How to install url-slug-generator
npx skills add https://github.com/kostja94/marketing-skills --skill url-slug-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: url-slug-generator description: When the user wants to create, optimize, or validate URL slugs for content pages. Also use when the user mentions "URL slug," "URL path," "blog URL," "article URL," "short URL," "clean slug," "permalink," "slug optimization," "URL structure," "SEO-friendly URL," "create URL slug," or "SEO slug." For site-wide URL policy, use url-structure. metadata: version: 1.0.1
Components: URL Slug
Guides creation of SEO-friendly URL slugs for blog posts, articles, and content pages. Research on 11.8M Google results shows shorter URLs tend to rank higher; position #1 URLs average 50–60 characters.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- URL slug: The path segment after the base (e.g.,
ai-people-searchin/blog/ai-people-search) - Applies to: Blog posts, articles, guides, category pages, product pages
Best Practices
Length
| Guideline | Target |
|---|---|
| Slug length | Under 60 characters total (including path prefix) |
| Word count | 3–5 words |
| Principle | Shorter = easier to read, share, remember; less truncation in SERPs; see serp-features |
Example: "The Complete Guide to AI Search Engine for Finding People" → ai-people-search (3 words) or ai-search-finding-people (4 words), not ai-search-engine-finding-people-speed-discovery-outreach (9 words, 51 chars).
Format
| Rule | Do | Avoid |
|---|---|---|
| Separators | Hyphens (-) | Underscores (_), spaces, periods |
| Case | Lowercase only | Mixed case (causes duplicate content) |
| Characters | Letters (a-z), numbers (0-9), hyphens | Special chars |
| Stop words | Remove when possible: the, a, and, or, to | Keep when needed: "how-to" |
Content
| Rule | Guideline |
|---|---|
| Primary keyword | Include near start; one focus per URL |
| Descriptive | Clear what page is about from slug alone |
| No keyword stuffing | One keyword mention is enough |
| No dates | Omit unless time-specific (news, annual roundups) |
Non-ASCII Characters
| Scenario | Rule |
|---|---|
| Accented letters | Convert to ASCII: é→e, ü→u, ñ→n, ç→c |
| Non-Latin scripts | Use UTF-8 percent-encoding if required; prefer ASCII for compatibility |
| Example | jalapeno not jalapeño; cafe not café |
Common Mistakes
- Copy-pasting full title: Summarize instead — long title → short slug
- Auto-generated IDs:
/post/12847— always customize - Tracking params in slug: UTM, session IDs — use query params separately
- Changing without redirect: Always 301 from old to new slug
Slug Generation Workflow
- Extract primary keyword from title or target keyword
- Summarize in 3–5 words (don't copy full title)
- Remove stop words (the, a, and, or) unless needed for readability
- Lowercase, hyphenate, validate length < 60 chars
- Check uniqueness — no duplicate slugs site-wide
Examples
| Title / Topic | ❌ Too long | ✅ Recommended |
|---|---|---|
| AI Search Engine for Finding People: Speed vs. Discovery | ai-search-engine-finding-people-speed-discovery-outreach | ai-people-search or ai-search-finding-people |
| The Ultimate SEO Checklist for 2025 | the-ultimate-seo-checklist-for-2025 | seo-checklist-2025 |
| How to Increase Website Traffic | how-to-increase-the-traffic-to-your-website | increase-website-traffic |
| Best Running Shoes for Marathon Training | best-running-shoes-for-marathon-training-in-2025 | best-running-shoes-2025 |
Output Format
When creating or auditing a slug:
-
Recommended slug (3–5 words)
-
Character count (slug only)
-
Primary keyword included
-
Alternatives if multiple valid options
-
Reference: Alignify URL optimization
Related Skills
- url-structure: URL hierarchy, site structure; references this skill for slug conventions
- canonical-tag: When changing slugs, set up 301 redirects
- article-page-generator: Article URL slugs
- blog-page-generator: Blog post URL slugs
- glossary-page-generator: Glossary term slugs
- products-page-generator: Product page slugs
- customer-stories-page-generator: Case study page slugs
- resources-page-generator: Resource page slugs
- features-page-generator: Per-feature page slugs
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.