How to install title-tag
npx skills add https://github.com/kostja94/marketing-skills --skill title-tagFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: title-tag description: When the user wants to optimize the title tag, page title, or SERP title. Also use when the user mentions "title tag," "meta title," "page title," "SEO title," "SERP title," "browser tab title," "title optimization," "headline for search," "title too long," "title tag length," "duplicate title tags," or "optimize title for CTR." For meta description, use meta-description. For structured data, use schema-markup. metadata: version: 1.4.0
SEO On-Page: Title Tag
Guides optimization of the HTML title tag for search engines and SERP display.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- Title tag: Primary search snippet; primary keyword near start; unique per page
Length by Language
Google truncates by pixel width (~580–600px desktop), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.
| Script / Language | Title (chars) | Notes |
|---|---|---|
| Latin (English, Spanish, French, etc.) | 50–60 | ~55 recommended |
| CJK (Chinese, Japanese, Korean) | 25–35 | Full-width chars; 25–30 desktop; 20–28 mobile; use pixel checker when available |
| Cyrillic (Russian, etc.) | 50–55 | Slightly wider than Latin |
| Arabic, Hebrew | 30–40 | RTL; variable width |
Pixel tools: Use a pixel-accurate checker for CJK—font and locale affect display.
Multilingual: Use locale-specific limits; don't translate then truncate. See localization-strategy, translation.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords.
Identify:
- Page type: Homepage, landing, blog, product, etc.
- Primary keyword: Target search query
- Language / script: Apply length rule above
- Brand: Optional brand append at end
Best Practices
| Item | Guideline |
|---|---|
| Length | Per language (see table above); Google truncates beyond ~600px |
| Front-load | Main phrase first; branding at end |
| Keyword | Include primary keyword near the start |
| Unique | One unique title per page |
| Clarity | Match search intent; avoid keyword stuffing |
| Engagement | Numbers, power words, questions can boost CTR ~36% |
| H1 alignment | H1 should align with title; Google may rewrite titles if they mismatch content or intent |
Example: Bad: "SEO Tips for Small Business" → Better: "11 SEO Tips That Actually Work (2026)"
Output Format
- Recommended title (with character count for target language)
- Alternatives (if A/B testing)
GSC-Driven Optimization
For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.
Related Skills
- google-search-console: CTR analysis, identify low-CTR pages for title optimization
- meta-description: Meta description pairs with title in SERP
- localization-strategy, translation: Multilingual metadata; locale-specific length
- serp-features: SERP features; standard result appearance in context
- heading-structure: H1 should align with title tag
- open-graph: og:title for social sharing (often mirrors title)
- schema-markup: Structured data complements metadata
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.