marketing-skills
alirezarezvani/claude-skills
Directory and router for 44 specialist marketing skills across content, SEO, CRO, channels, growth, and intelligence.
What is marketing-skills?
This is the index skill for a comprehensive marketing plugin. It routes you to the right specialist skill for your task—whether content creation, SEO optimization, conversion rate optimization, paid ads, or campaign analytics. Use it to find the correct skill, then load that skill's SKILL.md to execute the actual work.
- Routes requests to 44 specialist marketing skills organized across 8 pods (content, SEO+AEO, CRO, channels, growth, intelligence, sales enablement, ops)
- Provides a canonical route table mapping marketing tasks to their corresponding skills
- Includes 59 stdlib-only Python tools accessible from individual skill folders
- Directs users to create product-marketing-context.md on first run for brand voice and positioning reference
- Serves as the map and index—does not execute marketing work itself
How to install marketing-skills
npx skills add https://github.com/alirezarezvani/claude-skills --skill marketing-skills- No pip installs required—all tools use Python stdlib only
- Recommended: run marketing-context skill first to create .claude/product-marketing-context.md with brand/product information
How to use marketing-skills
- 1.On first use, load skills/marketing-context/ to capture brand voice, personas, and competitive landscape
- 2.Identify your marketing task in the route table (Foundation+Ops, Content, SEO+AEO, CRO, Channels, Growth, or Intelligence)
- 3.Load the corresponding specialist skill's SKILL.md from the skills/ folder
- 4.For ambiguous requests, load skills/marketing-ops/ to access the detailed routing matrix
- 5.Access Python tools by running: python3 skills/<skill>/scripts/<tool>.py --help
Use cases
- Finding the right skill when you have a marketing task but aren't sure which tool to use
- Orienting yourself in the marketing plugin ecosystem on first install
- Routing ambiguous requests to the marketing-ops skill for detailed decision logic
- Looking up which skill handles a specific marketing function (e.g., email sequences, SEO audits, landing page CRO)
- Accessing the Python tools directory for command-line marketing utilities
- Marketing teams managing multiple specialist tasks
- Product marketers needing positioning and strategy guidance
- Content creators and copywriters
- Growth and demand generation specialists
- Anyone using the marketing-skills plugin for the first time
marketing-skills FAQ
No. This is a directory and router only. Load this to find the right specialist skill, then load that skill's SKILL.md to execute the actual work.
44 specialist skills across 8 pods, plus 1 video skill in a sibling folder, and 59 stdlib-only Python tools.
No. All 59 Python tools use Python stdlib only—no pip installs required.
Load skills/marketing-context/ to create .claude/product-marketing-context.md with your brand voice, personas, and competitive landscape. Every other skill reads this file.
Load skills/marketing-ops/—it contains a routing matrix that maps task phrasings and ambiguous requests to the correct specialist skill.
Full instructions (SKILL.md)
Source of truth, from alirezarezvani/claude-skills.
name: "marketing-skills" description: "Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself." version: 2.10.3 author: Alireza Rezvani license: MIT tags:
- marketing
- router
- index agents:
- claude-code
- codex-cli
- openclaw
Marketing Skills — Directory + Router
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
Start Here
- First run ever? Use
skills/marketing-context/to create.claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape. - Know your task? Find it in the route table below and load only that skill's
SKILL.md. - Ambiguous request? Load
skills/marketing-ops/— its routing matrix maps phrasings to skills.
Route Table
All paths are relative to marketing-skill/.
Foundation + Ops
| Task | Skill |
|---|---|
| Capture brand/product context (run first) | skills/marketing-context/ |
| Route a request, plan campaigns, pick channels | skills/marketing-ops/ |
| Demand gen programs, funnel + CRM ops | skills/marketing-demand-acquisition/ |
| Positioning, ICP, product marketing strategy | skills/marketing-strategy-pmm/ |
| Brand voice/visual consistency audits | skills/brand-guidelines/ |
Content
| Task | Skill |
|---|---|
| Write blog posts, articles, guides | skills/content-production/ |
| Plan what content to create | skills/content-strategy/ |
| Edit copy (Seven Sweeps) | skills/copy-editing/ |
| Fix AI-sounding content | skills/content-humanizer/ |
| Landing/sales page copy | skills/copywriting/ |
| Headlines, hooks, idea generation | skills/marketing-ideas/ |
| Persuasion frameworks, mental models | skills/marketing-psychology/ |
SEO + AEO
| Task | Skill |
|---|---|
| Traditional SEO audit | skills/seo-audit/ |
| AI search citations (ChatGPT, Perplexity, AI Overviews) | skills/aeo/ |
| Programmatic SEO at scale | skills/programmatic-seo/ |
| Structured data / schema.org | skills/schema-markup/ |
| Site structure, internal linking | skills/site-architecture/ |
CRO (conversion)
| Task | Skill |
|---|---|
| Landing/marketing page conversion | skills/page-cro/ |
| Forms | skills/form-cro/ |
| Signup flow | skills/signup-flow-cro/ |
| Onboarding/activation | skills/onboarding-cro/ |
| Popups/modals | skills/popup-cro/ |
| Paywall/upgrade screens | skills/paywall-upgrade-cro/ |
| A/B test design + sample size | skills/ab-test-setup/ |
Channels
| Task | Skill |
|---|---|
| Email sequences/drips | skills/email-sequence/ |
| Cold outbound email | skills/cold-email/ |
| Paid ads (Google/Meta/LinkedIn) | skills/paid-ads/ |
| Ad creative + copy | skills/ad-creative/ |
| Social calendar + management | skills/social-media-manager/ |
| Platform-native social posts | skills/social-content/ |
| X/Twitter growth | skills/x-twitter-growth/ |
| YouTube (data + strategy) | skills/youtube-full/ |
| Video content strategy | video-content-strategist/ (sibling folder, own plugin) |
| Webinars (funnel math) | skills/webinar-marketing/ |
| App Store / Play Store (ASO) | skills/app-store-optimization/ |
Growth
| Task | Skill |
|---|---|
| Launches (PH, HN, etc.) | skills/launch-strategy/ |
| Pricing + packaging | skills/pricing-strategy/ |
| Referral programs | skills/referral-program/ |
| Free tools as acquisition | skills/free-tool-strategy/ |
| Churn prevention | skills/churn-prevention/ |
Intelligence + Sales Enablement
| Task | Skill |
|---|---|
| Campaign performance, attribution | skills/campaign-analytics/ |
| Tracking plans, UTM, GA4 key events | skills/analytics-tracking/ |
| Social account analysis | skills/social-media-analyzer/ |
| Competitor/alternatives pages | skills/competitor-alternatives/ |
| LLM prompt templates + governance for marketing teams | skills/prompt-engineer-toolkit/ |
Python Tools
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
python3 skills/<skill>/scripts/<tool>.py --help
All 59 scripts are stdlib-only; most run a demo with no args.
Rules
- Load ONE specialist skill per task — never bulk-load.
- If
.claude/product-marketing-context.mdexists, read it before any marketing task. content-creatoris deprecated — useskills/content-production/.- Don't pip-install anything for these tools.
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