How to install tiktok-captions
npx skills add https://github.com/kostja94/marketing-skills --skill tiktok-captionsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: tiktok-captions description: When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads. metadata: version: 1.0.1
Platforms: TikTok
Guides TikTok caption and video script creation. Use for generating publish-ready captions and video specs. Suitable for copy agents, video agents (format, length), and design agents (thumbnail).
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Output: Publish-Ready Copy
This skill enables agents to generate TikTok captions and video scripts. Captions drive SEO, accessibility, and watch time (12-20% increase with captions). 80%+ watch without sound.
Caption Structure
| Element | Length | Purpose |
|---|---|---|
| Hook | 5-7 words | Grab attention; create curiosity |
| Context | 1-2 sentences | Size, price, backstory--info video doesn't show |
| CTA | Optional | "Save this," "Link in bio" |
Hook examples: "Stop scrolling if you sell on Etsy," "This took me 47 attempts," "Wait for the final result"
Video Specs (for Video Agents)
| Spec | Value | Notes |
|---|---|---|
| Aspect ratio | 9:16 (portrait) | Standard; fills mobile |
| Resolution | 1080x1920 px | Recommended |
| Length | 3 sec - 10 min | 15-60 sec for tips; 1-3 min for tutorials |
| Format | MP4, MOV | H.264, AAC |
| File size | <=5MB (Android), <=88MB (iOS) | Varies by device |
Caption Best Practices
- Contrast: Strong font/background contrast; 75% watch mute
- Auto-captions: TikTok's built-in; algorithm rewards; edit for accuracy
- Keywords: Improve search visibility
- Readability: Test on multiple devices
Content by Length
| Length | Use |
|---|---|
| 15-60 sec | Quick tips, humor, hooks |
| 1-3 min | Tutorials, storytelling |
| 3-10 min | Deep dives (longer format) |
Output Format
When generating TikTok content, provide:
- Caption (hook + context + CTA)
- Video script (if video agent)
- Video specs (9:16, 1080x1920, length)
- Hashtags (3-5; niche-relevant)
Related Skills
- tiktok-ads: Paid promotion on TikTok; In-Feed, Spark Ads (boost organic); video specs and captions align with organic content
- influencer-marketing: TikTok is key influencer platform
- twitter-x-posts: Cross-posting short-form video
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
analytics-tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.