How to install solutions-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill solutions-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: solutions-page-generator description: When the user wants to create, optimize, or audit solutions pages. Also use when the user mentions "solutions," "solutions page," "by industry," "industry solutions," "by company size," "SMB," "enterprise," "by outcome," "business outcomes," or "how we solve X." For sitewide page planning, use website-structure. metadata: version: 1.1.1
Pages: Solutions
Guides solutions pages focused on business outcomes. Industry-first is the B2B norm (Salesforce, HubSpot). Answer "what outcome do I get for my industry/team/size?" rather than "what does it do?" Distinct from features (capabilities) and use cases (scenarios); solutions emphasize measurable value by segment.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, outcomes, and proof points.
Identify:
- Outcomes: Revenue growth, cost savings, efficiency, compliance
- Segments: Industry (primary), company size, team
- Format: Hub + per-solution pages, or single solutions page
- Primary goal: Demo, sign up, contact
Solutions Page Structure
| Section | Purpose |
|---|---|
| Headline | Outcome-led; "Achieve X with [Product]" |
| Challenge | Business problem, context |
| Solution | How product delivers the outcome |
| Proof | Metrics, case study, ROI |
| Features used | Link to relevant features |
| CTA | Book demo, start trial, see case study |
| Related | Other solutions, use cases (as sub-applications) |
Best Practices
Outcome-First
- Lead with result: "Increase conversion by 30%" not "We have A/B testing"
- Measurable: Time saved, revenue gained, cost reduced
- Specific: Industry workflows, not generic claims
- Differentiate: Each industry/segment gets unique content
Organization (Primary → Secondary)
| Dimension | Priority | Examples |
|---|---|---|
| By Industry | Primary | Healthcare, Retail, Manufacturing, Financial Services |
| By Company Size | Secondary | SMB, Mid-Market, Enterprise |
| By Team | Secondary | Marketing, Sales, Service, Operations |
| By Outcome | Alternative | Scale support, Reduce churn, Accelerate sales |
Common Industries (Reference)
Automotive, Communications, Consumer Goods, Consumer Services, Construction & Real Estate, Education, Energy & Utilities, Financial Services, Government, Healthcare & Life Sciences, Manufacturing, Media, Nonprofit, Professional Services, Retail, Technology, Travel & Hospitality.
Company Size Segments
| Size | Typical | Focus |
|---|---|---|
| Startup | <50 | Speed, agility |
| SMB | 50–500 | Ease of use, affordability |
| Mid-Market | 500–5000 | Scalability |
| Enterprise | 5000+ | Customization, compliance, integration |
vs. Use Cases vs. Features
| Page | Answers | Primary Organization |
|---|---|---|
| Features | What does it do? | Capabilities |
| Use cases | When would I use it? | By scenario, persona, business goal |
| Solutions | What outcome do I get? | By industry, company size, team |
Hierarchy: Solutions (industry/segment) can contain Use Cases as sub-applications. Example: /solutions/healthcare → use cases: patient scheduling, telemedicine.
When to Use Solutions vs Use Cases
| Need | Use |
|---|---|
| By industry (Healthcare, Retail) | Solutions |
| By company size (SMB, Enterprise) | Solutions |
| By team (Marketing, Sales) | Solutions |
| By outcome (Scale support) | Solutions |
| By scenario (Event marketing) | Use Cases |
| By persona (For Realtors, For CMOs) | Use Cases |
| By business goal (Acquisition, Retention) | Use Cases |
| Industry-specific application | Use Cases (as Solutions sub-page) |
Output Format
- Solutions list (industries/segments)
- Per-page structure (sections, messaging)
- Headline options
- Proof integration (case studies, metrics)
- Internal linking (features, use cases, pricing)
- SEO metadata
Related Skills
- use-cases-page-generator: Use cases as sub-applications under solutions; link between
- features-page-generator: Solutions reference features; link to feature pages
- customer-stories-page-generator: Case studies as proof on solutions pages
- pricing-page-generator: Solutions pages link to pricing
- landing-page-generator: Solutions pages apply LP principles
Related skills
More from kostja94/marketing-skills and the wider catalog.
startups-page-generator
When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program.
status-page-generator
When the user wants to create, optimize, or structure a status page. Also use when the user mentions "status page," "status.yourdomain.com," "uptime," "service health," "incident page," or "system status." For incident comms, use public-relations.
tab-accordion
When the user wants to add or optimize tab or accordion components for content organization. Also use when the user mentions "tab component," "accordion," "expandable content," "collapsible sections," "tabbed content," "FAQ accordion," "how-to tabs," "horizontal tabs," "vertical accordion," "content in tabs," "hidden content SEO," "details summary," or "disclosure widget." For FAQ content, use faq-page-generator. For HowTo step sections (schema, placement), use howto-section-generator.
template-page-generator
When the user wants to design template pages—aggregation (gallery/hub) or detail (individual template). Also use when the user mentions "template page," "template gallery," "template hub," "template detail page," "template marketplace," "programmatic template," "CMS templates," "design templates," "vibe coding templates," "UI templates," "template for users to use," or "template + data pages." For SEO-at-scale strategy (data-driven URL sets), use programmatic-seo.
terms-page-generator
When the user wants to create, optimize, or structure Terms of Service page. Also use when the user mentions "terms of service," "terms and conditions," "terms of use," "user agreement," "ToS," "legal terms," "service agreement," or "terms page." For legal overview page, use legal-page-generator.
testimonials-generator
When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.