marketing-psychology
nexu-io/open-design
Apply psychological principles and behavioral science to optimize copy, design, and pricing.
What is marketing-psychology?
This skill helps you leverage behavioral science and cognitive psychology to strengthen marketing messaging. Use it when crafting hooks, reframing value propositions, or designing pricing presentations to increase persuasiveness and conversion.
- Apply cognitive biases and psychological principles to copywriting
- Optimize framing and messaging for persuasion
- Improve pricing presentation and perception
- Tighten marketing hooks and calls-to-action
- Design choice architecture for better user decisions
How to install marketing-psychology
npx skills add https://github.com/nexu-io/open-design --skill marketing-psychologyHow to use marketing-psychology
- 1.Install the upstream bundle from https://github.com/coreyhaines31/marketingskills into your agent's skills directory
- 2.Invoke the skill by name (marketing-psychology) or use trigger phrases like 'marketing psychology', 'behavioral copy', 'persuasion', 'framing', or 'cognitive bias'
- 3.Provide your current copy, design, or pricing context to the agent
- 4.Apply the psychological principles and reframing suggestions to your marketing materials
- 5.Test and iterate on the recommendations with your audience
Use cases
- Reframing a product's value proposition to emphasize loss aversion or social proof
- Designing a pricing page that leverages anchoring and decoy pricing effects
- Crafting email subject lines using scarcity or curiosity gaps
- Structuring landing page copy to guide attention and reduce friction
- Testing messaging variants based on behavioral science principles
- Copywriters and content strategists
- Product marketers and growth teams
- UX/UI designers optimizing conversion funnels
- Entrepreneurs and founders refining messaging
- Marketing teams A/B testing messaging approaches
marketing-psychology FAQ
This skill specifically applies behavioral science and cognitive psychology research—like loss aversion, anchoring, social proof, and framing effects—rather than general writing tips. It's grounded in how people actually make decisions.
Yes. The underlying psychological principles apply to any persuasive communication: fundraising pitches, internal proposals, policy messaging, or user onboarding flows.
No. The skill translates psychological research into actionable copywriting and design changes. You provide your current messaging or design, and the skill suggests specific improvements based on behavioral science.
Test them. The skill provides evidence-based suggestions, but results depend on your audience, context, and product. A/B testing the recommended changes against your current version is the best validation.
Full instructions (SKILL.md)
Source of truth, from nexu-io/open-design.
name: marketing-psychology description: | Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation. triggers:
- "marketing psychology"
- "behavioral copy"
- "persuasion"
- "framing"
- "cognitive bias" od: mode: design-system category: marketing-creative upstream: "https://github.com/coreyhaines31/marketingskills"
marketing-psychology
Curated from Corey Haines.
What it does
Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
Source
- Upstream: https://github.com/coreyhaines31/marketingskills
- Category:
marketing-creative
How to use
This catalogue entry advertises the skill in OpenDesign so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:
# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskills
Then ask the agent to invoke this skill by name (marketing-psychology) or with
one of the trigger phrases listed in this skill's frontmatter.
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