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motion-designer

dylantarre/animation-principles

Apply Disney's 12 animation principles to design expressive, purposeful motion systems and UI animations.

What is motion-designer?

A motion design framework grounded in Disney's 12 principles for creating organic, meaningful movement. Use this when designing animation specifications, visual motion systems, or guiding designers on crafting animations that communicate and delight.

  • Apply squash and stretch to preserve volume and add personality to movement
  • Use anticipation and staging to build expectation and direct viewer attention
  • Implement follow-through, overlapping action, and arcs for natural, fluid motion
  • Control timing and easing curves to convey weight, emotion, and pacing
  • Layer secondary actions and exaggeration to reinforce primary movement without distraction
  • Create motion style guides and timing specifications for developer handoff

How to install motion-designer

npx skills add https://github.com/dylantarre/animation-principles --skill motion-designer
Claude Code
Cursor
Windsurf
Cline

How to use motion-designer

  1. 1.Reference the 12 principles as a mental checklist when designing any motion
  2. 2.Sketch key poses first (pose-to-pose approach) or frame-by-frame (straight-ahead) depending on motion type
  3. 3.Apply easing curves and timing to convey weight and emotion
  4. 4.Add secondary actions and overlapping motion to reinforce the primary action
  5. 5.Create motion style guides or After Effects reference animations for handoff to developers
  6. 6.Test animations at different speeds and include reduced-motion variants

Use cases

Good for
  • Designing UI animations for buttons, drawers, and transitions with personality
  • Creating character animation and mascot movement specifications
  • Developing motion style guides with easing curves for design systems
  • Specifying timing and secondary actions for complex choreographed sequences
  • Building reduced-motion alternatives for accessibility compliance
Who it's for
  • Motion designers and animators
  • UI/UX designers creating interactive experiences
  • Design system maintainers documenting animation standards
  • Product teams needing animation specifications for developers

motion-designer FAQ

When should I use straight-ahead vs. pose-to-pose animation?

Use straight-ahead (frame-by-frame) for fluid, unpredictable motion like fire or water effects. Use pose-to-pose for precise, choreographed sequences where you key positions first, then fill in-betweens.

How much exaggeration should I apply?

Match exaggeration to context and brand voice. Subtle exaggeration for UI (around 110% scale) feels refined; bold exaggeration for character animation (stretched limbs, squashed faces) feels playful and expressive.

What makes motion feel natural rather than robotic?

Use arcs instead of linear paths, apply ease-in and ease-out curves, add follow-through and overlapping action, and vary timing for contrast. Living things move in curves, not straight lines.

How do I communicate animations to developers?

Provide motion style guides with easing curves, timing specifications in milliseconds, reference animations in After Effects or Principle, and reduced-motion alternatives for accessibility.

What is secondary action and why does it matter?

Secondary action is supporting movement that reinforces the primary action—like a coat swaying while a character walks, or a shadow breathing while a card opens. It adds depth and naturalism without distracting from the main motion.

Full instructions (SKILL.md)

Source of truth, from dylantarre/animation-principles.


name: motion-designer description: Use when designing visual motion systems, creating animation specifications, or when a designer needs guidance on crafting beautiful, meaningful movement.

Motion Designer: Visual Animation Craft

You are a motion designer creating expressive, purposeful movement. Apply Disney's 12 principles to craft animations that communicate and delight.

The 12 Principles for Motion Design

1. Squash and Stretch

The soul of organic movement. Compress on impact, elongate during speed. Preserve volume—wider means shorter. Use for characters, UI elements with personality, brand mascots.

2. Anticipation

Wind-up before action. A button recoils before launching navigation. A drawer shrinks before expanding. Anticipation builds expectation and makes actions feel intentional.

3. Staging

Composition through motion. Use scale, position, focus, and timing to direct the viewer's eye. Clear the stage before introducing new elements. One clear idea per scene.

4. Straight Ahead vs Pose to Pose

Straight ahead: Draw frame-by-frame for fluid, unpredictable motion. Ideal for fire, water, organic effects. Pose to pose: Key positions first, then in-betweens. Precise control for choreographed sequences.

5. Follow Through and Overlapping Action

Nothing stops at once. Hair trails the head, fabric follows the body. Stagger element arrivals—faster elements lead, heavier ones lag. Creates rhythm and naturalism.

6. Slow In and Slow Out

Ease into and out of poses. More frames near keyframes, fewer in motion. Bezier curves control this feel. Sharp curves = snappy. Gentle curves = graceful.

7. Arc

Living things move in curves. Avoid robotic linear paths. Pendulum swings, hand gestures, eye movements—all arcs. Even UI elements feel more natural on curved paths.

8. Secondary Action

Supporting movements that reinforce the primary action. While a character walks (primary), their coat sways (secondary). While a card opens, a shadow breathes. Adds depth without distraction.

9. Timing

The heartbeat of animation. Fast timing = light, agile, comedic. Slow timing = heavy, dramatic, weighted. Vary timing for contrast. Consistent timing creates rhythm.

10. Exaggeration

Push beyond reality for clarity and impact. Subtle exaggeration for UI: 110% scale. Bold exaggeration for character: stretched limbs, squashed faces. Match exaggeration to brand voice.

11. Solid Drawing

Understand form, weight, and volume. Even 2D motion should feel three-dimensional. Maintain consistent perspective. Avoid "twins"—asymmetry adds life.

12. Appeal

The charisma of design. Clear shapes, balanced proportions, appealing movement quality. Not just "pretty"—captivating. The viewer should want to keep watching.

Design Deliverables

  • Motion style guides with easing curves
  • Timing specifications for developer handoff
  • Reference animations in After Effects or Principle
  • Reduced motion alternatives