product-strategy

phuryn/pm-skills

Create a comprehensive product strategy using the 9-section Product Strategy Canvas.

What is product-strategy?

This skill guides you through building a complete product strategy covering vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use it when defining product direction, creating a strategic plan, or competing in a new market.

Define vision and aspirational impact for the product
Identify 2-3 target market segments with Jobs to Be Done analysis
Establish cost positioning relative to competitors
Develop value propositions for each segment (what before/how/what after)
List explicit trade-offs and out-of-scope features or markets
Set North Star Metric and quarterly One Metric That Matters (OMTM)

How to install product-strategy

npx skills add https://github.com/phuryn/pm-skills --skill product-strategy

Claude Code

Cursor

Windsurf

Cline

How to use product-strategy

1.Gather product description, current positioning, and market context
2.Document competitor landscape and customer insights
3.List company resources, constraints, and business priorities
4.Work through each of the 9 canvas sections in order: Vision, Market Segments, Relative Costs, Value Proposition, Trade-offs, Key Metrics, Growth, Capabilities, and Defensibility
5.Validate that all 9 elements fit together logically and reinforce each other
6.Identify critical hypotheses that must be true for the strategy to succeed
7.Design low-effort experiments to test key assumptions

Use cases

Good for

Building a product strategy for a new product launch or market entry
Creating a strategic plan to reposition an existing product
Defining product direction when facing competitive pressure
Aligning a product team around a coherent strategy
Validating strategy coherence and identifying critical hypotheses to test

Who it's for

Product managers and product leaders
Startup founders and entrepreneurs
Strategy consultants and business strategists
Product teams needing alignment on direction

product-strategy FAQ

What is the Product Strategy Canvas?

A 9-section framework that covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. It ensures all strategic elements align and reinforce each other.

When should I use this skill?

Use it when building a new product strategy, creating a strategic plan, defining product direction, or validating that your strategy is coherent and competitive.

How do I identify the right market segments?

Define segments by people's problems and Jobs to Be Done (JTBD), not demographics. Identify 2-3 target segments, understand their desired outcomes and constraints, and prioritize which segment to address first.

What is the difference between North Star Metric and OMTM?

The North Star Metric is the single metric that drives overall business success long-term. OMTM (One Metric That Matters) is the one metric you optimize for this quarter to move the North Star.

How do I ensure my strategy is defensible?

Identify barriers to competition such as network effects, switching costs, intellectual property, or unique capabilities that competitors cannot easily replicate.

Full instructions (SKILL.md)

Source of truth, from phuryn/pm-skills.

name: product-strategy description: "Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction."

Product Strategy Canvas

Metadata

Name: product-strategy
Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
Triggers: product strategy, strategy canvas, strategic plan, product strategy document