creative-director
nexu-io/open-design
AI creative director with 20+ methodologies and Cannes-calibrated evaluation for campaign concepts and design direction.
What is creative-director?
This skill provides structured creative direction using methodologies like SCAMPER, TRIZ, and Synectics, plus recursive self-assessment against industry awards (Cannes, D&AD, HumanKind). Use it when developing campaign concepts, critiquing creative work, or directing design workflows from brief to presentation.
- Applies 20+ creative methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics) to generate and evaluate ideas
- Performs 3-axis evaluation calibrated against Cannes Lions, D&AD, and HumanKind award standards
- Executes 5-phase process from brief definition through presentation-ready output
- Orchestrates multi-stage design workflows including critique, style direction, asset generation, and accessibility hardening
- Defines aesthetic criteria before execution: audience, brand posture, typography, palette, motion tone, and anti-patterns
How to install creative-director
npx skills add https://github.com/nexu-io/open-design --skill creative-director- Access to upstream repository at https://github.com/smixs/creative-director-skill for full assets and scripts
- OpenDesign environment or compatible agent framework
How to use creative-director
- 1.Invoke the skill by name ('creative-director') or use trigger phrases: 'creative director', 'campaign concept', 'creative critique', 'cannes review', or 'scamper'
- 2.Define what 'good-looking' means for your project: audience, product goal, brand posture, style references, information density, typography, palette, and motion tone
- 3.Specify the design target: HTML element, design file, image, or project folder to be evaluated or directed
- 4.Let the skill search across available resources (skills, plugins, design files, browser context) and match them into a staged workflow
- 5.Review the curated choice set or form when aesthetic direction is ambiguous, then proceed with the recommended workflow
Use cases
- Develop campaign concepts with structured creative methodology and award-level critique
- Direct visual design systems by defining aesthetic criteria and matching resources into staged workflows
- Evaluate existing creative work against industry standards and provide recursive self-assessment feedback
- Guide design decisions when aesthetic direction is ambiguous by presenting curated choice sets with recommended defaults
- Harden designs for responsiveness and accessibility while maintaining creative intent
- Creative directors and design leads
- Campaign strategists and creative teams
- Design system maintainers
- AI agents orchestrating multi-stage design workflows
creative-director FAQ
It applies 20+ creative methodologies including SIT (Systematic Inventive Thinking), TRIZ, Bisociation, SCAMPER, and Synectics, with recursive self-assessment against Cannes Lions, D&AD, and HumanKind standards.
It acts as the design-flow director, orchestrating multi-stage workflows across critique, style direction, asset generation, motion, accessibility, and implementation polish by matching available resources into staged lanes.
The skill presents a small guided UI-style choice set or form with a recommended default, then continues the workflow after your selection instead of stopping at a generic question.
Yes, it inspects the current target (design files, active design systems, HTML, images, or project folders) and searches across all available OpenDesign resources to match into a workflow.
The skill explains why it's needed, guides you through setup, or uses the closest configured alternative and marks the tradeoff.
Full instructions (SKILL.md)
Source of truth, from nexu-io/open-design.
name: creative-director description: | AI creative director with recursive self-assessment: 20+ methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics), 3-axis evaluation calibrated against Cannes/D&AD/HumanKind, 5-phase process from brief to presentation. triggers:
- "creative director"
- "campaign concept"
- "creative critique"
- "cannes review"
- "scamper" od: mode: design-system category: creative-direction upstream: "https://github.com/smixs/creative-director-skill"
creative-director
Curated from @smixs.
What it does
AI creative director with recursive self-assessment: 20+ methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics), 3-axis evaluation calibrated against Cannes/D&AD/HumanKind, 5-phase process from brief to presentation.
OpenDesign orchestration mode
When this skill is invoked inside OpenDesign, treat it as the design-flow director, not as a single polish checklist.
- Define what "good-looking" means before changing pixels: audience, product goal, brand posture, style references, information density, typography, palette, motion tone, asset needs, and explicit anti-patterns such as generic AI gradients, empty cards, vague copy, and template symmetry.
- Inspect the current target: HTML/page element, browser tab, design file, active design system, attached image, or project folder.
- Search across every available OpenDesign resource, not only this skill: skills, plugins, MCP servers and templates, connected connectors, design files, active browser/context, and user-provided assets.
- Match resources into a staged workflow. Typical lanes are critique, style-direction selection, visual asset generation, motion, data/proof grounding, implementation polish, responsive/accessibility hardening, and final verification.
- When the design target or aesthetic bar is ambiguous, present a small guided UI-style choice set or form with a recommended default. Continue the workflow after the choice instead of stopping at a generic question.
- If the best resource is not configured yet, explain why it is needed and guide setup; otherwise use the closest configured alternative and mark the tradeoff.
Source
- Upstream: https://github.com/smixs/creative-director-skill
- Category:
creative-direction
How to use
This catalogue entry advertises the skill in OpenDesign so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:
# Inspect the upstream README for exact paths
open https://github.com/smixs/creative-director-skill
Then ask the agent to invoke this skill by name (creative-director) or with
one of the trigger phrases listed in this skill's frontmatter.
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