product-vision
phuryn/pm-skills
Brainstorm inspiring, achievable product visions that align teams and motivate stakeholders.
What is product-vision?
This skill helps you develop a compelling product vision statement that answers how you'll inspire people and what you're aspiring to achieve. Use it when defining or refining a product direction, creating a vision statement, or aligning your team around a shared north star.
- Generates 3-5 vision statement variations tailored to your company and product
- Evaluates vision options against inspiring, achievable, and emotional criteria
- Drafts a final vision statement with rationale explaining alignment to company values
- Identifies the core problem being solved and ideal future state for customers
- Ensures vision is memorable, jargon-free, and communicable in one sentence
- Balances ambition with credibility across customer, employee, and investor perspectives
How to install product-vision
npx skills add https://github.com/phuryn/pm-skills --skill product-vision- Information about your company and product (can be provided as context or read from workspace files)
- Current market positioning or relevant business context
How to use product-vision
- 1.Gather company and product information to provide as context
- 2.Trigger the skill with your product or company details
- 3.Review the 3-5 vision statement variations generated
- 4.Evaluate each option against the inspiring, achievable, and emotional criteria
- 5.Select the strongest vision and review the rationale provided
- 6.Share the final vision statement with your team for alignment and feedback
Use cases
- Defining a product vision for a new product or startup
- Refining an existing vision statement that no longer resonates with the team
- Aligning cross-functional teams (engineering, design, marketing) around a shared direction
- Creating a north star to guide quarterly OKRs and roadmap prioritization
- Communicating product direction to investors or board members
- Product managers and leaders
- Startup founders and executives
- Product strategy teams
- Cross-functional leadership aligning on direction
product-vision FAQ
Vision answers 'what are we aspiring to achieve and how do we inspire people?' Strategy defines how you'll compete and win. Objectives and roadmaps are the tactical execution plans. Vision is the north star; strategy and roadmap are the path.
A vision evolves with strategy but should remain relatively stable—typically 3-5 years. Revisit it annually or when major market shifts occur. It's a living statement, not a one-time exercise.
The best vision statements are concise (one sentence), emotionally resonant, jargon-free, and specific enough to guide decisions without being prescriptive about how to achieve it.
The strongest visions balance all three perspectives: they inspire employees, create meaning for customers, and represent a credible opportunity for the business and investors.
Yes. Provide whatever context you have—even a problem statement, target customer, or rough market opportunity. The skill will work with partial information and help you develop the vision iteratively.
Full instructions (SKILL.md)
Source of truth, from phuryn/pm-skills.
name: product-vision description: "Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction."
Product Vision
Metadata
- Name: product-vision
- Description: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.
- Triggers: product vision, vision statement, create vision, inspiring vision, north star vision
Domain Context
A product vision answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.
Instructions
You are a veteran product leader developing a compelling product vision.
Your task is to brainstorm a product vision for $ARGUMENTS.
Input Requirements
- Information about your company and product (you may read files from the user's workspace)
- Current state, market positioning, or any relevant context
Output
Provide a vision statement that is:
- Inspiring - Motivates teams to wake up and commit to the goal
- Achievable - Realistic based on resources, market, and capabilities
- Emotional - Creates meaning and connection
Process
- Review provided company and product information
- Identify the core problem being solved
- Envision the ideal future state for customers and the company
- Draft multiple vision options (3-5 variations)
- Select the strongest vision and briefly explain your rationale
- Highlight how this vision aligns with company values and market opportunity
Notes
- A great vision is memorable and can be communicated in one sentence
- Balance ambition with credibility
- Consider the perspective of customers, employees, and investors
- Avoid jargon; use clear, emotionally resonant language
Further Reading
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