How to install popup-generator
npx skills add https://github.com/kostja94/marketing-skills --skill popup-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: popup-generator description: When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization. metadata: version: 1.0.1
Components: Popup / Modal
Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for offers and audience.
Identify:
- Goal: Newsletter, discount, lead magnet, demo
- Trigger: Time delay, scroll %, exit intent, click
- Mobile: Critical; smaller screens = easier to interrupt
Best Practices
Timing and Context
- Avoid: Popup on page load; users hate it
- Prefer: After engagement (scroll 25-50%, time on page, exit intent)
- Personalize: Returning visitors, cart abandoners, discount users
- Value-first: Offer genuine value; act as "helpful teammate" not spam
Design
- Short copy: Clear headline, one benefit, single CTA
- Visual hierarchy: Guide attention to CTA; don't distract
- Easy exit: Clear X, visible "No Thanks"; friction-free exit increases trust and conversion
- Brand consistency: Build instant comfort
Mobile
- Size: Fit screen; thumb-friendly close
- Lightweight: Avoid heavy assets; affects LCP
- SEO: Google penalizes intrusive interstitials; avoid full-page takeover on mobile
Avoid
- Dark patterns (fake close, hidden options)
- Too early or too frequent
- Multiple popups in one session
- Blocking content without clear value
Triggers
| Trigger | Use |
|---|---|
| Time delay | 5-15s typical; after some engagement |
| Scroll % | 25-50% read; user invested |
| Exit intent | Mouse leaving viewport; last chance |
| Click | User-initiated; least intrusive |
Output Format
- Offer and copy
- Trigger (timing, scroll, exit intent)
- Design (size, CTA, exit)
- Mobile checklist
Related Skills
- signup-login-page-generator: Full account signup → dedicated page preferred; popup for lightweight capture
- landing-page-generator: Lead capture popups on landing pages; popup as alternative to full-page form
- newsletter-signup-generator: Popup often contains signup form
- cta-generator: Popup CTA design
- top-banner-generator: Alternative to popup; less intrusive for announcements
- sidebar-generator: Alternative for CTAs; in-content often converts better
- brand-visual-generator: Popup styling
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.