twitter-x-posts
kostja94/marketing-skills
Generate publish-ready X (Twitter) posts, threads, and optimized copy for maximum engagement.
What is twitter-x-posts?
This skill guides creation of X post copy, threads, and platform-optimized content. Use when users want to write tweets, build threads, or optimize content for X's algorithm and character limits.
- Generate character-counted posts within X limits (280 chars standard, 25,000 for Premium)
- Structure multi-post threads (3-5 connected posts) with hooks, value, and CTAs
- Optimize for X's algorithm signals: replies, bookmarks, media, and posting frequency
- Provide image specifications for design agents (1200×675 for single images, 800×800 for square)
- Apply content ratio guidance (70% value, 20% interaction, 10% promo) for consistent engagement
- Format link previews and Twitter Cards to boost CTR and engagement
How to install twitter-x-posts
npx skills add https://github.com/kostja94/marketing-skills --skill twitter-x-postsHow to use twitter-x-posts
- 1.Provide the core message or topic you want to post about
- 2.Specify post type: single post, thread, or promotional content
- 3.Indicate if you have Premium/Premium+ status (affects link and reach strategy)
- 4.Receive character-counted, publish-ready copy with thread structure if applicable
- 5.Optionally request image specs for design agents or link preview optimization
Use cases
- Create a 5-post thread explaining a technical concept with hooks and engagement questions
- Write promotional posts for product launches while respecting link penalties and Premium tier reach
- Generate question-based posts optimized for replies (60-80 characters) to drive conversation
- Develop content calendars respecting posting limits (5-8/day) to avoid algorithm penalties
- Optimize link placement in replies rather than main posts to maintain engagement scores
- Content creators and marketers building X presence
- Copy agents generating publish-ready social content
- Design agents needing image specifications for X posts
- Product teams promoting launches on X
- Influencers and thought leaders managing niche consistency
twitter-x-posts FAQ
71-100 characters for general posts; 120-130 for promotional; 60-80 for questions. Threads can extend impressions ~10x by using 3-5 connected posts of ~80 chars each.
External links reduce engagement ~50% for regular accounts (0% since 2025). Premium ($8) achieves ~0.25-0.3% engagement with links; Premium+ ($40) is safest. Place links in replies, not main posts.
5-8 posts/day is optimal. Posting >10/day reduces visibility of later posts ~80%. Early interaction in the first 30 minutes determines reach.
Images boost visibility ~2x; video 2-4x. Use 1200×675 (16:9) for single images. Video 8-30s preferred; high completion rates boost algorithm score 2-3x.
Threads structure 3-5 connected posts with a strong hook, value content, and CTA. Number as 1/5, 2/5, etc. Each post can stand alone but together extend impressions ~10x.
Full instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: twitter-x-posts description: When the user wants to create X (Twitter) post copy, threads, or optimize for X platform. Also use when the user mentions "X post," "X thread," "Twitter post," "Twitter thread," "tweet," "tweet copy," "thread," "X marketing," "X content," "post to X," "create X post," or "X post copy." For long-form source, use article-content. metadata: version: 1.1.1
Platforms: X (Twitter)
Guides X post copy creation and optimization. Use for generating publish-ready posts, threads, and content that performs on X. Suitable for copy agents, design agents (image specs), and video agents (video post specs).
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Output: Publish-Ready Copy
This skill enables agents to generate X post copy that can be published directly. Output includes character-counted text, thread structure, and platform-compliant formatting.
Character Limits
| Type | Limit | Notes |
|---|---|---|
| Standard post | 280 characters | Most users |
| Premium | 25,000 characters | X Premium subscribers |
| URL | Counts as 23 chars | t.co shortens all links |
| Emoji | ~2 chars each | Varies by emoji |
Optimal Lengths (Engagement)
| Use Case | Characters | Purpose |
|---|---|---|
| General | 71-100 | Sweet spot for engagement |
| Promotional | 120-130 | Product/offer posts |
| Question | 60-80 | Drive replies |
| Retweet-friendly | ~116 | Leaves room for "RT @user:" |
Thread Format
- Structure: 3-5 connected posts; number as 1/5, 2/5, etc.
- First post: Strong hook; no "thread" in first line
- Last post: CTA, summary, or question
- Each post: ~80 chars; can stand alone
Post Structure (Hook + Value + CTA)
| Part | Ratio | Guideline |
|---|---|---|
| Hook | 10% | First 1-2 lines; question, fact, or emotion; ~50 chars |
| Value | 70% | Practical info; use thread for depth |
| CTA | 20% | Call for reply, question, or action |
End with open question to drive replies. Thread structure can extend impressions ~10x.
