How to install marketing-skills
npx skills add https://github.com/alirezarezvani/claude-skills --skill marketing-skillsFull instructions (SKILL.md)
Source of truth, from alirezarezvani/claude-skills.
name: "marketing-skills" description: "Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself." version: 2.10.3 author: Alireza Rezvani license: MIT tags:
- marketing
- router
- index agents:
- claude-code
- codex-cli
- openclaw
Marketing Skills — Directory + Router
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
Start Here
- First run ever? Use
skills/marketing-context/to create.claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape. - Know your task? Find it in the route table below and load only that skill's
SKILL.md. - Ambiguous request? Load
skills/marketing-ops/— its routing matrix maps phrasings to skills.
Route Table
All paths are relative to marketing-skill/.
Foundation + Ops
| Task | Skill |
|---|---|
| Capture brand/product context (run first) | skills/marketing-context/ |
| Route a request, plan campaigns, pick channels | skills/marketing-ops/ |
| Demand gen programs, funnel + CRM ops | skills/marketing-demand-acquisition/ |
| Positioning, ICP, product marketing strategy | skills/marketing-strategy-pmm/ |
| Brand voice/visual consistency audits | skills/brand-guidelines/ |
Content
| Task | Skill |
|---|---|
| Write blog posts, articles, guides | skills/content-production/ |
| Plan what content to create | skills/content-strategy/ |
| Edit copy (Seven Sweeps) | skills/copy-editing/ |
| Fix AI-sounding content | skills/content-humanizer/ |
| Landing/sales page copy | skills/copywriting/ |
| Headlines, hooks, idea generation | skills/marketing-ideas/ |
| Persuasion frameworks, mental models | skills/marketing-psychology/ |
SEO + AEO
| Task | Skill |
|---|---|
| Traditional SEO audit | skills/seo-audit/ |
| AI search citations (ChatGPT, Perplexity, AI Overviews) | skills/aeo/ |
| Programmatic SEO at scale | skills/programmatic-seo/ |
| Structured data / schema.org | skills/schema-markup/ |
| Site structure, internal linking | skills/site-architecture/ |
CRO (conversion)
| Task | Skill |
|---|---|
| Landing/marketing page conversion | skills/page-cro/ |
| Forms | skills/form-cro/ |
| Signup flow | skills/signup-flow-cro/ |
| Onboarding/activation | skills/onboarding-cro/ |
| Popups/modals | skills/popup-cro/ |
| Paywall/upgrade screens | skills/paywall-upgrade-cro/ |
| A/B test design + sample size | skills/ab-test-setup/ |
Channels
| Task | Skill |
|---|---|
| Email sequences/drips | skills/email-sequence/ |
| Cold outbound email | skills/cold-email/ |
| Paid ads (Google/Meta/LinkedIn) | skills/paid-ads/ |
| Ad creative + copy | skills/ad-creative/ |
| Social calendar + management | skills/social-media-manager/ |
| Platform-native social posts | skills/social-content/ |
| X/Twitter growth | skills/x-twitter-growth/ |
| YouTube (data + strategy) | skills/youtube-full/ |
| Video content strategy | video-content-strategist/ (sibling folder, own plugin) |
| Webinars (funnel math) | skills/webinar-marketing/ |
| App Store / Play Store (ASO) | skills/app-store-optimization/ |
Growth
| Task | Skill |
|---|---|
| Launches (PH, HN, etc.) | skills/launch-strategy/ |
| Pricing + packaging | skills/pricing-strategy/ |
| Referral programs | skills/referral-program/ |
| Free tools as acquisition | skills/free-tool-strategy/ |
| Churn prevention | skills/churn-prevention/ |
Intelligence + Sales Enablement
| Task | Skill |
|---|---|
| Campaign performance, attribution | skills/campaign-analytics/ |
| Tracking plans, UTM, GA4 key events | skills/analytics-tracking/ |
| Social account analysis | skills/social-media-analyzer/ |
| Competitor/alternatives pages | skills/competitor-alternatives/ |
| LLM prompt templates + governance for marketing teams | skills/prompt-engineer-toolkit/ |
Python Tools
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
python3 skills/<skill>/scripts/<tool>.py --help
All 59 scripts are stdlib-only; most run a demo with no args.
Rules
- Load ONE specialist skill per task — never bulk-load.
- If
.claude/product-marketing-context.mdexists, read it before any marketing task. content-creatoris deprecated — useskills/content-production/.- Don't pip-install anything for these tools.
Related skills
More from alirezarezvani/claude-skills and the wider catalog.
engineering-skills
Index of the engineering-team skills bundle for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw, and 6 more tools. Architecture, frontend, backend, QA, DevOps, security, AI/ML, data engineering, Playwright, Stripe, AWS, MS365 (stdlib-only Python tools). Use when browsing or choosing among engineering-team role skills — load only the one specialist SKILL.md you need, never bulk-load the bundle.
finance-skills
Router/index for the 2 finance skills bundled in this plugin: financial-analyst (ratio analysis, DCF valuation, budget variance, rolling forecasts) and saas-metrics-coach (ARR/MRR, churn, CAC/LTV, NRR, quick ratio). Use when a finance request doesn't obviously match one skill and you need to pick the right one (e.g., 'analyze these financials', 'how healthy are my SaaS metrics').
business-growth-skills
Router/index for the 4 business & growth skills bundled in this plugin: customer-success-manager (health scoring, churn risk, expansion), sales-engineer (RFP analysis, competitive matrices, PoC planning), revenue-operations (pipeline, forecast accuracy, GTM efficiency), and contract-and-proposal-writer. Use when a growth/revenue request doesn't obviously match one skill and you need to pick the right one (e.g., 'which accounts are at risk', 'should we bid on this RFP').
engineering-advanced-skills
Index of 37 advanced engineering agent skills for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. Use when browsing or choosing among the POWERFUL-tier engineering skills: agent design, RAG, MCP servers, CI/CD, database design, observability, security auditing, changelog/release automation, reliability (SLO/chaos/flags/operators), platform ops.
product-skills
Router/index for the 12 product skills bundled in this plugin (RICE prioritization, OKRs, UX research, design tokens, competitive teardown, analytics, experiments, discovery, roadmaps, spec-to-repo, landing pages, SaaS scaffolding). Use when a product request doesn't obviously match one skill and you need to pick the right one (e.g., 'help me prioritize features', 'plan a product experiment').
pm-skills
Router/index for the 8 project-management skills bundled in this plugin (senior PM quant toolkit, scrum master, Jira/JQL, Confluence, Atlassian admin, Atlassian templates, meeting analyzer, team communications). Use when a PM request doesn't obviously match one skill and you need to pick the right one (e.g., 'our sprints feel off', 'audit our Jira permissions'). Bundles an Atlassian Remote MCP config (.mcp.json) for live Jira/Confluence access.