ads-competitor
agricidaniel/claude-ads
Research competitor paid-ad presence, messaging, creative, and strategic gaps using official ad libraries and transparent sources.
What is ads-competitor?
Analyzes competitor advertising across platforms using official transparency libraries, public ads, and auction data. Use this skill to identify competitor messaging, creative formats, landing pages, and strategic opportunities in paid media without violating platform terms or privacy.
- Access official ad transparency libraries (Google Ads Transparency, Meta Ad Library) and public auction data
- Document competitor ad creative, messaging, formats, and landing page destinations
- Identify durable themes, offers, and funnel paths across competitor campaigns
- Separate direct observations from inferred metrics to avoid presenting estimates as facts
- Cluster strategic gaps and opportunities based on evidence-backed analysis
- Maintain compliance with platform terms, robots.txt, authentication controls, and copyright
How to install ads-competitor
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-competitor- Access to official ad transparency libraries (Google Ads Transparency, Meta Ad Library)
- Named competitor list and target market/geography defined
- Understanding of platform terms of service and compliance requirements
How to use ads-competitor
- 1.Define your competitors, target market, geography, and research objective
- 2.Access official transparency libraries and public ad sources for each platform
- 3.Document observations: capture date, platform, placement, creative, landing destination, and source URL
- 4.Separate direct observations from inferred data (audience, spend, performance)
- 5.Cluster findings into themes, formats, offers, and funnel paths
- 6.Compile evidence-backed opportunities, risks, and experiments with source records
Use cases
- Competitive PPC analysis to understand keyword strategies and bid patterns
- Creative benchmarking to identify messaging themes and ad formats used by competitors
- Landing page analysis to map competitor funnel paths and conversion strategies
- Market gap identification to find underserved audience segments or messaging angles
- Ad library monitoring to track competitor campaign launches and seasonal strategies
- PPC/SEM specialists and paid-media strategists
- Marketing managers conducting competitive analysis
- Product teams evaluating market positioning
- Agencies managing multi-competitor accounts
ads-competitor FAQ
No. Use only official transparency libraries, public ads supplied by platform operators, and terms-compliant sources. Do not bypass authentication or scrape private account surfaces.
Always separate direct observations from inferences. Never present estimates as account facts. Clearly label what you inferred versus what you directly observed.
The skill supports official ad libraries and transparency tools from major platforms including Google Ads Transparency and Meta Ad Library, plus any public auction data supplied by platform operators.
No. Respect copyright and trademarks. Cluster themes and formats without copying protected creative or text directly.
Capture date, platform, placement, observable creative/message, landing destination, and source URL for every ad you document.
Full instructions (SKILL.md)
Source of truth, from agricidaniel/claude-ads.
name: ads-competitor description: "Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research."
Competitor Ad Intelligence
- Confirm named competitors, market, geography, customer, objective, and decision.
- Use official transparency libraries, public ads, auction data supplied by the operator, and other terms-compliant sources.
- Record capture date, platform, placement, observable creative/message, landing destination, and source URL.
- Separate direct observations from inferred audience, spend, performance, or strategy; never present estimates as account facts.
- Cluster durable themes, formats, offers, funnel paths, and gaps without copying protected creative or text.
- Return evidence-backed opportunities, risks, experiments, and source records.
Respect platform terms, robots and access controls, copyright, trademarks, and privacy. Do not bypass authentication or scrape private account surfaces.
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