value-prop-statements

phuryn/pm-skills

Generate targeted value proposition statements for marketing, sales, and onboarding messaging.

What is value-prop-statements?

This skill creates segment-specific value proposition statements from existing value propositions. Use it when you need to craft marketing copy, sales presentations, or onboarding messages that resonate with different audience segments and emphasize relevant benefits.

Develops value proposition statements tailored to specific target market segments
Emphasizes primary benefits and desired outcomes for each audience
Highlights key features and capabilities that enable the value
Creates clear, compelling language optimized for different contexts (marketing, sales, onboarding)
Generates multiple statements addressing different use cases and pain points
Provides framework-based approach to ensure consistency and relevance

How to install value-prop-statements

npx skills add https://github.com/phuryn/pm-skills --skill value-prop-statements

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How to use value-prop-statements

1.Provide existing value propositions or key product benefits
2.Specify target segments and their pain points
3.Include product features and differentiators
4.Identify distribution channels (marketing, sales, onboarding)
5.Share any brand tone or voice guidelines
6.Run the skill with your product information as arguments

Use cases

Good for

Writing marketing copy and promotional content for different customer segments
Creating sales decks and pitch materials tailored to buyer personas
Crafting customer onboarding messages that highlight relevant benefits
Developing segment-specific messaging for product launches
Positioning product capabilities differently for various industries or roles

Who it's for

Product managers developing go-to-market messaging
Marketing professionals creating segment-specific campaigns
Sales teams building targeted pitch materials
Growth strategists refining product positioning
Content creators developing onboarding experiences

value-prop-statements FAQ

What input should I provide to get the best results?

Provide existing value propositions, key benefits, target segments with their pain points, product features, differentiators, and any brand tone guidelines. The more specific your input, the more tailored the output.

Can this skill create statements for multiple audience segments?

Yes, the skill is designed to generate multiple value proposition statements, each addressing a specific target segment or use case with language and benefits relevant to that audience.

How does this differ from a generic value proposition?

This skill creates segment-specific statements that emphasize different benefits and capabilities for different audiences, rather than a single one-size-fits-all value proposition.

What contexts can these statements be used in?

The generated statements are designed for marketing copy, sales presentations, onboarding messages, and other customer-facing communications across different channels.

Full instructions (SKILL.md)

Source of truth, from phuryn/pm-skills.

name: value-prop-statements description: "Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages."

Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

When to Use

Writing marketing copy and promotional content
Creating sales decks and pitch materials
Crafting customer onboarding messages
Developing segment-specific messaging
Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

For each statement, ensure it:

Directly addresses a specific target market segment or use case
Emphasizes the primary benefit and desired outcome
Highlights the key features and capabilities that make it possible
Uses clear, compelling language that resonates with the audience

Example Framework (Canva)

To illustrate the approach, here are value proposition statements for Canva:

For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.