creative-director
nexu-io/open-design
AI creative director with 20+ methodologies and recursive self-assessment for campaign concepts and design critique.
What is creative-director?
An AI creative director skill that applies 20+ creative methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics) with 3-axis evaluation calibrated against industry awards (Cannes, D&AD, HumanKind). It guides a 5-phase process from brief to presentation, functioning as a design-flow director within Open Design orchestration.
- Apply 20+ creative methodologies including SIT, TRIZ, Bisociation, SCAMPER, and Synectics
- Evaluate concepts on 3-axis framework calibrated against Cannes, D&AD, and HumanKind standards
- Execute 5-phase workflow from creative brief through final presentation
- Perform recursive self-assessment and critique of creative work
- Orchestrate design resources across skills, plugins, MCP servers, and design files
- Define aesthetic criteria before execution (audience, brand posture, typography, palette, motion tone)
How to install creative-director
npx skills add https://github.com/nexu-io/open-design --skill creative-director- Install upstream bundle from https://github.com/smixs/creative-director-skill
- Access to Open Design environment or compatible agent (Claude Code, Cursor)
How to use creative-director
- 1.Invoke the skill by name ('creative-director') or use trigger phrases: 'creative director', 'campaign concept', 'creative critique', 'cannes review', or 'scamper'
- 2.Define success criteria: specify audience, product goal, brand posture, style references, and anti-patterns to avoid
- 3.Provide the design target (HTML element, browser tab, design file, image, or project folder)
- 4.Let the skill search and match available Open Design resources into a staged workflow
- 5.Review guided choice sets if aesthetic direction is ambiguous, then continue the workflow
- 6.Iterate through critique, style selection, asset generation, motion, and implementation phases
Use cases
- Review and critique campaign concepts against award-winning standards
- Generate creative directions for advertising campaigns using multiple ideation methodologies
- Evaluate visual design work across audience, product goals, and brand alignment
- Guide design system selection and style direction for new projects
- Coordinate multi-stage design workflows including critique, asset generation, motion, and accessibility hardening
- Creative directors and design leads
- Advertising and marketing teams
- Design system managers
- Brand strategists
- Product designers working with AI agents
creative-director FAQ
It applies 20+ creative methodologies including SIT (Systematic Inventive Thinking), TRIZ (Theory of Inventive Problem Solving), Bisociation, SCAMPER, and Synectics for ideation and concept development.
Concepts are assessed on a 3-axis framework calibrated against industry standards: Cannes Lions, D&AD Awards, and HumanKind Awards.
Yes, it inspects and works with active design systems, design files, HTML/page elements, browser tabs, and project folders as targets.
The skill explains why a resource is needed and guides setup; otherwise it uses the closest configured alternative and marks the tradeoff.
It functions as a design-flow director within Open Design orchestration, coordinating across multiple skills, plugins, MCP servers, and design resources.
Full instructions (SKILL.md)
Source of truth, from nexu-io/open-design.
name: creative-director description: | AI creative director with recursive self-assessment: 20+ methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics), 3-axis evaluation calibrated against Cannes/D&AD/HumanKind, 5-phase process from brief to presentation. triggers:
- "creative director"
- "campaign concept"
- "creative critique"
- "cannes review"
- "scamper" od: mode: design-system category: creative-direction upstream: "https://github.com/smixs/creative-director-skill"
creative-director
Curated from @smixs.
What it does
AI creative director with recursive self-assessment: 20+ methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics), 3-axis evaluation calibrated against Cannes/D&AD/HumanKind, 5-phase process from brief to presentation.
Open Design orchestration mode
When this skill is invoked inside Open Design, treat it as the design-flow director, not as a single polish checklist.
- Define what "good-looking" means before changing pixels: audience, product goal, brand posture, style references, information density, typography, palette, motion tone, asset needs, and explicit anti-patterns such as generic AI gradients, empty cards, vague copy, and template symmetry.
- Inspect the current target: HTML/page element, browser tab, design file, active design system, attached image, or project folder.
- Search across every available Open Design resource, not only this skill: skills, plugins, MCP servers and templates, connected connectors, design files, active browser/context, and user-provided assets.
- Match resources into a staged workflow. Typical lanes are critique, style-direction selection, visual asset generation, motion, data/proof grounding, implementation polish, responsive/accessibility hardening, and final verification.
- When the design target or aesthetic bar is ambiguous, present a small guided UI-style choice set or form with a recommended default. Continue the workflow after the choice instead of stopping at a generic question.
- If the best resource is not configured yet, explain why it is needed and guide setup; otherwise use the closest configured alternative and mark the tradeoff.
Source
- Upstream: https://github.com/smixs/creative-director-skill
- Category:
creative-direction
How to use
This catalogue entry advertises the skill in Open Design so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:
# Inspect the upstream README for exact paths
open https://github.com/smixs/creative-director-skill
Then ask the agent to invoke this skill by name (creative-director) or with
one of the trigger phrases listed in this skill's frontmatter.
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