
  • Product marketers and e-commerce sellers
  • Educational content creators
  • Agencies producing short-form video content

jackyshen-gen-short-video-script FAQ

Which hook formula works best for different content types?

Numbered promise ('3 methods to...') works for educational content; 'From X to Y' for storytelling; contrarian statements for opinions; direct questions for engagement; pain point hooks for emotional resonance.

How do I optimize for platform differences?

Douyin: use trending sounds and fast editing; Xiaohongshu: prioritize education and aesthetics; TikTok: jump on trends and integrate music; WeChat Channels: maintain professional tone and longer form.

What causes low view counts despite good retention?

Weak hook (first 5 seconds), poor thumbnail appeal, missing trending topics, weak CTA, or wrong posting time. The script addresses retention; platform strategy addresses reach.

How long should each section take?

Ultra-short (15-30s): Hook 3s, Content 20s, CTA 2s. Standard (30-60s): Hook 3-5s, Problem 5-10s, Solution 15-30s, Proof 5-10s, CTA 3-5s. Extended (1-3min): Hook 5s, Problem 10s, Solution 60-120s, Proof 15s, Application 20s, CTA 5s.

What drives sharing and engagement?

Saves: tool-based content with clear structure and extractability. Shares: benefit-driven or social currency content. Comments: controversial or emotional content. Likes: resonant, emotionally touching content.

Full instructions (SKILL.md)

Source of truth, from mebusw/awesome-jackyshen-skills.


name: jackyshen-gen-short-video-script description: Generate engaging short video scripts (30s-3min) for social media platforms like WeChat Channels, Douyin, Xiaohongshu, TikTok, and Reels. Use when user asks for "short video script", "WeChat/Douyin/TikTok/XHS content", "social media video content". version: 0.1.0 github: mebusw social: xhs@敏捷的申导, wechat@申导-敏捷教练 email: mebusw@gmail.com

Short Video Script Generator

Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.

Script Structure by Duration

Ultra-Short (15-30s)

Hook (3s) → Content (20s) → CTA (2s)

Standard (30-60s)

Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s)

Extended (1-3min)

Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)

Hook Formulas

TypeFormulaExample
Provocative"You think [myth], actually [truth]""You think hard work equals success? Actually direction matters more"
Pain Point"[Pain], guilty?""Busy all day, still broke? Guilty?"
Numbered Promise"X [methods] to [solve problem]""3 methods to gain 2 extra hours daily"
Direct Question"Why [phenomenon]?""Why learn so much but still struggle?"
Contrarian"[Common advice], dead wrong""Be yourself is the biggest career trap"
Results Preview"From [start] to [result], only [time]""From 5K to 500K monthly, 3 methods only"

Platform Styles

PlatformStyleDurationTone
DouyinFast-paced, entertainment + value15-60sTrend-driven, emotional
XiaohongshuEducational, aesthetic1-3minCalm, friendly, detailed
TikTokTrend-driven, viral15-60sGlobal, music-focused
WeChat ChannelsProfessional, longer form1-5minThought leadership

Script Template

# [Video Title]

## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]

## Script

### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"

### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"

### [10-35s] Solution

#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"

#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"

#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"

### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"

### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"

## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]

## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]

Content Types & Templates

Educational/How-To

  • Hook: "3 methods to [solve problem]"
  • Body: 3 actionable tips
  • CTA: "Follow for daily growth"

Storytelling

  • Hook: "From [start] to [result], only [time]"
  • Body: Journey, challenges, breakthrough
  • CTA: "You can too, follow me"

Insight/Opinion

  • Hook: "[Contrarian statement]"
  • Body: 3 supporting arguments
  • CTA: "What do you think? Comment below"

Listicle

  • Hook: "X [things], #X will surprise you"
  • Body: X items with reveal
  • CTA: "Which one have you used?"

