How to install popup-generator
npx skills add https://github.com/kostja94/marketing-skills --skill popup-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: popup-generator description: When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization. metadata: version: 1.0.1
Components: Popup / Modal
Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for offers and audience.
Identify:
- Goal: Newsletter, discount, lead magnet, demo
- Trigger: Time delay, scroll %, exit intent, click
- Mobile: Critical; smaller screens = easier to interrupt
Best Practices
Timing and Context
- Avoid: Popup on page load; users hate it
- Prefer: After engagement (scroll 25-50%, time on page, exit intent)
- Personalize: Returning visitors, cart abandoners, discount users
- Value-first: Offer genuine value; act as "helpful teammate" not spam
Design
- Short copy: Clear headline, one benefit, single CTA
- Visual hierarchy: Guide attention to CTA; don't distract
- Easy exit: Clear X, visible "No Thanks"; friction-free exit increases trust and conversion
- Brand consistency: Build instant comfort
Mobile
- Size: Fit screen; thumb-friendly close
- Lightweight: Avoid heavy assets; affects LCP
- SEO: Google penalizes intrusive interstitials; avoid full-page takeover on mobile
Avoid
- Dark patterns (fake close, hidden options)
- Too early or too frequent
- Multiple popups in one session
- Blocking content without clear value
Triggers
| Trigger | Use |
|---|---|
| Time delay | 5-15s typical; after some engagement |
| Scroll % | 25-50% read; user invested |
| Exit intent | Mouse leaving viewport; last chance |
| Click | User-initiated; least intrusive |
Output Format
- Offer and copy
- Trigger (timing, scroll, exit intent)
- Design (size, CTA, exit)
- Mobile checklist
Related Skills
- signup-login-page-generator: Full account signup → dedicated page preferred; popup for lightweight capture
- landing-page-generator: Lead capture popups on landing pages; popup as alternative to full-page form
- newsletter-signup-generator: Popup often contains signup form
- cta-generator: Popup CTA design
- top-banner-generator: Alternative to popup; less intrusive for announcements
- sidebar-generator: Alternative for CTAs; in-content often converts better
- brand-visual-generator: Popup styling
Related skills
More from kostja94/marketing-skills and the wider catalog.
press-coverage-page-generator
When the user wants to create a press coverage page, "As Seen In" section, or media mentions aggregation. Also use when the user mentions "press coverage," "media mentions," "as seen in," "as featured in," "in the news," "press mentions," "media coverage page," or "trusted by publications." For pitching journalists and press releases, use public-relations.
pricing-page-generator
When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "enterprise pricing," "API pricing," "contact sales," "pricing in nav," "public pricing," "hide pricing," or "pricing objection handling." For pricing strategy, use pricing-strategy.
pricing-strategy
When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
privacy-page-generator
When the user wants to create, optimize, or structure Privacy Policy page. Also use when the user mentions "privacy policy," "privacy page," "data protection," "GDPR compliance," "privacy notice," "data privacy," "CCPA," "cookie policy," or "personal data." For legal overview page, use legal-page-generator.
product-hunt-launch
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.
product-launch
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.