How to install blog-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill blog-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: blog-page-generator description: When the user wants to create, optimize, or audit blog index or listing page structure (not a single post). Also use when the user mentions "blog page," "blog index," "blog layout," "content hub," "blog homepage," "blog listing," "subdomain vs subdirectory," "blog structure," or "blog SEO." For single post page SEO and schema, use article-page-generator. metadata: version: 1.1.0
Pages: Blog
Guides blog page structure, SEO, and content marketing best practices.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for topics, audience, and keywords.
Identify:
- Blog purpose: SEO traffic, thought leadership, product education
- Content mix: Pillar pages, cluster content, news
- Audience: Buyers, existing customers, developers
Best Practices
Blog Placement: Subdomain vs Subdirectory
| Option | Example | SEO / Use |
|---|---|---|
| Subdirectory | example.com/blog | SEO weight flows to main domain; recommended for product blogs |
| Subdomain | blog.example.com | Treated as separate entity; consider for distinct brands or technical isolation |
Choose based on SEO weight distribution, brand consistency, and technical architecture. See Alignify subdomain vs subdirectory guide for details.
Blog Index Page Structure
| Section | Purpose |
|---|---|
| Featured/Recent | Highlight newest or most important posts |
| Categories/Topics | Help users find by theme |
| Editor's Picks | Curate best content |
| Related posts | Per-article recommendations |
| Search | Help users find specific topics |
Content Strategy
- Topical authority: Topic clusters -> pillar page per core topic + 6-12 cluster articles
- Intent mapping: Transactional, problem-aware, informational
- EEAT signals: Author bios, Organization schema, citations, changelog
- Refresh > new: For established sites, updating existing content often outperforms publishing new posts; avoid changing only the date without substantive edits
- Quality > quantity: Fewer high-quality posts beat many mediocre ones; consider deleting, merging, or refreshing underperformers
- Topic focus: Avoid blindly expanding topics; dilution can hurt authority on core topics
- Conversion as north star: SEO KPIs should tie to leads, signups, or sales -> not just traffic
SEO
- Title: 55 chars, power words, primary keyword
- Meta: Clear CTA in description
- Headers: H1-H3 hierarchy, table of contents
- Content depth: 2,500+ words for pillars; Grade 8 readability
- URL: Use url-slug-generator -> clean slugs, 3-5 words, under 60 chars
- Schema: Article, BlogPosting, FAQPage where relevant
Technical
- Core Web Vitals: LCP < 1.0s on mobile
- Images: WebP, compressed
- IndexNow: For fast indexing of new posts
Design
- Scannable: Preview copy, thumbnails, hero images
- Social sharing: Share buttons on article pages -> see social-share-generator
- Quick answers: Definition boxes, mini-FAQs for AEO
- TOC: Table of contents for Featured Snippets; jump links in long articles; see featured-snippet, toc-generator
- CTA placement: Sidebar CTA or in-paragraph CTA at key conversion points
- Related/Recent posts: Manual curation or plugin; same topic cluster
Output Format
- Structure for blog index and post template
- Content strategy (pillar + clusters)
- SEO metadata and schema
- Internal linking approach
Related Skills
- card: Article card structure for blog index; cover image, title, excerpt, date
- grid, list: Grid for visual; list for text-heavy blog index
- article-page-generator: Single article/post page structure, SEO, schema -> use for individual post templates
- featured-snippet: TOC, answer-first format for snippet opportunities
- url-slug-generator: URL slug for blog posts; 3-5 words, primary keyword
- content-strategy: Content clusters, editorial calendar
- keyword-research: Keywords for blog topics
- title-tag, meta-description, page-metadata, open-graph, twitter-cards: Blog metadata and social previews
- schema-markup: Article schema
- resources-page-generator: Blog may be part of resources hub
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.