competitor-analysis
phuryn/pm-skills
Analyze competitors, map competitive landscape, and identify differentiation opportunities.
What is competitor-analysis?
Conduct comprehensive competitive analysis to understand market positioning, identify 5 direct competitors, and uncover strategic differentiation opportunities. Use when preparing competitive briefs, researching market landscape, or developing competitive positioning strategy.
- Identifies 5 primary direct competitors in your market
- Analyzes competitor strengths, weaknesses, and market positioning
- Maps competitive landscape and market dynamics
- Assesses pricing models, go-to-market strategies, and business models
- Identifies unmet customer needs and differentiation gaps
- Synthesizes competitive threats and strategic opportunities
How to install competitor-analysis
npx skills add https://github.com/phuryn/pm-skills --skill competitor-analysisHow to use competitor-analysis
- 1.Provide the product or service you want analyzed (e.g., 'AI-powered project management tool')
- 2.Optionally specify the market segment or industry focus
- 3.The skill will conduct web research to identify direct competitors
- 4.Review the competitive analysis output covering market overview, competitor profiles, strengths/weaknesses, and differentiation opportunities
- 5.Use insights to inform positioning, feature prioritization, and go-to-market strategy
Use cases
- Preparing a competitive brief or market analysis for stakeholders
- Developing differentiation strategy for a new product launch
- Identifying market gaps and underserved customer segments
- Evaluating competitive threats and monitoring market entrants
- Informing pricing and positioning decisions for your offering
- Product managers
- Strategic planners
- Competitive intelligence analysts
- Business development professionals
- Founders and executives
competitor-analysis FAQ
The skill identifies and analyzes 5 primary direct competitors in your market, plus notes adjacent or indirect competitors.
The skill conducts web research on competitor websites, pricing pages, customer reviews, product launches, and funding announcements to build competitive intelligence.
Yes. If you provide market research, competitor data, pricing sheets, feature comparisons, or customer feedback, the skill will analyze and synthesize that directly.
A comprehensive report including market overview, competitive set summary, individual competitor profiles with strengths/weaknesses, business models, and strategic differentiation recommendations.
This skill focuses specifically on direct competitor analysis and competitive positioning, identifying gaps and opportunities relative to named competitors rather than broad market trends.
Full instructions (SKILL.md)
Source of truth, from phuryn/pm-skills.
name: competitor-analysis description: "Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities."
Competitor Analysis
Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.
Instructions
You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.
Input
Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).
Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.
Analysis Steps (Think Step by Step)
- Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS
- Competitor Identification: Use web search to identify 5 primary direct competitors
- Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy
- Strengths & Weaknesses: Assess competitor capabilities, limitations, and market positioning
- Differentiation Mapping: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
- Strategic Synthesis: Develop insights about competitive dynamics and future threats
Output Structure
Market Overview & Definition
- Market size and growth trends
- Primary customer segments and use cases
- Key success factors in this market
- Market dynamics and competitive intensity
Competitive Set Summary
- 5 primary direct competitors identified
- Market positions: leaders, challengers, niche players
- Estimated market share or positioning
- Notable adjacent or indirect competitors
For each of the 5 competitors:
Competitor Profile
- Company name, founding date, funding/status
- Primary market focus and customer segments served
- Estimated market share or customer base size
- Market positioning and go-to-market strategy
Core Product Strengths
- Key features and capabilities
- Unique competitive advantages
- Customer value proposition
- Technology differentiation or moats
- Customer satisfaction and retention signals
Product Weaknesses & Gaps
- Missing features or use cases
- Known limitations or pain points for customers
- Technical or operational weaknesses
- Market positioning gaps
- Customer dissatisfaction areas
Business Model & Pricing
- Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.)
- Price point(s) in market
- Go-to-market channels and sales motion
- Revenue model and growth stage
Competitive Threats & Advantages
- How this competitor threatens $ARGUMENTS
- Existing customer base and switching costs
- Strategic partnerships or ecosystems
- Recent product updates or strategic moves
Differentiation Opportunities for $ARGUMENTS
- Unmet customer needs across competitive set
- Feature/pricing/UX opportunities to stand out
- Target segments underserved by competitors
- Jobs-to-be-done not effectively solved by competitors
- Channel or go-to-market approaches not yet deployed
- Potential partnerships or integrations competitors lack
Competitive Positioning Recommendation
- Recommended competitive positioning for $ARGUMENTS
- Key differentiators to emphasize
- Segments or use cases to target or avoid
- Competitive threats to monitor
- 12-18 month competitive risks and opportunities
Best Practices
- Research current competitor websites, pricing pages, and customer reviews
- Use web search to identify product launches, funding, executive moves
- Distinguish between direct competitors and adjacent alternatives
- Validate competitive insights across multiple sources
- Identify both obvious and subtle differentiation opportunities
- Consider customer pain points not yet addressed in market
- Look for emerging competitors or new market entrants
- Flag competitors gaining traction or gaining market share
- Consider long-term competitive dynamics and market shifts
Further Reading
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