visual-content
kostja94/marketing-skills
Plan, create, and repurpose visual content across website, social, email, and other channels.
What is visual-content?
Guides visual content planning and creation for images, infographics, and social post visuals across multiple channels. Use when planning visuals for articles, social posts, infographics, emails, or landing pages, or when repurposing one visual across multiple formats and platforms.
- Identify visual needs by content type (article, social post, infographic, email, landing page)
- Provide platform-specific image dimensions and specs (X, LinkedIn, Pinterest, Instagram, Facebook, YouTube)
- Map repurposing workflows: design once, adapt for multiple channels and formats
- Plan visuals in content calendars for consistent, engagement-driven content
- Reference brand consistency via project context (Visual Identity section)
- Connect to related skills for web optimization, platform posting, and brand guidelines
How to install visual-content
npx skills add https://github.com/kostja94/marketing-skills --skill visual-contentHow to use visual-content
- 1.Identify your content type and target channels (website, social, email, etc.)
- 2.Check project context (.claude or .cursor) for brand Visual Identity guidelines if available
- 3.Review platform-specific image specs from the skill (dimensions, aspect ratios, file sizes)
- 4.Design or source your core visual at the largest needed size
- 5.Create platform-specific crops and exports using the repurposing map
- 6.Add alt text and metadata appropriate to each channel
- 7.Organize assets in a library tagged by campaign or theme for reuse
Use cases
- Plan a content calendar with visual assets for a multi-channel campaign
- Create an infographic and adapt it into LinkedIn carousel slides, Instagram posts, and blog hero image
- Design social post images with correct dimensions for X, LinkedIn, and Instagram
- Repurpose a case study graphic into blog hero, LinkedIn post, and email header
- Determine alt text and file format requirements for website vs. social vs. email visuals
- Content marketers planning multi-channel campaigns
- Social media managers creating platform-specific visuals
- Blog and website editors sourcing and optimizing images
- Marketing teams coordinating visual assets across channels
- Designers needing platform specs and repurposing guidance
visual-content FAQ
Use 1200×675 (16:9) for X; 1200×627 or 1200×1200 for LinkedIn; 1000×1500 (2:3) for Pinterest; 1080×1350 (4:5) for Instagram feed. Vertical formats (4:5, 9:16) outperform square on mobile-first feeds. Keep critical elements in the safe center to avoid platform cropping.
Design at the largest needed size, then export platform-specific crops. For example, an infographic can become a full blog image, cropped sections for Instagram, and a square version for X. Use a repurposing map in your content calendar to track which core visual becomes which format for which channel.
Yes, especially for LinkedIn, Pinterest, and X. Alt text improves accessibility and, on Pinterest, boosts SEO. Keep alt text concise and descriptive. See the image-optimization skill for alt text best practices.
Website images prioritize alt text, WebP format, responsive sizing, and LCP optimization (see image-optimization skill). Social images focus on platform-specific dimensions, aspect ratios, and file size limits. Email images should be lightweight and inline-friendly, as many clients block images.
Check your project context file (.claude/project-context.md or .cursor/project-context.md), Section 12 (Visual Identity), for brand colors, typography, imagery tone, and logo placement. Also reference the brand-visual-generator skill for consistent branding across visuals.
Full instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: visual-content description: When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts. metadata: version: 1.0.1
Content: Visual Content
Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- When to use images: By content type and format
- Specs by context: Website vs social vs email
- Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
- Repurposing: One visual → multiple formats and channels
- Visual-first planning: Content calendar with image planning
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Section 12 (Visual Identity) for brand consistency.
Identify:
- Context: Article, social post, infographic, email, landing page
- Channels: Which platforms will use this visual
- Repurposing: Will this visual be adapted for other formats?
