How to install tiktok-ads
npx skills add https://github.com/kostja94/marketing-skills --skill tiktok-adsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: tiktok-ads description: When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions. metadata: version: 1.0.1
Paid Ads: TikTok Ads
Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why TikTok
- Demographics: 18–34; Gen Z and younger millennials
- Creative velocity: Short-form; native feel; UGC-style performs well
- Cost: Often lower CPM than Meta for reach
- Engagement: High watch time; sound-on culture
Ad Formats
| Format | Use |
|---|---|
| In-Feed | Native video; 9–15s or longer; primary format |
| TopView | First impression; premium; awareness |
| Spark Ads | Boost organic posts; native; creator partnership |
| Collection | Product catalog; e-commerce |
Creative Best Practices
- Hook (0–3s): Pattern interrupt; question; bold statement
- Vertical: 9:16 for feed; native to platform
- Sound: Music and captions matter; many watch with sound
- UGC-style: Authentic; less polished often outperforms
- First 3 seconds: Determine if they watch
Targeting
| Type | Use |
|---|---|
| Interest | Broad; algorithm-driven |
| Demographics | Age; gender; location |
| Lookalike | Based on converters or engagers |
| Retargeting | Website visitors; video viewers |
Tracking
- TikTok Pixel + Events API: Server-side for better attribution
- UTM: Consistent parameters for cross-platform comparison
Budget & Bidding
- Minimum: Varies by objective
- Bidding: Start manual; switch to automated with conversion volume
- Creative volume: Plan for high refresh cadence; creative is main lever
Pre-Launch Checklist
- Pixel installed; Events API configured
- Vertical video creative (9:16)
- Hook in first 3 seconds
- Captions included
- Conversion events defined
Related Skills
- tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
- paid-ads-strategy: Channel selection; creative frameworks; budget allocation
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.