local-seo
kostja94/marketing-skills
Optimize local search visibility through Google Business Profile setup, NAP consistency, and strategic citation building.
What is local-seo?
Guides businesses in improving local search rankings by establishing accurate Google Business Profile listings, ensuring Name-Address-Phone (NAP) consistency across 40+ authoritative directories, and building citations strategically. Use this when optimizing for local search, setting up or auditing Google Business Profile, or addressing local visibility issues.
- Audit NAP (Name, Address, Phone) consistency across directories and fix discrepancies before adding new citations
- Optimize Google Business Profile with keyword-rich descriptions, accurate hours, and proper service-area configuration
- Prioritize citation building across key directories (Google, Apple Maps, Yelp, BBB, niche directories) in order of impact
- Identify and resolve duplicate listings and outdated business information
- Provide audit findings and actionable checklists for local SEO implementation
How to install local-seo
npx skills add https://github.com/kostja94/marketing-skills --skill local-seoHow to use local-seo
- 1.Check for existing project context in .claude/project-context.md or .cursor/project-context.md to understand business type and current listings
- 2.Identify your business type (storefront vs service-area), location count, and existing GBP/directory presence
- 3.Audit current NAP data across directories using tools like BrightLocal, Whitespark, or Moz Local
- 4.Fix all NAP inconsistencies before adding new citations
- 5.Optimize Google Business Profile following the guidelines (address, description with keywords, hours, category, service areas)
- 6.Build citations following the priority order: GBP → Apple Maps → Yelp/Bing/Facebook → BBB/Foursquare/Nextdoor → niche directories
Use cases
- Setting up or claiming a Google Business Profile for a new local business
- Auditing and fixing NAP inconsistencies across existing directory listings to improve Google Maps visibility
- Building citations for a service-area business without a physical storefront
- Diagnosing why a local business isn't appearing in Google Maps or local search results
- Expanding local presence to multiple locations with consistent NAP data
- Local business owners (storefronts, service providers, multi-location chains)
- Digital marketers managing local SEO campaigns
- SEO specialists auditing citation health
- Businesses targeting geographic service areas
local-seo FAQ
NAP stands for Name, Address, Phone. Exact consistency across directories is critical—variations like 'Street' vs 'St.' or 'LLC' inconsistencies cause Google to treat listings as different entities, harming local rankings. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps.
No. Use targeted precision over mass submission. Prioritize Google Business Profile, Apple Maps, Yelp, Bing Places, Facebook, BBB, Foursquare, Nextdoor, and niche directories relevant to your industry. Quality and consistency matter more than quantity.
No. Google Business Profile requires a physical address. If you have no storefront, hide the address and define your service areas instead.
Consolidate duplicates and fix all NAP inconsistencies before adding new citations. Compounding errors harm rankings. Use citation audit tools to identify and resolve duplicates systematically.
The skill does not specify a timeline. Results depend on the extent of changes and Google's indexing speed, but NAP fixes and GBP optimization typically show impact within weeks to months.
Full instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: local-seo description: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo. metadata: version: 1.0.1
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify:
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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