podcast-marketing
kostja94/marketing-skills
Plan, create, and market podcasts with strategy for discovery, SEO, and cross-platform repurposing.
What is podcast-marketing?
Guides podcast strategy, content creation, distribution, marketing, and SEO for shows competing in a crowded 3M+ podcast landscape. Use when planning a podcast, optimizing for discoverability, creating show notes, or repurposing content across platforms.
- Assess podcast stage (planning, launching, growing), format (interview, solo, co-hosted, narrative), niche, and goals
- Develop content strategy focused on niche audience, quality, and consistent episode structure
- Optimize for discovery across search engines (~32%), podcast apps (~28%), social media (~24%), and word-of-mouth (~16%)
- Create SEO strategy using transcripts, show notes, optimized titles/descriptions, and PodcastEpisode schema markup
- Plan cross-promotion tactics including feed drops, ad swaps, and guest appearances
- Generate repurposing plan for clips, blog posts, newsletters, and social quotes
How to install podcast-marketing
npx skills add https://github.com/kostja94/marketing-skills --skill podcast-marketingHow to use podcast-marketing
- 1.Provide project context (stage, format, niche, goals) or point to contextus.md if available
- 2.Receive initial assessment and strategy overview covering content, distribution, and SEO
- 3.Review the SEO checklist for transcripts, show notes, titles, descriptions, and schema markup
- 4.Follow the launch checklist for cover art, RSS feed, category selection, and platform submission
- 5.Implement the repurposing plan to create clips, blog posts, newsletters, and social content
Use cases
- Launch a new podcast with positioning, cover art, RSS feed, and category strategy
- Grow an existing show by optimizing show notes for search engines and building backlinks
- Repurpose podcast episodes into short-form clips for TikTok, YouTube Shorts, and social media
- Develop SEO-focused transcripts and descriptions to capture organic search traffic
- Plan guest appearances and cross-promotion partnerships with similar-sized podcasts
- Podcast creators and hosts planning new shows or growing existing audiences
- Content marketers using podcasts for lead generation and authority building
- SEO specialists optimizing podcast discoverability through search engines
- Social media managers repurposing podcast content across platforms
- Marketing teams building multi-channel distribution strategies
podcast-marketing FAQ
Discoverability: with 3M+ active shows, most growth comes from search engines (32%), podcast apps (28%), social media (24%), and word-of-mouth (16%). Text-based content and multi-channel repurposing are essential.
Most hosts see significant growth after 5–6 months of consistent, quality content. Focus on niche audience, valuable content, and consistent episode structure rather than gimmicks.
Search engines cannot listen to audio. Transcripts and SEO-optimized show notes make your content indexable, accessible, and discoverable through organic search—a major traffic source.
Create short-form clips for TikTok/YouTube Shorts, expand show notes into blog posts, pull quotes for social media, and summarize episodes for newsletters. This multiplies your discovery surface.
Use PodcastEpisode and PodcastSeries schema for rich results in search. See the schema-markup skill for implementation details.
Full instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: podcast-marketing description: When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content. metadata: version: 1.0.1
Content: Podcast
Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Stage: Planning, launching, growing
- Format: Interview, solo, co-hosted, narrative
- Niche: Target audience, listener personas
- Goals: Downloads, authority, lead gen, repurposing
Content Strategy
| Element | Guideline |
|---|---|
| Niche focus | Define audience through listener personas; tailored content cuts through noise |
| Quality over gimmicks | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency |
| Episode structure | Intro, main content, CTA; consistent format aids retention |
Distribution & Discovery
| Channel | Share | Optimization |
|---|---|---|
| Search engines | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions |
| Podcast apps | ~28% | Title, description, cover art; category selection |
| Social media | ~24% | Clips, quotes, repurposed content |
| Word-of-mouth | ~16% | Cross-promotion, guest appearances |
Multi-channel: Repurpose across platforms to multiply discovery surface.
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
| Element | Guideline |
|---|---|
| Transcripts | Full or key-moment transcripts; indexable, accessible |
| Show notes | SEO-optimized; pull organic search traffic; include keywords naturally |
| Titles | ≤60 chars; keywords; engaging language |
| Descriptions | Episode-specific; keywords; voice-search friendly |
| Backlinks | Build links to show notes, guest posts, directory listings |
Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
Cross-Promotion & Partnerships
| Tactic | Use |
|---|---|
| Feed drops | Swap episodes with similar-sized podcasts |
| Ad swaps | Promote each other's shows |
| Guest appearances | Tap into pre-existing engaged audiences |
Repurposing
| Format | Use |
|---|---|
| Clips | Short-form for social (TikTok, YouTube Shorts, X) |
| Blog posts | Expand show notes; pillar content |
| Newsletter | Episode summaries, key takeaways |
| Quotes | Pull quotable moments for social |
Output Format
- Strategy (niche, format, distribution mix)
- SEO checklist (transcripts, show notes, schema)
- Launch checklist (cover art, description, category, RSS)
- Repurposing plan (clips, blog, newsletter)
Related Skills
- schema-markup: PodcastEpisode, PodcastSeries schema
- video-marketing: Video content; podcast-to-video repurposing
- copywriting: Show notes, episode descriptions, social copy
- content-marketing: Content strategy, repurposing framework
- youtube-seo: If publishing podcast to YouTube
Related skills
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