brainstorm-experiments-new
phuryn/pm-skills
Design lean startup experiments and XYZ hypotheses to validate new product ideas with minimal effort.
What is brainstorm-experiments-new?
This skill helps you validate new product concepts using lean startup methodology. It creates testable XYZ hypotheses ("At least X% of Y will do Z") and suggests low-effort pretotype experiments like landing pages, explainer videos, and pre-orders to measure real market demand rather than opinions.
- Generate XYZ hypotheses in the form 'At least X% of Y will do Z'
- Suggest 2-3 pretotype experiments tailored to your product concept
- Design experiments using landing pages, explainer videos, email campaigns, pre-orders, or manual MVPs
- Specify hypothesis, method, metric, and success threshold for each experiment
- Apply lean startup principles: skin-in-the-game testing and your own data collection
How to install brainstorm-experiments-new
npx skills add https://github.com/phuryn/pm-skills --skill brainstorm-experiments-newHow to use brainstorm-experiments-new
- 1.Provide your new product concept or idea as input
- 2.Share any supporting files (market research, mockups) if available
- 3.Review the generated XYZ hypothesis and confirm it matches your target market
- 4.Choose 2-3 suggested pretotype experiments to run
- 5.Define success thresholds and metrics for each experiment
- 6.Execute experiments and collect your own data (YODA principle)
- 7.Iterate based on results
Use cases
- Validating a new product idea before building
- Testing market demand through low-cost pretotypes
- Designing pre-order or waitlist campaigns to measure willingness to pay
- Creating explainer videos and landing pages with measurable engagement metrics
- Running manual/concierge MVP experiments to test core value proposition
- Product managers launching new products
- Startup founders validating ideas
- Entrepreneurs testing market demand
- Innovation teams exploring new concepts
brainstorm-experiments-new FAQ
An XYZ hypothesis follows the format 'At least X% of Y will do Z' where X is the percentage of target market expected to engage, Y is the specific target market segment, and Z is how they will engage with the product.
A pretotype is a low-effort experiment to test if you're building the right product before investing in a full MVP. It measures real behavior and willingness to pay rather than just collecting opinions.
Real commitment (time, money, or reputation) reveals true demand better than stated interest. Pre-orders or waitlists with friction are more reliable signals than free sign-ups.
No. The skill emphasizes YODA (Your Own Data) — collect data through your own experiments rather than relying on Others' Data like market reports or analogies to similar products.
Start with the lowest-effort experiment that tests your riskiest assumption. Landing pages and explainer videos are quick; pre-orders and manual MVPs take more effort but provide stronger validation.
Full instructions (SKILL.md)
Source of truth, from phuryn/pm-skills.
name: brainstorm-experiments-new description: "Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand."
Design Lean Startup Experiments (New Product)
Create XYZ hypotheses and design pretotype experiments to validate a new product concept with minimal effort.
Context
You are helping validate a new product concept: $ARGUMENTS using lean startup methodology.
If the user provides files (market research, landing page mockups), read them first.
Instructions
-
Create an XYZ Hypothesis in the form: "At least X% of Y will do Z"
- X%: The percentage of the target market expected to engage
- Y: The specific target market (e.g., "mid-size luxury sedan buyers")
- Z: How they will engage with the product
-
Suggest 2-3 pretotype experiments to test the hypothesis with minimal effort. Consider:
- Landing Page: Test interest by measuring sign-ups or clicks
- Explainer Video: Test understanding and appeal through engagement metrics
- Email Campaign: Test demand through response and click-through rates
- Pre-Order / Waitlist: Test willingness to pay through skin-in-the-game commitment
- Concierge / Manual MVP: Deliver the service manually to test value
-
Key principles (Alberto Savoia, The Right It):
- Skin-in-the-Game: Test willingness to pay — not just interest. Real commitment (time, money, reputation) is the only reliable signal.
- Your Own Data (YODA): Collect your own data through experiments rather than relying on Others' Data (ODP) like market reports or analogies. "The market for your idea does not care about the market for someone else's idea."
- Measure actual behavior, not users' opinions
-
For each experiment, specify the hypothesis being tested, the method, the metric, and the success threshold.
Think step by step. Save as markdown if substantial.
Further Reading
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