positioning-ideas

phuryn/pm-skills

Brainstorm differentiated product positioning by analyzing competitors and generating strategic positioning statements.

What is positioning-ideas?

This skill helps you develop product positioning strategy by identifying top competitors, analyzing their positioning angles, and generating 5 unique positioning ideas with strategic rationale. Use it when you need to differentiate your product, craft brand positioning statements, or identify market gaps.

Identifies and analyzes top 5 competitors in your market segment
Maps competitor positioning angles, target audiences, and differentiators
Generates 5 unique positioning ideas differentiated from competitors
Creates positioning statements with strategic rationale for each idea
Provides supporting messages and competitive advantages for each positioning option
Identifies unclaimed market territory and positioning gaps

How to install positioning-ideas

npx skills add https://github.com/phuryn/pm-skills --skill positioning-ideas

Claude Code

Cursor

Windsurf

Cline

How to use positioning-ideas

1.Provide detailed information about your product, target audience, and their pain points
2.Share your product's unique capabilities and key differentiators
3.Include current positioning (if any) and what's working or not working
4.Describe the market segment or niche you want to own
5.Share competitor positioning and messaging if available
6.Run the skill and review the competitive landscape analysis
7.Evaluate the 5 positioning ideas and select the most promising options
8.Refine the positioning statements and supporting messages for your use case

Use cases

Good for

Developing initial product positioning strategy for a new product launch
Repositioning an existing product to compete in a crowded market
Identifying niche market segments where your product can own a unique position
Crafting brand positioning statements for marketing and sales alignment
Analyzing competitor positioning to find differentiation opportunities

Who it's for

Product managers developing positioning strategy
Product marketers crafting brand positioning and messaging
Startup founders positioning new products in competitive markets
Brand strategists working on market differentiation
Marketing leaders defining product positioning for go-to-market strategy

positioning-ideas FAQ

What information should I provide for best results?

Include detailed target audience profiles and their pain points, your product's unique capabilities and differentiators, current positioning and what's working, competitor positioning and messaging, the market segment you want to own, and your long-term vision and business strategy.

How many positioning ideas will I get?

The skill generates 5 unique positioning ideas, each with a positioning statement, strategic rationale, supporting messages, and competitive advantages.

Can I use this for repositioning an existing product?

Yes. Provide information about your current positioning, what's working or not working, and the new market segment or positioning direction you want to explore.

What if I don't know my competitors well?

The skill will identify and analyze top competitors for you based on your product and market context. You can then refine the analysis with additional competitor information if needed.

How do I use the positioning statements generated?

Use the positioning statements as the foundation for your brand messaging, marketing campaigns, sales positioning, and internal alignment. Refine them based on customer feedback and market testing.

Full instructions (SKILL.md)

Source of truth, from phuryn/pm-skills.

name: positioning-ideas description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy."

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

Developing product positioning strategy
Differentiating from competitors
Crafting brand positioning statements
Identifying market positioning gaps
Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

Their primary positioning angle
Their target audience focus
Key differentiators they emphasize
Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

Be clearly differentiated from competitor positioning
Resonate with the target audience's values and needs
Emphasize specific capabilities that competitors downplay or ignore
Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
Supporting Message: Key supporting messages that reinforce this positioning
Competitive Advantage: What specific advantages enable this positioning claim