How to install masonry
npx skills add https://github.com/kostja94/marketing-skills --skill masonryFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: masonry description: When the user wants to design, optimize, or audit masonry (Pinterest-style) layouts for content display. Also use when the user mentions "masonry layout," "masonry grid," "Pinterest layout," "waterfall layout," "brick layout," "varying height grid," "gallery layout," or "masonry SEO." For crawl and scroll UX, use site-crawlability. metadata: version: 1.1.1
Components: Masonry Layout
Guides masonry layout design for content with varying heights. Masonry stacks items in columns without distinct rows; items fill gaps like a brick wall. Best for image galleries, portfolios, and discovery-focused platforms.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
When to Use Masonry
| Use masonry when | Use grid when |
|---|---|
| Varying heights | Equal-height items |
| Image-heavy; varied aspect ratios | Products, templates (consistent) |
| Gallery, portfolio, showcase | Card grid |
| Discovery, browsing; visual-first | Structured browsing |
See grid for equal-height grid; card for card structure.
Masonry vs Grid vs Bento vs Carousel
| Layout | Structure | Best for |
|---|---|---|
| Grid | Equal rows and columns; uniform items | Products, templates, features |
| Masonry | Columns; items stack without rows; gaps filled | Pinterest, Behance; varied content |
| Bento | Intentional sections; predefined sizes | Homepage, dashboard; Apple-style |
| Carousel | Slides; one/few visible; swipe/click | Testimonials, logos, featured items; see carousel |
Masonry Structure
| Element | Purpose |
|---|---|
| Columns | 2–4 columns; fluid or fixed |
| Items | Varying heights; natural aspect ratio |
| Gap | Consistent horizontal and vertical spacing |
| Order | Top-to-bottom fill within columns |
Implementation
- CSS columns:
column-count; simple, no JS; but items flow top-to-bottom then next column - Masonry.js / libraries: True masonry (left-to-right fill); may need JS
- CSS Grid +
grid-auto-flow: dense: Approximate; no JS; see grid for dense grid
Note: Pure masonry can create accessibility challenges (screen reader order); ensure logical DOM order.
SEO Considerations
Masonry + infinite scroll = content not crawlable. Masonry galleries often use infinite scroll or lazy load; crawlers cannot emulate scroll or "Load more" clicks, so content beyond the initial view is not discoverable.
| If you use | Then |
|---|---|
| Infinite scroll | Provide paginated component pages with full URLs; implement pushState; see site-crawlability for search-friendly infinite scroll |
| Lazy load | Ensure content exists in HTML or is reachable via crawlable links |
| Pagination | Prefer for SEO-critical content; crawlers can follow next/prev links |
Reference: Google – Infinite scroll search-friendly recommendations
Best Practices
| Principle | Practice |
|---|---|
| Visual-first | Thumbnails; minimal text |
| Aspect ratio | Preserve original; avoid forced cropping |
| Lazy load | Many images; load on scroll |
| Performance | Masonry can be heavy; consider grid for simpler cases |
Use Cases
| Use case | Format | Page Skill |
|---|---|---|
| Showcase / Gallery | User work; varied sizes | showcase-page-generator |
| Portfolio | Projects; mixed media | — |
| Pinterest-style | Pins; discovery | — |
| Image-heavy blog | Blog with varied images | blog-page-generator |
Related Skills
- site-crawlability: Infinite scroll SEO; paginated component pages; search-friendly implementation
- grid: Equal-height grid; when masonry is overkill
- carousel: Carousel for slides/rotation; when masonry is overkill
- card: Card structure; masonry often uses cards
- showcase-page-generator: Gallery masonry
- image-optimization: Lazy load, aspect ratio, LCP
Related skills
More from kostja94/marketing-skills and the wider catalog.
media-kit-page-generator
When the user wants to create, optimize, or audit media kit or press page. Also use when the user mentions "media kit," "press kit," "press page," "press resources," "brand assets," "logo download," "press assets," "media resources," or "brand kit." For PR outreach, use public-relations.
medium-posts
When the user wants to write, publish, republish, or optimize posts on Medium.com (canonical tags, distribution, Medium SEO). Also use when the user mentions "Medium," "Medium article," "Medium story," "Medium publishing," "canonical Medium," or "publish on Medium." Not for general parasite SEO when Medium is not the target platform—use parasite-seo. For AI search visibility strategy, use generative-engine-optimization.
meta-ads
Set up and optimize Meta (Facebook/Instagram) Ads campaigns with structured targeting, creative testing, and conversion tracking.
meta-description
When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page description," "SEO description," "search snippet," "SERP description," "description tag," "snippet for search," "meta description length," "rewrite meta description," or "description not showing." For title tag, use title-tag. For hreflang, robots, viewport, use page-metadata.
migration-page-generator
When the user wants to create, optimize, or audit migration guides for users switching from competitors. Also use when the user mentions "migration guide," "migrate from X," "switch to [product]," "import from X," or "data migration." For rebrand and redirects, use rebranding-strategy.
mobile-friendly
When the user wants to optimize for mobile-first indexing or fix mobile usability. Also use when the user mentions "mobile-friendly," "mobile-first indexing," "mobile SEO," "responsive design," "mobile adaptation," "mobile viewport," "viewport meta," "touch targets," "font size mobile," "AMP," or "Accelerated Mobile Pages." For viewport meta, use page-metadata.