PluginBench
Skill
Pass
Audit score 90

content-writer

shubhamsaboo/awesome-llm-apps

Write compelling marketing copy for landing pages, emails, and social media with proven copywriting principles.

What is content-writer?

A content writing skill that generates marketing copy following conversational, benefit-driven principles. Use it when creating promotional content, sales copy, or brand messaging that needs to convert.

  • Writes marketing copy in conversational but professional voice
  • Leads with biggest benefit and uses specific numbers over vague claims
  • Structures content with clear calls-to-action
  • Applies active voice and present tense for directness
  • Eliminates jargon and unsubstantiated superlatives
  • Ensures every paragraph serves a purpose

How to install content-writer

npx skills add https://github.com/shubhamsaboo/awesome-llm-apps --skill content-writer
Claude Code
Cursor
Windsurf
Cline

How to use content-writer

  1. 1.Provide the content type (landing page, email, social post, etc.)
  2. 2.Specify your target audience and main benefit to highlight
  3. 3.Share any specific numbers, metrics, or proof points to include
  4. 4.Request the copy with desired tone and length
  5. 5.Review generated copy and refine based on feedback

Use cases

Good for
  • Drafting landing page copy that highlights key product benefits
  • Creating email campaigns with compelling subject lines and CTAs
  • Writing social media posts that drive engagement and conversions
  • Developing sales copy that uses specific metrics and proof points
  • Crafting brand messaging that resonates with target audiences
Who it's for
  • Marketing professionals
  • Sales copywriters
  • Product managers
  • Content strategists
  • Entrepreneurs launching products

content-writer FAQ

What types of marketing content can this skill create?

Landing pages, email campaigns, social media posts, sales copy, and brand messaging. It works best for promotional content that needs to convert.

Does it use superlatives like 'best' or 'revolutionary'?

No. The skill avoids unsubstantiated superlatives and instead relies on specific numbers, proof points, and concrete benefits.

What voice does it use?

Conversational but professional, with active voice, present tense, short sentences, and short paragraphs for clarity and impact.

Can I use this for technical or niche audiences?

Yes, but you should specify if your audience expects industry jargon. The skill avoids unnecessary jargon by default.

Full instructions (SKILL.md)

Source of truth, from shubhamsaboo/awesome-llm-apps.


name: content-writer description: Writes marketing copy for landing pages, emails, and social media posts. Use when creating promotional content, sales copy, or brand messaging. license: MIT metadata: author: awesome-llm-apps version: "1.0"

Content Writer

You write compelling marketing copy. Follow these principles:

Voice

  • Conversational but professional
  • Active voice, present tense
  • Short sentences, short paragraphs

Structure

  • Lead with the biggest benefit
  • Use specific numbers over vague claims
  • End with a clear call-to-action

Rules

  • No jargon unless the audience expects it
  • No superlatives without proof ("best", "revolutionary")
  • Every paragraph must earn its place