gtm-strategy
phuryn/pm-skills
Create a comprehensive go-to-market strategy with channels, messaging, metrics, and launch timeline.
What is gtm-strategy?
This skill helps you build a complete GTM strategy for product launches by defining target markets, selecting optimal marketing channels, crafting resonant messaging, and establishing success metrics. Use it when planning a product launch, creating a GTM plan from scratch, or entering a new market.
- Evaluate and recommend marketing channels (digital, content, sales, community, product-led) based on target audience fit
- Develop audience-specific messaging including value proposition, differentiators, and pain point mapping
- Define measurable KPIs across awareness, engagement, conversion, revenue, and market metrics
- Create phased launch timelines with pre-launch, launch day, and post-launch activities
- Establish 90-day execution roadmap with risk mitigation strategies
- Identify success criteria and go/no-go decision points
How to install gtm-strategy
npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy- Product description and key features
- Target market segment details
- Market research or customer validation data (interviews, surveys, or competitive analysis)
How to use gtm-strategy
- 1.Gather research data including product features, target market details, and competitive landscape information
- 2.Define which marketing channels best reach your target audience (digital, content, sales, community, product-led)
- 3.Develop core messaging including value proposition, differentiators, and pain point solutions
- 4.Establish measurable KPIs across awareness, engagement, conversion, revenue, and market metrics
- 5.Create a phased launch plan with pre-launch preparation, launch activities, and post-launch momentum tactics
Use cases
- Planning a product launch with defined target segments and competitive landscape
- Creating a GTM plan from scratch when entering a new market
- Developing product-to-market fit strategy with customer validation data
- Preparing a product go-live roadmap with phased channel activation
- Optimizing messaging and channel selection based on market research
- Product managers planning launches
- Go-to-market strategists
- Startup founders defining launch strategy
- Product leaders entering new markets
- Teams preparing product-to-market fit validation
gtm-strategy FAQ
Start with product description, target market segment details, and any available market research or customer interviews. You can validate assumptions through customer interviews before full launch.
Focus on a few channels excellently rather than many channels poorly. Start with your most confident customer segment and the channels that best reach them.
Establish baseline metrics before launch across awareness (impressions, reach), engagement (CTR, time on site), conversion (signups, trials), revenue (MRR, CAC), and market metrics (market share, penetration).
Establish measurement and optimization cadence as part of your launch plan. Define success criteria and go/no-go decision points before launch day.
Yes. Plan for feedback loops and optimization as part of your post-launch activities. The skill helps you establish the framework for ongoing measurement and iteration.
Full instructions (SKILL.md)
Source of truth, from phuryn/pm-skills.
name: gtm-strategy description: "Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market."
GTM Strategy
Overview
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
When to Use
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
- Preparing a product go-live roadmap
How It Works
Step 1: Gather Research Data
The system will help you load and analyze early research about your product and target market. Provide:
- Product description and key features
- Target market segment details
- Market research or validation data
- Competitive landscape information
- Any available customer interviews or survey data
Step 2: Define Marketing Channels
Evaluate which channels best reach your target audience:
- Digital marketing channels (paid search, social media, display)
- Content and inbound channels (blog, SEO, thought leadership)
- Sales and outbound channels (direct outreach, partnerships)
- Community and grassroots channels
- Product-led and viral channels
Step 3: Develop Messaging
Create audience-specific messaging that resonates:
- Core value proposition for target segment
- Key differentiators and competitive advantages
- Pain point validation and solution mapping
- Proof points and social proof strategies
- Channel-specific messaging variations
Step 4: Define Success Metrics
Establish measurable KPIs to track launch success:
- Awareness metrics (impressions, reach, brand recall)
- Engagement metrics (CTR, cost per engagement, time on site)
- Conversion metrics (signups, demos requested, trials started)
- Revenue metrics (MRR, customer acquisition cost, lifetime value)
- Market metrics (market share, segment penetration)
Step 5: Create Launch Plan
Build a phased launch timeline:
- Pre-launch preparation (messaging, channels, timeline)
- Launch day activities and announcements
- Post-launch momentum (content, partnerships, communities)
- Measurement and optimization cadence
- Success criteria and go/no-go decision points
Input Format
Use $ARGUMENTS to pass:
- Product name and description
- Target market segment
- Research data or file path
- Launch timeline and constraints
- Budget or resource limitations
Output
A structured GTM strategy document including:
- Recommended marketing channels with justification
- Channel-specific messaging and positioning
- Launch timeline with key milestones
- KPI targets and measurement framework
- Risk mitigation strategies
- 90-day execution roadmap
Framework
This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.
Tips
- Start with your most confident customer segment
- Validate assumptions through customer interviews before full launch
- Focus on a few channels excellently rather than many channels poorly
- Establish baseline metrics before launch to measure impact
- Plan for feedback loops and optimization
Further Reading
- 5 GTM Principles You Should Know as a PM
- OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World
- Product-Led Growth 101, Part 1/2
- How to Design a Value Proposition Customers Can't Resist?
- How to Achieve Product-Market Fit? Part I: Market and Value Proposition
Related skills
More from phuryn/pm-skills and the wider catalog.
ideal-customer-profile
Synthesize customer research into a detailed Ideal Customer Profile with demographics, behaviors, JTBD, and pain points.
identify-assumptions-existing
Surface risky assumptions across Value, Usability, Viability, and Feasibility for existing product features.
identify-assumptions-new
Identify risky assumptions across 8 categories for new product ideas—Value, Usability, Viability, Feasibility, Ethics, Go-to-Market, Strategy, and Team.
interview-script
Generate structured customer interview scripts with JTBD questions following The Mom Test principles.
job-stories
Create job stories in 'When/I want/so I can' format with detailed acceptance criteria focused on user situations and outcomes.
lean-canvas
Generate a Lean Canvas to test startup hypotheses across problem, solution, UVP, unfair advantage, channels, segments, and revenue.