Algorithm (Grok AI)
Signal Weights
| Signal | Impact |
|---|---|
| Replies | Highest (~54-75x likes); quality > quantity |
| Author replies | Active reply chains ~75x visibility |
| Bookmark | 2026 signal; saves boost recommendation |
| Media | Images/video ~2x; video 2-4x exposure |
| External links | Reduce score ~50%; prefer internal refs |
| Post limit | 5-8/day; >10/day reduces later visibility ~80% |
Content: Open questions, controversial views, stories; avoid "RT if agree" bait.
TweepCred
| Threshold | Effect |
|---|---|
| < 65 | Only last 3 posts enter For You |
| New accounts | Need +17 to appear in feed |
| Blue V | Auto 100 points |
Monitor account health; avoid spam, bulk ops, excessive links.
Distribution
Posts tested in small group first; early interaction (first 30 min) decides reach. Niche consistency helps SimClusters match.
Link Optimization
| Practice | Guideline |
|---|---|
| Penalty | External links ~-50%; Regular accounts: link posts 0% engagement since 2025 |
| Placement | Put link in reply, not main post |
| Ratio | Max 1 link per 5 posts |
| Premium | Premium+ safest for links (~0.25-0.3% engagement) |
| Preview | Title ≤70 chars, description ≤200 chars; 1200×628 image |
Premium Impact
| Tier | Reach | Link posts |
|---|---|---|
| Regular | <100/post | 0% engagement |
| Premium ($8) | ~600/post | ~0.25-0.3% |
| Premium+ ($40) | ~1550/post | Safest for links |
Premium ~10x reach vs Regular. If X is core channel, Premium helps.
Video
- Exposure: 2-4x vs text
- Length: 8-30s short video preferred
- VQV: High video completion boosts score 2-3x
Content Ratio
| Type | Share | Use |
|---|---|---|
| Value | 70% | Education, how-to, insights |
| Interaction | 20% | Polls, questions, AMA |
| Promo | 10% | Product, offers |
Twitter Cards + SEO
Cards (og:image, title, description) boost CTR ~64%, engagement ~26%. Use for Social SEO; X traffic can accelerate Google indexing. For programmatic SEO (template + data pages at scale), use programmatic-seo.
Image Specs (for Design Agents)
| Format | Dimensions | Use |
|---|---|---|
| Single image | 1200×675 (16:9) | Best visibility; no crop |
| Square | 800×800 | Single image |
| Profile | 400×400 | Avatar |
| Header | 1500×500 (3:1) | Banner |
| File | ~5MB; JPG/PNG | Over 5MB may compress |
Output Format
When generating X copy, provide:
- Post text with character count
- Hashtags (if used; 1-3 recommended)
- Thread structure (if thread)
- Image specs (if design agent needs dimensions)
Related Skills
- paid-ads-strategy: X (Twitter) Ads for paid promotion; tech audiences, timely content; see Platform Selection
- influencer-marketing: X is key influencer platform
- reddit-posts: Alternative community channel
- programmatic-seo: Programmatic SEO (template + data pages); X traffic can accelerate indexing
- open-graph, twitter-cards: OG and Twitter Card tags for X link previews
- visual-content: Cross-channel visual planning; X image specs in context
Related skills
More from kostja94/marketing-skills and the wider catalog.
url-slug-generator
When the user wants to create, optimize, or validate URL slugs for content pages. Also use when the user mentions "URL slug," "URL path," "blog URL," "article URL," "short URL," "clean slug," "permalink," "slug optimization," "URL structure," "SEO-friendly URL," "create URL slug," or "SEO slug." For site-wide URL policy, use url-structure.
url-structure
When the user wants to optimize URL structure, fix URL issues, or plan URL hierarchy. Also use when the user mentions "URL structure," "URL optimization," "slug," "clean URLs," "URL hierarchy," "URL path," "permalink structure," "URL best practices," "dynamic URLs," or "URL parameters." For per-page slug wording, use url-slug-generator. For canonical consolidation, use canonical-tag.
use-cases-page-generator
When the user wants to create, optimize, or audit use case pages. Also use when the user mentions "use cases," "use case page," "for [role]," "by persona," "by scenario," "by business goal," "ICP pages," or "audience-specific pages." For sitewide page planning, use website-structure.
video-marketing
Plan video marketing strategy, write scripts for short-form and long-form content, and optimize hooks for platform engagement.
video-optimization
When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Also use when the user mentions "video SEO," "video sitemap," "VideoObject," "video thumbnail," "video indexing," "video preview," "key moments," "Clip schema," or "embedded video optimization." For page template, use article-page-generator.
visual-content
Plan, create, and repurpose visual content across website, social, email, and other channels.