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content-rewrite

zc277584121/marketing-skills

How to install content-rewrite

npx skills add https://github.com/zc277584121/marketing-skills --skill content-rewrite
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Full instructions (SKILL.md)

Source of truth, from zc277584121/marketing-skills.


name: content-rewrite description: Adapt and rewrite content for different platforms (LinkedIn, X, Reddit, English blog, WeChat). Each platform has its own tone, format, and length requirements.

Content Rewrite

Adapt a piece of source content (article, blog post, announcement, etc.) into platform-specific versions for distribution across social media and content platforms.

When to Use

Use this skill when the user provides source content and wants it rewritten or adapted for one or more target platforms.

Confirm Before Writing

Before starting, always ask the user:

  1. Perspective / voice — Should the content use first person ("I", telling a personal story) or third person (stating facts objectively)? This significantly affects tone and credibility on every platform.
  2. Target platforms — Which platforms to write for? (LinkedIn, X, Reddit, English blog, WeChat, or all)

Platform References

Each platform has a dedicated style guide under references/:

PlatformReferenceKey Characteristics
LinkedInreferences/linkedin.mdProfessional tone, include an image or link, concise
X (Twitter)references/x.md280-char limit (free users), conversational, punchy
Redditreferences/reddit.mdCasual and human-like, community-aware, anti-marketing
English Blogreferences/blog-en.mdSlightly professional, structured, SEO-friendly
WeChat (公众号)references/wechat.mdStorytelling, emotional hooks, twists and engagement

General Guidelines

  • No AI smell — All platforms require natural, human-sounding writing. Avoid robotic patterns, excessive structure, and formulaic transitions. See the remove-ai-style skill for detailed rules.
  • Conversational tone — Even on professional platforms like LinkedIn, keep the writing approachable. Nobody likes reading corporate speak.
  • Platform-native — Each version should feel like it was written by someone who actually uses that platform, not cross-posted from a press release.
  • Adapt, don't translate — Rewriting for a platform means rethinking the content for that audience, not just reformatting the same text.