before-you-build
wshobson/agents
Pre-build risk review for products, features, and launches—identify assumptions and validation steps before implementation.
What is before-you-build?
This skill runs a compact pre-mortem across demand, positioning, monetization, retention, trust, distribution, and adoption risk. Use it when planning a new product, MVP, SaaS app, major feature, or public launch to identify the highest-risk assumption and the smallest validation step before building.
- Assess demand, positioning, monetization, retention, trust, distribution, and feature-adoption risk
- Identify the single assumption most likely to break the project
- Recommend the smallest useful validation signal before full implementation
- Suggest reduced build scope and what to delay until evidence improves
- Separate product risk from engineering difficulty
How to install before-you-build
npx skills add https://github.com/wshobson/agents --skill before-you-buildHow to use before-you-build
- 1.Describe the product, feature, or launch you are planning to build
- 2.The skill will assess risk across seven dimensions: demand, positioning, monetization, retention, trust, distribution, and adoption
- 3.Review the risk verdict and main assumption identified
- 4.Identify the smallest validation step to test the highest-risk assumption
- 5.Decide what to build now, what to delay, and what scope to reduce based on evidence gaps
Use cases
- Evaluate a new SaaS product idea before committing engineering resources
- Review a major feature to confirm it will change user behavior, not just add surface area
- Validate positioning and demand for a landing page or MVP launch
- Assess monetization and retention risk for an internal tool or marketplace
- Check distribution and adoption risk for an agent workflow before scaling
- Founders and product managers planning new products or features
- AI-assisted builders and engineers evaluating scope before implementation
- Teams preparing for public launches or major feature releases
- Anyone validating product assumptions before committing development effort
before-you-build FAQ
No. Skip this skill for narrow implementation fixes, refactors, test repairs, dependency updates, or already-validated changes with clear acceptance criteria. Use it only for new products, MVPs, major features, or public launches.
Yes. The skill will confirm what evidence makes it lower risk and suggest the smallest implementation slice to start with.
No. The goal is to identify the highest-risk assumption and the smallest validation step, not to stop you. It helps you build smarter and reduce wasted effort.
The skill will name the missing evidence instead of inventing market claims. Use that to decide whether to research first or validate during a smaller build.
The output is designed to be short and decision-oriented—typically a few minutes to review the checklist and identify the main risk and next step.
Full instructions (SKILL.md)
Source of truth, from wshobson/agents.
name: before-you-build description: Pre-build product and feature risk review for founders, product managers, and AI-assisted builders. Use this skill when the user is about to build a landing page, MVP, SaaS product, internal tool, agent workflow, or major feature and needs to check demand, positioning, monetization, retention, trust, distribution, and adoption risk before implementation starts.
Before You Build
Run a compact pre-mortem before implementation. The goal is not to block building; it is to identify the highest-risk assumption, the smallest validation step, and the build scope that should be delayed until evidence improves.
When To Use
Use this skill when a user asks to build or ship:
- A new product, MVP, prototype, landing page, SaaS app, marketplace, content site, agent workflow, or internal tool
- A major feature with unclear adoption, revenue, retention, trust, or distribution impact
- A public launch asset where weak positioning could waste development or promotion effort
Skip this skill when the task is a narrow implementation fix, refactor, test repair, dependency update, or already-validated change with clear acceptance criteria.
Risk Checklist
Review the idea across these risks:
- Demand: Is there evidence that a specific buyer or user urgently wants this?
- Positioning: Can the target user understand what it is and why it matters in one sentence?
- Monetization: Is there a credible path to payment, budget, or strategic value?
- Retention: Is there a reason users would return after the first try?
- Trust: Does the product require credibility, data access, integrations, or behavior change that users may resist?
- Distribution: Is there a repeatable way to reach the target user?
- Feature adoption: For feature work, will the feature change user behavior or just add surface area?
If the verdict is not obvious, use references/risk-checklist.md for deeper questions.
Output Format
Keep the response short and decision-oriented:
- Risk verdict: Low, medium, or high risk, with one sentence explaining why.
- Main assumption: The single assumption most likely to break the project.
- Evidence to find first: The smallest useful signal before building more.
- Do next: One concrete validation step or reduced build scope.
- Delay: What not to build yet.
Guidance
- Be direct about weak evidence, but avoid dismissing the user's idea.
- Prefer smaller validation steps over large research plans.
- Separate product risk from engineering difficulty.
- If the idea is already validated, say what evidence makes it lower risk and suggest the smallest implementation slice.
- If facts are missing, name the missing evidence instead of inventing market claims.
Related skills
More from wshobson/agents and the wider catalog.

billing-automation
Build automated billing systems for recurring payments, invoicing, subscriptions, and dunning management.

binary-analysis-patterns
Master disassembly, decompilation, control flow analysis, and code pattern recognition for binary analysis.

block-no-verify-hook
Prevent AI agents from bypassing git pre-commit hooks with --no-verify flags.

brand-landingpage
Brand-first landing page designer with guided interviews and Stitch-powered iteration.

changelog-automation
Automate changelog generation from commits and releases using Keep a Changelog and Conventional Commits.

checkpoint-promotion
Gate fine-tuned checkpoints against drift budgets, paired comparison, and forgetting before shipping.