How to install twitter-x-posts
npx skills add https://github.com/kostja94/marketing-skills --skill twitter-x-postsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: twitter-x-posts description: When the user wants to create X (Twitter) post copy, threads, or optimize for X platform. Also use when the user mentions "X post," "X thread," "Twitter post," "Twitter thread," "tweet," "tweet copy," "thread," "X marketing," "X content," "post to X," "create X post," or "X post copy." For long-form source, use article-content. metadata: version: 1.1.1
Platforms: X (Twitter)
Guides X post copy creation and optimization. Use for generating publish-ready posts, threads, and content that performs on X. Suitable for copy agents, design agents (image specs), and video agents (video post specs).
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Output: Publish-Ready Copy
This skill enables agents to generate X post copy that can be published directly. Output includes character-counted text, thread structure, and platform-compliant formatting.
Character Limits
| Type | Limit | Notes |
|---|---|---|
| Standard post | 280 characters | Most users |
| Premium | 25,000 characters | X Premium subscribers |
| URL | Counts as 23 chars | t.co shortens all links |
| Emoji | ~2 chars each | Varies by emoji |
Optimal Lengths (Engagement)
| Use Case | Characters | Purpose |
|---|---|---|
| General | 71-100 | Sweet spot for engagement |
| Promotional | 120-130 | Product/offer posts |
| Question | 60-80 | Drive replies |
| Retweet-friendly | ~116 | Leaves room for "RT @user:" |
Thread Format
- Structure: 3-5 connected posts; number as 1/5, 2/5, etc.
- First post: Strong hook; no "thread" in first line
- Last post: CTA, summary, or question
- Each post: ~80 chars; can stand alone
Post Structure (Hook + Value + CTA)
| Part | Ratio | Guideline |
|---|---|---|
| Hook | 10% | First 1-2 lines; question, fact, or emotion; ~50 chars |
| Value | 70% | Practical info; use thread for depth |
| CTA | 20% | Call for reply, question, or action |
End with open question to drive replies. Thread structure can extend impressions ~10x.
Algorithm (Grok AI)
Signal Weights
| Signal | Impact |
|---|---|
| Replies | Highest (~54-75x likes); quality > quantity |
| Author replies | Active reply chains ~75x visibility |
| Bookmark | 2026 signal; saves boost recommendation |
| Media | Images/video ~2x; video 2-4x exposure |
| External links | Reduce score ~50%; prefer internal refs |
| Post limit | 5-8/day; >10/day reduces later visibility ~80% |
Content: Open questions, controversial views, stories; avoid "RT if agree" bait.
TweepCred
| Threshold | Effect |
|---|---|
| < 65 | Only last 3 posts enter For You |
| New accounts | Need +17 to appear in feed |
| Blue V | Auto 100 points |
Monitor account health; avoid spam, bulk ops, excessive links.
Distribution
Posts tested in small group first; early interaction (first 30 min) decides reach. Niche consistency helps SimClusters match.
Link Optimization
| Practice | Guideline |
|---|---|
| Penalty | External links ~-50%; Regular accounts: link posts 0% engagement since 2025 |
| Placement | Put link in reply, not main post |
| Ratio | Max 1 link per 5 posts |
| Premium | Premium+ safest for links (~0.25-0.3% engagement) |
| Preview | Title ≤70 chars, description ≤200 chars; 1200×628 image |
Premium Impact
| Tier | Reach | Link posts |
|---|---|---|
| Regular | <100/post | 0% engagement |
| Premium ($8) | ~600/post | ~0.25-0.3% |
| Premium+ ($40) | ~1550/post | Safest for links |
Premium ~10x reach vs Regular. If X is core channel, Premium helps.
Video
- Exposure: 2-4x vs text
- Length: 8-30s short video preferred
- VQV: High video completion boosts score 2-3x
Content Ratio
| Type | Share | Use |
|---|---|---|
| Value | 70% | Education, how-to, insights |
| Interaction | 20% | Polls, questions, AMA |
| Promo | 10% | Product, offers |
Twitter Cards + SEO
Cards (og:image, title, description) boost CTR ~64%, engagement ~26%. Use for Social SEO; X traffic can accelerate Google indexing. For programmatic SEO (template + data pages at scale), use programmatic-seo.
Image Specs (for Design Agents)
| Format | Dimensions | Use |
|---|---|---|
| Single image | 1200×675 (16:9) | Best visibility; no crop |
| Square | 800×800 | Single image |
| Profile | 400×400 | Avatar |
| Header | 1500×500 (3:1) | Banner |
| File | ~5MB; JPG/PNG | Over 5MB may compress |
Output Format
When generating X copy, provide:
- Post text with character count
- Hashtags (if used; 1-3 recommended)
- Thread structure (if thread)
- Image specs (if design agent needs dimensions)
Related Skills
- paid-ads-strategy: X (Twitter) Ads for paid promotion; tech audiences, timely content; see Platform Selection
- influencer-marketing: X is key influencer platform
- reddit-posts: Alternative community channel
- programmatic-seo: Programmatic SEO (template + data pages); X traffic can accelerate indexing
- open-graph, twitter-cards: OG and Twitter Card tags for X link previews
- visual-content: Cross-channel visual planning; X image specs in context
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.