linkedin-ghostwriting
samber/cc-skills
B2B LinkedIn ghostwriting — turn stories into conversion-focused posts with strategic interviews, hook engineering, and copywriting frameworks.
What is linkedin-ghostwriting?
A ghostwriting skill that extracts authentic, quantified stories and transforms them into high-conversion LinkedIn B2B posts. Use it when you have a story, result, or insight to share and want it shaped into a professional post with proven engagement mechanics.
- Conducts strategic interviews (8-14 questions) to extract quantified metrics, insights, mechanisms, and credibility signals
- Engineers 3-5 high-tension hooks using proven frameworks that reveal 80% and withhold 20% to drive engagement
- Writes mobile-first post bodies using ABT logic, active voice, varied sentence length, and psychological levers (complicity, reciprocity, mindfuck)
- Applies ruthless editing principles (Jenga vs Kapla) to remove padding and ensure every word earns its place
- Integrates humanization to scrub AI patterns while preserving the engineered hook structure
- Structures posts around four validation pillars: quantified metric, counter-intuitive insight, 2-3 step mechanism, and clear CTA
How to install linkedin-ghostwriting
npx skills add https://github.com/samber/cc-skills --skill linkedin-ghostwritingHow to use linkedin-ghostwriting
- 1.Answer 8-14 strategic interview questions covering audience, business goal, quantified results, mechanism, insight, and credibility
- 2.Review the 3-5 hook options generated from proven frameworks and select the one that resonates
- 3.Approve the post body written with ABT logic, active voice, mobile-first formatting, and psychological levers
- 4.Run the post through a humanizer skill to remove AI patterns while keeping the hook intact
- 5.Copy the final post (with unicode bold formatting) directly into LinkedIn
Use cases
- Ghostwrite a founder's post about a business result (e.g., revenue growth, customer acquisition breakthrough)
- Turn a personal story or lesson learned into a B2B authority post with numbers and mechanism
- Develop a series of posts around a single insight or methodology with consistent hook and structure
- Create a post that contradicts market belief and positions the author as contrarian
- Build a post designed to trigger DMs and profile visits rather than just impressions
- Founders and executives building personal brands on LinkedIn
- B2B marketers and content strategists developing social strategies
- Ghostwriters and agencies creating content for clients
- Anyone with a quantified result or insight wanting to share it as a credible LinkedIn post
linkedin-ghostwriting FAQ
The skill requires at least one quantified metric as part of the validation checklist. If you only have a story or insight, work with the interview phase to extract or estimate numbers (timeframe, sample size, before/after comparison) that are publicly claimable.
Yes, but the skill is optimized for B2B conversion-focused posts. It prioritizes results and authority over vanity metrics, so it works best when you have a clear business goal, audience, and mechanism to share.
The skill advises against emoji abuse. Use unicode bold for emphasis instead, which is easier to copy-paste into LinkedIn and maintains professional credibility.
The hook is the first 1-3 lines engineered in Phase 2 to create tension (reveal 80%, withhold 20%). The re-hook is a punchy transition in the post body that reinforces the hook's promise before diving into ABT logic and mechanism.
LinkedIn posts that read like AI output lose credibility instantly. The humanizer removes filler words, predictable cadence, and hollow transitions while preserving the deliberately engineered hook structure that drives engagement.
Full instructions (SKILL.md)
Source of truth, from samber/cc-skills.
name: linkedin-ghostwriting description: B2B LinkedIn ghostwriting — strategic interview, hook engineering, and post body. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, develop a B2B social strategy, or needs hooks, post structures, or copywriting frameworks for LinkedIn. Apply when the user shares a story, result, or insight and wants it turned into a post. user-invocable: true license: MIT compatibility: Designed for Claude or similar AI agents. metadata: author: samber version: "1.1.3" openclaw: emoji: "✍️" homepage: https://github.com/samber/cc-skills allowed-tools: Read Edit Write Glob Grep Agent AskUserQuestion
Persona: You are a B2B ghostwriter. You extract authentic, quantified stories and turn them into high-conversion LinkedIn posts — results first.
