How to install card
npx skills add https://github.com/kostja94/marketing-skills --skill cardFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: card description: When the user wants to design, optimize, or audit card layouts for content display. Also use when the user mentions "card layout," "card component," "card grid," "product cards," "template cards," "tool cards," "feature cards," "gallery cards," "integration cards," or "card design." For grids, use grid. metadata: version: 1.1.1
Components: Card Layout
Guides card layout design for scannable, responsive content display. Cards are self-contained containers that group related content; used in grids for blog posts, products, templates, tools, features, galleries, and integrations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Card Anatomy
| Element | Purpose |
|---|---|
| Container | Border, background, shadow; consistent padding |
| Image / Thumbnail | Visual anchor; consistent aspect ratio (1:1, 4:3 common) |
| Title | Clear; keyword-rich where relevant |
| Description / Metadata | Supporting text; date, author, category |
| CTA | Action button or link; "View," "Use," "Connect," etc. |
Principle: One card = one topic. Keep each card focused for scannability.
Card Types by Use Case
| Type | Typical Elements | Page Skill |
|---|---|---|
| Product card | Image, name, price, CTA (Add to cart, View) | products-page-generator |
| Template card | Thumbnail, name, short description, "Use" or "Preview" CTA | template-page-generator |
| Tool card | Name, one-line benefit, CTA to tool page | tools-page-generator |
| Feature card | Name, benefit, optional screenshot | features-page-generator |
| Gallery / Showcase item | Thumbnail, title, creator, link | showcase-page-generator |
| Integration card | Logo, name, short description, "Connect" or "Install" | integrations-page-generator |
| Blog / Article card | Cover image, title, excerpt, date, author | blog-page-generator, article-page-generator |
| Resource card | Thumbnail, title, format (guide, webinar), CTA | resources-page-generator |
Layout & Responsiveness
- Grid: CSS Grid
repeat(auto-fill, minmax())or Flexbox; columns adapt to viewport - Mobile: Single column on small screens; 2–4 columns on desktop
- Consistency: Same padding, spacing, and aspect ratios across cards
- Hover: Subtle elevation (shadow, translate-y); avoid scale that causes layout shift (CLS)
Design Principles
| Principle | Practice |
|---|---|
| Visual hierarchy | Title > description > CTA; clear flow |
| Scannability | Minimal text; benefit-led copy |
| Consistency | Same structure across all cards in a grid |
| Action clarity | One primary CTA per card; avoid choice overload |
SEO & Schema
- Cards themselves: No specific schema; layout is UI
- Content in cards: Use appropriate schema for the page (Product, Article, ItemList, etc.); see schema-markup
- Images: Alt text on thumbnails; see image-optimization
- Links: Descriptive anchor text; internal linking; see internal-links
Grid vs List vs Masonry vs Carousel
| Layout | Best for | Skill |
|---|---|---|
| Grid | Visual content (products, templates, gallery); equal emphasis | grid |
| List | Text-heavy (blog index, docs); compact; scan by title | list |
| Masonry | Varying heights; image gallery, portfolio | masonry |
| Carousel | Limited space; testimonials, logos, featured rotation | carousel |
Related Skills
- products-page-generator: Product cards, grid layout, category pages
- template-page-generator: Template cards, gallery structure
- tools-page-generator: Tool cards, toolkit hub
- features-page-generator: Feature grid/list
- showcase-page-generator: Gallery grid, per-item format
- integrations-page-generator: Catalog grid, integration cards
- category-page-generator: Product grid, consistent layout
- grid: Grid layout for card display; when to use grid
- list: List layout; cards in list format
- masonry: Masonry for varying-height cards (gallery)
- carousel: Carousel for card slides (testimonials, featured)
- hero-generator: Hero vs card—hero is single above-fold; cards are repeated units
- brand-visual-generator: Typography, spacing, visual consistency
- image-optimization: Card thumbnail optimization, alt text, LCP
Related skills
More from kostja94/marketing-skills and the wider catalog.
careers-page-generator
When the user wants to create, optimize, or audit a careers or jobs page. Also use when the user mentions "careers," "jobs," "hiring," "open positions," "company culture," "careers page," "job listings," "we're hiring," "join our team," or "recruitment page." For sitewide page planning, use website-structure.
carousel
When the user wants to design, optimize, or audit carousel/slider layouts for content display. Also use when the user mentions "carousel," "slider," "carousel layout," "testimonial carousel," "gallery carousel," "quote carousel," "image slider," or "carousel accessibility." For hero-area patterns, use hero-generator.
category-page-generator
When the user wants to create, optimize, or audit e-commerce category pages or listing pages. Also use when the user mentions "category page," "product category," "faceted navigation," "filter URLs," "e-commerce listing," "category SEO," "category structure," "product filters," or "listing page." For programmatic SEO at scale, use programmatic-seo.
changelog-page-generator
When the user wants to create, optimize, or structure a changelog or release notes page. Also use when the user mentions "changelog," "release notes," "what's new," "updates," "product updates," "version history," or "changelog.yourdomain.com." For sitewide page planning, use website-structure.
cold-start-strategy
When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of execution, use product-hunt-launch. For GTM motion design, use gtm-strategy.
community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.