marketing-psychology
nexu-io/open-design
Apply psychological principles and behavioral science to copy, design, and pricing.
What is marketing-psychology?
This skill applies behavioral science and cognitive psychology to marketing copy and design. Use it to strengthen hooks, improve framing, optimize pricing presentation, and leverage persuasion principles in your marketing materials.
- Apply psychological principles to marketing copy
- Optimize framing and messaging strategy
- Improve pricing presentation using behavioral insights
- Identify and leverage cognitive biases
- Tighten hooks and value propositions
- Design persuasive user experiences
How to install marketing-psychology
npx skills add https://github.com/nexu-io/open-design --skill marketing-psychologyHow to use marketing-psychology
- 1.Invoke the skill by name 'marketing-psychology' or use trigger phrases like 'marketing psychology', 'behavioral copy', 'persuasion', 'framing', or 'cognitive bias'
- 2.Describe your marketing challenge or content that needs optimization
- 3.The agent will apply psychological principles and behavioral science insights to your copy or design
- 4.Review suggestions for hooks, framing, and messaging improvements
- 5.Iterate on the recommendations to strengthen persuasion and effectiveness
Use cases
- Reframing product positioning to increase perceived value
- Designing pricing tiers that account for anchoring and loss aversion
- Crafting email subject lines using psychological triggers
- Optimizing landing page copy with behavioral principles
- Creating product descriptions that leverage social proof and scarcity
- Marketing professionals
- Copywriters
- Product designers
- Growth strategists
- UX/UI designers
marketing-psychology FAQ
The skill applies behavioral science concepts including cognitive biases, framing effects, anchoring, social proof, scarcity, loss aversion, and other persuasion principles relevant to marketing and design.
Yes, it specifically helps optimize pricing presentation using behavioral insights like anchoring, price framing, and perception of value.
You can apply it to copy, design, landing pages, email campaigns, product descriptions, pricing pages, and any marketing material where persuasion and framing matter.
Yes, it's curated from Corey Haines' marketing skills collection, which draws on behavioral science and psychology research.
Full instructions (SKILL.md)
Source of truth, from nexu-io/open-design.
name: marketing-psychology description: | Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation. triggers:
- "marketing psychology"
- "behavioral copy"
- "persuasion"
- "framing"
- "cognitive bias" od: mode: design-system category: marketing-creative upstream: "https://github.com/coreyhaines31/marketingskills"
marketing-psychology
Curated from Corey Haines.
What it does
Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
Source
- Upstream: https://github.com/coreyhaines31/marketingskills
- Category:
marketing-creative
How to use
This catalogue entry advertises the skill in Open Design so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:
# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskills
Then ask the agent to invoke this skill by name (marketing-psychology) or with
one of the trigger phrases listed in this skill's frontmatter.
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