How to install directory-listing-ads
npx skills add https://github.com/kostja94/marketing-skills --skill directory-listing-adsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: directory-listing-ads description: When the user wants to run paid ads within directories or marketplaces. Also use when the user mentions "Taaft ads," "Shopify App Store ads," "G2 sponsored," "Capterra ads," "directory ads," "marketplace ads," "paid listing," "sponsored listing," or "directory promotion." For organic listings, use directory-submission. metadata: version: 1.0.1
Paid Ads: Directory / Marketplace Listing Ads
Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Platform Overview
| Platform | Ad type | Model | Best for |
|---|---|---|---|
| Taaft | Banners, sponsored listings, campaigns | Paid placements; listing + newsletter + ads + social bundles | AI tools; 80M+ users; 46K+ tools |
| Shopify App Store | Search ads, homepage ads, category ads | CPC; daily budget | Shopify app developers; merchant discovery |
| G2 | Paid Promotions, G2 Clicks | Quarterly or PPC | B2B SaaS; category/competitor pages |
| Capterra | Sponsored listings | PPC | B2B software; 50M+ annual visitors |
Taaft (There's An AI For That)
- Traffic: 80M+ users; 46K+ AI tools; 11K+ categories
- Ad options: Banner ads; sponsored listings at top of pages; marketing campaigns (listing + newsletter + ads + social)
- Listing first: Submit via taaft.com/submit or theresanaiforthat.com; 700–10K+ visitors per listing
- Early launch bonus: Up to $300 PPC credits for launching on Taaft first
- UTM: Use
utm_source=taaft_feat&utm_medium=referralfor PPC ads
Shopify App Store
- Ad types: Search ads (in results when merchants search); homepage ads; category page ads
- Model: Cost-per-click; set daily budget; Shopify auto-generates ad appearance
- Placement: ~60% of installs from search—search ads critical for discovery
- Credit: New eligible app developers receive $100 USD ad credit
- Management: Partner Dashboard—edit budget, device/geo targeting, keywords; monitor CTR, install rate, cost per install
- Limitation: App, placement, plan-based targeting cannot change after creation; stop and create new campaign to change
G2
- Paid Promotions: Quarterly campaigns; ads appear between 2nd and 3rd organic listing on category/competitor pages
- Inventory: 3 products per page; ~1/3 of visitors see ads
- G2 Clicks: PPC option; organic + sponsored placements; no subscription
- Design: Standardized ad design converts ~50% better than custom
Capterra
- Model: PPC; reach software buyers actively comparing solutions
- Audience: 50M+ annual visitors
- Options: Free basic listing; paid advertising for increased visibility
Strategy
- Listing first: Submit to directory before buying ads—see directory-submission
- Test organic: Measure baseline traffic before paid
- Layer paid: Add ads when organic underperforms or for launch push
- UTM: Tag all ad links (
utm_medium=paid,utm_source=taaftorshopifyorg2orcapterra)
Pre-Launch Checklist
- Product listed in directory (directory-submission)
- Listing optimized (copy, screenshots, category)
- Budget aligned with CPC/CPM expectations
- UTM parameters set for attribution
- Conversion tracking (GA4, platform analytics)
Related Skills
- directory-submission: Listing prep; submission workflow; platform-specific copy
- paid-ads-strategy: Ad formats by medium; when to use directory ads
- traffic-analysis: UTM for directory ads; attribution
- analytics-tracking: Conversion tracking
Related skills
More from kostja94/marketing-skills and the wider catalog.
directory-submission
When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.
disclosure-page-generator
When the user wants to create, optimize, or audit an affiliate, sponsor, or paid partnership disclosure page. Also use when the user mentions "disclosure," "affiliate disclosure," "sponsored content," "FTC disclosure," or "paid partnership." For sitewide page planning, use website-structure.
discount-marketing-strategy
When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.
display-ads
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
distribution-channels
When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
docs-page-generator
When the user wants to create, optimize, or structure a documentation site. Also use when the user mentions "docs," "documentation site," "docs subdomain," "docs.yourdomain.com," "help center," "knowledge base," "Getting Started," "API Reference," "user guides," or "tutorials." For API marketing landing, use api-page-generator.