1. When to Use Images
| Content Type | Visual Need | Notes |
|---|---|---|
| Article / Blog | Hero image, in-article images, screenshots | See image-optimization for web (alt, WebP, LCP) |
| Social post | Single image, carousel, or link preview | Platform-specific specs below |
| Infographic | Primary format; data visualization | Repurpose to social (cropped), blog (full) |
| Case study | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog |
| Product update | Screenshot, feature graphic | Changelog, email, social |
| Header image, inline graphics | Keep lightweight; many clients block images | |
| Landing page | Hero, trust badges, screenshots | See hero-generator, image-optimization |
2. Website vs Social vs Email
| Context | Priority | Skill |
|---|---|---|
| Website | Alt text, WebP, LCP, responsive, lazy loading | image-optimization |
| Social posts | Platform dimensions, aspect ratio, file size | Platform skills (X, LinkedIn, Pinterest, etc.) |
| OG / Twitter Cards | 1200×630, 1200×675 for link previews | open-graph, twitter-cards |
| Inline-friendly; avoid heavy images; alt for blocked | email-marketing |
3. Platform Image Specs (Social)
| Platform | Post Image | Stories / Reels | Profile | Notes |
|---|---|---|---|---|
| X (Twitter) | 1200×675 (16:9), 800×800 | — | 400×400 | See twitter-x-posts |
| 1200×627, 1200×1200; carousel up to 20 | — | 400×400 | See linkedin-posts; vertical preferred on mobile | |
| 1000×1500 (2:3) | — | 165×165 | Alt text ~25% more impressions; see pinterest-posts | |
| 1080×1350 (4:5), 1080×1080 | 1080×1920 (9:16) | 320×320 | 4:5 outperforms square on feed | |
| 1200×630, 1080×1080 | 1080×1920 | 320×320 | ||
| YouTube | Thumbnail 1280×720 | — | 800×800 |
General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
4. Visual Repurposing
Principle: One core visual → multiple crops/formats → multiple channels.
| Core Visual | Adaptations | Channels |
|---|---|---|
| Infographic | Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) | Blog, LinkedIn, Instagram, X |
| Case study graphic | Hero (blog), single slide (LinkedIn), story (Instagram) | Blog, LinkedIn, Instagram |
| Product screenshot | Hero (landing), post (X, LinkedIn), email header | Website, social, email |
| Quote graphic | Square (X, LinkedIn), 4:5 (Instagram) | X, LinkedIn, Instagram |
Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).
5. Visual-First Content Planning
- Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
- Batch by theme: Create visuals for a topic cluster or campaign together for consistency
- Repurposing column: In calendar, note which core piece becomes which visual format for which channel
- Asset library: Organize by campaign/theme; tag for reuse
6. Format-Specific Notes
Infographics
- Dimensions: 800–1200px width; height varies by content
- Export: PNG for web; PDF for download
- Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram
Social Post Images
- Text overlay: Keep minimal; many platforms deprecate text-heavy images
- Branding: Logo in corner; consistent with brand-visual-generator
- Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices
Article / Blog Images
- Hero: Often LCP candidate; optimize per image-optimization
- In-article: Support narrative; alt text, captions per image-optimization
- Screenshots: Annotate when helpful; keep file size low
Output Format
- Visual plan (what images for what content)
- Specs by context (platform dimensions, format)
- Repurposing map (one visual → multiple outputs)
- References to platform skills and image-optimization
Related Skills
Content & Strategy
- content-marketing: Content types, formats, repurposing; visual content is part of content mix
- content-strategy: SEO topic clusters; article visuals
- copywriting: Copy pairs with visuals; headlines for image posts
Platform (Image Specs)
- twitter-x-posts: X post image specs
- linkedin-posts: LinkedIn image specs
- pinterest-posts: Pinterest Pin dimensions, alt text
- reddit-posts: Reddit image post context
Website & SEO
- image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
- open-graph, twitter-cards: Link preview images
- hero-generator: Hero section visuals
Other
- brand-visual-generator: Typography, colors, imagery tone; visual consistency
- video-marketing: Video thumbnails; video as visual format
- video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization
Related skills
More from kostja94/marketing-skills and the wider catalog.
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youtube-seo
Optimize YouTube videos for search discovery with SEO-focused titles, descriptions, tags, and thumbnails.
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