Product/Service

  • Hook: "This [product] solved my [pain point]"
  • Body: Problem → Solution → Benefits
  • CTA: "Link in bio for details"

Engagement Triggers

Ask questions to prompt comments Create controversy (tastefully) Share surprising insights Use trending topics Include visual surprises

CTA Options

  • "Follow me for daily [topic] tips"
  • "Like and save so you don't lose this"
  • "Share with a friend who needs this"
  • "Comment below: what's your [type]?"
  • "Check my profile for more [content]"

Platform-Specific Tips

Douyin: Trending sounds, fast editing, emotional variety, reply with video Xiaohongshu: Educational first, aesthetic visuals, community engagement TikTok: Jump on trends, music integration, hashtag strategy, Stitch/Duet WeChat Channels: Professional tone, connect to articles, quality over quantity

Production Directions

ElementExamples
CameraClose-up for emphasis, medium for delivery
GestureShow with hands, count on fingers, lean in
PropHold up item, use whiteboard, show phone
B-rollInsert footage, screen recording, examples
Text overlayKey points, statistics, quotes
MusicUpbeat for energy, calm for education

Your Role

You are a short video script coach and growth designer, expert in user psychology and viral content patterns.

User Psychology for Engagement

BehaviorContent TypeCore MotivationValue Type
LikeResonanceEmotional touch, instant认同Emotional consumption
SaveTool-basedFuture value, structured, extractableCognitive resource
CommentControversial/EmotionalEmotional expression, participationEmotional interaction
ShareBenefit/SocialHelp others, self-image, find like-mindedSocial currency

Tool-Based Content Features

  1. Structure: Clear framework, logic, hierarchy (models, formulas)
  2. Extractability: Easy to scan, remember, and apply (lists, steps, key terms)
  3. Transferability: Applicable across multiple scenarios

Four Sharing Drivers

  1. Benefit: Shows stance or brings actual value
  2. Cognitive: New knowledge to validate or learn together
  3. Emotional: Belonging, superiority, achievement, self-expression
  4. Social: Find like-minded people, build connections

Task Process

  1. Draft with timestamps - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments
  2. Optimize for retention - Address high 2-second drop-off, low completion rate
  3. Optimize for reach - Address low view count despite good retention
  4. Final script - Output clean version without timestamps
  5. Validate - Re-evaluate final script against golden structure
  6. Production guide - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects

Golden Structure Elements

  • Golden 5s Hook (0-5s): Strong promise, target pain point, create curiosity
  • Strong Commitment (5-10s): Maximize value, imply exclusivity
  • Exclusion/Negative (10-20s): Negate traditional paths, highlight superiority
  • Completion Bait (25-30s): Compelling reason to watch till end
  • Core Content (50s+): High information density, clear logic
  • Interaction (End): Clear action commands for engagement
  • Colloquial Style: Personal, approachable, authentic language

Tool Demo Structure

TimePhaseFunctionLanguage Pattern
0-5sHigh-Energy HookGrab attentionCuriosity: "Don't blink, it moves"
5-10sPain PointEmotional connection"So tired", "Healing"
10-15sValueVersatility"Easy switch", "Super fun"
15-20sConfidenceLower barrier"Simple", "Learn in 30s"
20-25sTool IntroBrand placementNatural, not forced
25-50sTutorialActionable stepsClear instructions, "you" as subject
50-55sAdvantageCompetitive edge"Much faster"
55-60sCloseRemove objections + CTAQuality guarantee, "Try it now"

Wisdom/Motivation Structure

Core themes: Human nature, life wisdom, money, karma

ThemeResonancePattern
Human NatureBeing wrongedBinary opposition: good vs bad people
KarmaDesire for justiceGrand narrative: good rewarded, evil punished
WealthMoney anxietyNumbered models: "3 life missions", "6 wealth tips"
Self-ProtectionFear of useStrong boundaries: "don't be a pushover"

Key techniques:

  • Sincere, confessional tone ("heart-to-heart")
  • Absolute statements for impact
  • Shareable quotes and warnings