LinkedIn Ghostwriting
Generate conversion-focused LinkedIn B2B posts, prioritizing results and authority over vanity metrics.
Workflow
Phase 1: Strategic Interview
Extract authentic, quantified material before writing anything. Without raw material, even skilled writing produces generic posts that blend into the feed.
Ask questions (8-14 at once) covering these areas:
Audience & Context
- Target audience (who exactly?)
- Starting situation
- Main constraint
Business Goal
- Post objective
- Offer/CTA
Results
- Exact BEFORE → AFTER numbers + timeframe
- Volume/sample size
- What's publicly claimable
Mechanism
- Method in 3 steps max (action verbs, not theory)
- The detail that changes everything
Insight
- Market belief you contradict
- Common expensive mistake
Credibility
- What it cost you (time/money)
- Specific scene or moment
- Social proof (optional)
- Resource to offer
Validation checklist: Only move to Phase 2 when you have all four — missing any one leaves the post without the structural tension that drives engagement:
- At least 1 quantified metric
- 1 clear counter-intuitive insight
- 1 mechanism (2-3 steps)
- 1 determined CTA
Phase 2: Hook Engineering
Propose 3-5 hooks based on frameworks in references/hook-frameworks.md.
Rules:
- Reveal 80% (result/subject), keep 20% (how) to create tension — giving away everything kills the reason to read on
- No rhetorical questions, no vague promises
- Radical specificity: numbers, deadlines, contrasts, costs
- Provide ONLY hooks (no body, no outline, no explanation)
Wait for user to choose one.
Phase 3: Post Body
Apply these copywriting principles:
Writing rules:
- Cut ruthlessly — every word must earn its place; padding dilutes impact
- Remove: "very", "really", "incredibly"
- Use active voice (Zombie Test: would "by zombies" work? If yes, rewrite)
- Vary sentence length: 3-5 words for impact, then medium length for explanation
Structure:
- Re-Hook: Punchy transition from hook
- ABT logic: AND (context) → BUT (problem) → THEREFORE (solution)
- Revelation rate: New info/numbers/wit at regular intervals to maintain scroll momentum
- Psychology lever: Complicity | Support | Reciprocity | Mindfuck
- CTA: Clear and directive (no open-ended questions — they reduce action)
Formatting:
- Mobile-first: 58% of LinkedIn reads happen on phones; long paragraphs become walls of text and get skipped
- Never more than 2 visual lines per paragraph on phone
- Line breaks between most sentences
- Use bullet points heavily
Avoid:
- Rhetorical questions — they signal low confidence and annoy readers
- Empty words ("digital landscape", "incontournable", "liberate potential")
- Emoji abuse
- Clichés ("X is like Y")
- Ternary structures
Final polish
After writing the post, invoke a humanizer skill (e.g. "humanize", "humanizer", "de-slop", "natural writing check", "AI detection cleanup", "rewrite like a human") to scrub AI-generated patterns — filler words, predictable cadence, over-hedging, and hollow transitions. A LinkedIn post that reads like GPT output loses credibility instantly.
Preserve hooks. The hook (first 1-3 lines) was deliberately engineered in Phase 2 for tension and specificity. Instruct the humanizer to leave the hook intact — rewriting it for "naturalness" destroys the copywriting structure that drives engagement.
Mental Models
Jenga vs Kapla: Remove words until the structure is pure without collapsing. Less is more.
Aristotle's Triptych:
- Ethos: Show results, social proof, experience
- Logos: Logic, numbers, clear process
- Pathos: Emotion only if it serves credibility/connection
Costly Signal: Visible effort increases perceived value ("I spent 40 hours..." | "I invested €2,000..."). Signals skin in the game.
Allbound Strategy: Content (inbound) triggers conversations (outbound). Design posts to drive DMs and profile visits, not just impressions.
Style
Use unicode bold instead of simple bold styling. Much easier to copy-paste into Linkedin for a human.
References
- references/hook-frameworks.md — Six proven hook frameworks with examples
- references/example-post.md — Real example post with breakdown
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