How to install masonry
npx skills add https://github.com/kostja94/marketing-skills --skill masonryFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: masonry description: When the user wants to design, optimize, or audit masonry (Pinterest-style) layouts for content display. Also use when the user mentions "masonry layout," "masonry grid," "Pinterest layout," "waterfall layout," "brick layout," "varying height grid," "gallery layout," or "masonry SEO." For crawl and scroll UX, use site-crawlability. metadata: version: 1.1.1
Components: Masonry Layout
Guides masonry layout design for content with varying heights. Masonry stacks items in columns without distinct rows; items fill gaps like a brick wall. Best for image galleries, portfolios, and discovery-focused platforms.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
When to Use Masonry
| Use masonry when | Use grid when |
|---|---|
| Varying heights | Equal-height items |
| Image-heavy; varied aspect ratios | Products, templates (consistent) |
| Gallery, portfolio, showcase | Card grid |
| Discovery, browsing; visual-first | Structured browsing |
See grid for equal-height grid; card for card structure.
Masonry vs Grid vs Bento vs Carousel
| Layout | Structure | Best for |
|---|---|---|
| Grid | Equal rows and columns; uniform items | Products, templates, features |
| Masonry | Columns; items stack without rows; gaps filled | Pinterest, Behance; varied content |
| Bento | Intentional sections; predefined sizes | Homepage, dashboard; Apple-style |
| Carousel | Slides; one/few visible; swipe/click | Testimonials, logos, featured items; see carousel |
Masonry Structure
| Element | Purpose |
|---|---|
| Columns | 2–4 columns; fluid or fixed |
| Items | Varying heights; natural aspect ratio |
| Gap | Consistent horizontal and vertical spacing |
| Order | Top-to-bottom fill within columns |
Implementation
- CSS columns:
column-count; simple, no JS; but items flow top-to-bottom then next column - Masonry.js / libraries: True masonry (left-to-right fill); may need JS
- CSS Grid +
grid-auto-flow: dense: Approximate; no JS; see grid for dense grid
Note: Pure masonry can create accessibility challenges (screen reader order); ensure logical DOM order.
SEO Considerations
Masonry + infinite scroll = content not crawlable. Masonry galleries often use infinite scroll or lazy load; crawlers cannot emulate scroll or "Load more" clicks, so content beyond the initial view is not discoverable.
| If you use | Then |
|---|---|
| Infinite scroll | Provide paginated component pages with full URLs; implement pushState; see site-crawlability for search-friendly infinite scroll |
| Lazy load | Ensure content exists in HTML or is reachable via crawlable links |
| Pagination | Prefer for SEO-critical content; crawlers can follow next/prev links |
Reference: Google – Infinite scroll search-friendly recommendations
Best Practices
| Principle | Practice |
|---|---|
| Visual-first | Thumbnails; minimal text |
| Aspect ratio | Preserve original; avoid forced cropping |
| Lazy load | Many images; load on scroll |
| Performance | Masonry can be heavy; consider grid for simpler cases |
Use Cases
| Use case | Format | Page Skill |
|---|---|---|
| Showcase / Gallery | User work; varied sizes | showcase-page-generator |
| Portfolio | Projects; mixed media | — |
| Pinterest-style | Pins; discovery | — |
| Image-heavy blog | Blog with varied images | blog-page-generator |
Related Skills
- site-crawlability: Infinite scroll SEO; paginated component pages; search-friendly implementation
- grid: Equal-height grid; when masonry is overkill
- carousel: Carousel for slides/rotation; when masonry is overkill
- card: Card structure; masonry often uses cards
- showcase-page-generator: Gallery masonry
- image-optimization: Lazy load, aspect ratio, LCP
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.