How to install meta-description
npx skills add https://github.com/kostja94/marketing-skills --skill meta-descriptionFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: meta-description description: When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page description," "SEO description," "search snippet," "SERP description," "description tag," "snippet for search," "meta description length," "rewrite meta description," or "description not showing." For title tag, use title-tag. For hreflang, robots, viewport, use page-metadata. metadata: version: 1.4.0
SEO On-Page: Meta Description
Guides optimization of the meta description tag for search engines and SERP display.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- Meta description: CTA; unique value; target keyword; unique per page
Length by Language
Google truncates by pixel width (~920px desktop, ~680px mobile), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.
| Script / Language | Meta description (chars) | Notes |
|---|---|---|
| Latin (English, Spanish, French, etc.) | 150–160 | Desktop ~158; mobile ~120 |
| CJK (Chinese, Japanese, Korean) | 75–100 | Full-width chars; 70–80 conservative; 90–100 on some locales/fonts; use pixel checker when available |
| Cyrillic (Russian, etc.) | 140–155 | Slightly wider than Latin |
| Arabic, Hebrew | 70–90 | RTL; variable width |
Pixel tools: Use a pixel-accurate meta tag checker for CJK—font and locale affect display; character counts vary by source (65–80 to 90–120 in practice).
Multilingual: Use locale-specific limits; localize, don't just translate. See localization-strategy, translation.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords.
Identify:
- Page type: Homepage, landing, blog, product, etc.
- Primary keyword: Target search query
- Language / script: Apply length rule above
- CTA: Primary action (sign up, learn more, buy, etc.)
Best Practices
| Item | Guideline |
|---|---|
| Length | Per language (see table above); ~150 chars sweet spot for Latin; truncates beyond pixel limit |
| Unique | One per page; no duplicate descriptions |
| Intent | Answer "why should I click?"; match search intent |
| CTA | Include clear call-to-action when relevant |
| Keyword | Naturally include target keyword |
| Content | Include author, date, price where relevant |
| Impact | Does not affect ranking; well-written descriptions improve CTR 5–10% |
Output Format
- Recommended meta description (with character count for target language)
- Alternatives (if A/B testing)
GSC-Driven Optimization
For pages with low CTR despite good position, use google-search-console to identify opportunities. Optimize meta description for pages with CTR gap.
Related Skills
- google-search-console: CTR analysis, identify low-CTR pages for meta optimization
- title-tag: Title pairs with description in SERP
- localization-strategy, translation: Multilingual metadata; locale-specific length
- serp-features: SERP features; standard result appearance in context
- heading-structure: H1 should align with title; description summarizes content
- open-graph: og:description for social sharing (often mirrors or extends meta description)
- keyword-research: Keywords in content inform description
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.