visual-content
kostja94/marketing-skills
Plan, create, and repurpose visual content across websites, social media, email, and other channels.
What is visual-content?
Guides visual content planning and creation for images, infographics, and social post visuals across multiple channels. Use this when planning what images are needed, determining platform-specific dimensions, or adapting one visual for multiple formats and channels.
- Identify when images are needed by content type (articles, social posts, infographics, emails, landing pages)
- Provide platform-specific image dimensions and specs for X, LinkedIn, Pinterest, Instagram, Facebook, and YouTube
- Map visual repurposing workflows—convert one core visual into multiple crops and formats for different channels
- Plan visuals in content calendars for consistent, engagement-driven content
- Reference related skills for web optimization, platform posting, and brand consistency
How to install visual-content
npx skills add https://github.com/kostja94/marketing-skills --skill visual-contentHow to use visual-content
- 1.Identify the content type and channels where the visual will appear (website, social, email, etc.)
- 2.Note which platforms will use the visual and check the platform specs table for dimensions and aspect ratios
- 3.Design the visual at the largest needed size, then export platform-specific crops
- 4.Plan repurposing in your content calendar—map one core visual to multiple formats and channels
- 5.Use consistent branding (logo, colors, fonts) across all adapted versions
Use cases
- Planning a content calendar with visual assets for a multi-channel campaign
- Determining correct image dimensions for a LinkedIn post, Instagram story, or Pinterest Pin
- Repurposing a blog infographic into cropped sections for social media carousel posts
- Creating a product screenshot for use across website hero, email header, and social posts
- Designing quote graphics or case study visuals for consistent distribution across channels
- Content marketers planning multi-channel campaigns
- Social media managers coordinating visuals across platforms
- Marketing teams building content calendars with visual-first planning
- Product and design teams creating repurposable visual assets
visual-content FAQ
Instagram feed posts are 1080×1350 (4:5 aspect ratio), which outperforms square on mobile. LinkedIn posts are 1200×627 or 1200×1200, with vertical preferred on mobile. Both work well at 1080px width as a baseline.
Design at the largest needed size, then export platform-specific crops. For example, a full infographic becomes a blog hero, cropped sections become LinkedIn carousel slides, and a single stat becomes an X or Instagram post.
Keep text minimal—many platforms deprecate text-heavy images. Focus on strong visuals with a logo in the corner and consistent branding.
Yes, especially for LinkedIn, Pinterest, and X. Alt text improves accessibility and, on Pinterest, boosts SEO. Aim for descriptive, concise alt text.
This skill covers planning and specs for when and where images are needed. Image-optimization handles technical implementation—alt text best practices, WebP format, responsive sizing, and web performance.
Full instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: visual-content description: When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts. metadata: version: 1.0.1
Content: Visual Content
Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- When to use images: By content type and format
- Specs by context: Website vs social vs email
- Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
- Repurposing: One visual → multiple formats and channels
- Visual-first planning: Content calendar with image planning
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Context: Article, social post, infographic, email, landing page
- Channels: Which platforms will use this visual
- Repurposing: Will this visual be adapted for other formats?
1. When to Use Images
| Content Type | Visual Need | Notes |
|---|---|---|
| Article / Blog | Hero image, in-article images, screenshots | See image-optimization for web (alt, WebP, LCP) |
| Social post | Single image, carousel, or link preview | Platform-specific specs below |
| Infographic | Primary format; data visualization | Repurpose to social (cropped), blog (full) |
| Case study | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog |
| Product update | Screenshot, feature graphic | Changelog, email, social |
| Header image, inline graphics | Keep lightweight; many clients block images | |
| Landing page | Hero, trust badges, screenshots | See hero-generator, image-optimization |
2. Website vs Social vs Email
| Context | Priority | Skill |
|---|---|---|
| Website | Alt text, WebP, LCP, responsive, lazy loading | image-optimization |
| Social posts | Platform dimensions, aspect ratio, file size | Platform skills (X, LinkedIn, Pinterest, etc.) |
| OG / Twitter Cards | 1200×630, 1200×675 for link previews | open-graph, twitter-cards |
| Inline-friendly; avoid heavy images; alt for blocked | email-marketing |
3. Platform Image Specs (Social)
| Platform | Post Image | Stories / Reels | Profile | Notes |
|---|---|---|---|---|
| X (Twitter) | 1200×675 (16:9), 800×800 | — | 400×400 | See twitter-x-posts |
| 1200×627, 1200×1200; carousel up to 20 | — | 400×400 | See linkedin-posts; vertical preferred on mobile | |
| 1000×1500 (2:3) | — | 165×165 | Alt text ~25% more impressions; see pinterest-posts | |
| 1080×1350 (4:5), 1080×1080 | 1080×1920 (9:16) | 320×320 | 4:5 outperforms square on feed | |
| 1200×630, 1080×1080 | 1080×1920 | 320×320 | ||
| YouTube | Thumbnail 1280×720 | — | 800×800 |
General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
4. Visual Repurposing
Principle: One core visual → multiple crops/formats → multiple channels.
| Core Visual | Adaptations | Channels |
|---|---|---|
| Infographic | Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) | Blog, LinkedIn, Instagram, X |
| Case study graphic | Hero (blog), single slide (LinkedIn), story (Instagram) | Blog, LinkedIn, Instagram |
| Product screenshot | Hero (landing), post (X, LinkedIn), email header | Website, social, email |
| Quote graphic | Square (X, LinkedIn), 4:5 (Instagram) | X, LinkedIn, Instagram |
Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).
5. Visual-First Content Planning
- Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
- Batch by theme: Create visuals for a topic cluster or campaign together for consistency
- Repurposing column: In calendar, note which core piece becomes which visual format for which channel
- Asset library: Organize by campaign/theme; tag for reuse
6. Format-Specific Notes
Infographics
- Dimensions: 800–1200px width; height varies by content
- Export: PNG for web; PDF for download
- Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram
Social Post Images
- Text overlay: Keep minimal; many platforms deprecate text-heavy images
- Branding: Logo in corner; consistent with brand-visual-generator
- Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices
Article / Blog Images
- Hero: Often LCP candidate; optimize per image-optimization
- In-article: Support narrative; alt text, captions per image-optimization
- Screenshots: Annotate when helpful; keep file size low
Output Format
- Visual plan (what images for what content)
- Specs by context (platform dimensions, format)
- Repurposing map (one visual → multiple outputs)
- References to platform skills and image-optimization
Related Skills
Content & Strategy
- content-marketing: Content types, formats, repurposing; visual content is part of content mix
- content-strategy: SEO topic clusters; article visuals
- copywriting: Copy pairs with visuals; headlines for image posts
Platform (Image Specs)
- twitter-x-posts: X post image specs
- linkedin-posts: LinkedIn image specs
- pinterest-posts: Pinterest Pin dimensions, alt text
- reddit-posts: Reddit image post context
Website & SEO
- image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
- open-graph, twitter-cards: Link preview images
- hero-generator: Hero section visuals
Other
- brand-visual-generator: Typography, colors, imagery tone; visual consistency
- video-marketing: Video thumbnails; video as visual format
- video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization
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