How to install testimonials-generator
npx skills add https://github.com/kostja94/marketing-skills --skill testimonials-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: testimonials-generator description: When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator. metadata: version: 1.0.1
Components: Testimonials
Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries.
Identify:
- Content type: Text quotes, video, case studies
- Placement: Product pages, pricing, hero, dedicated page
- Audience: B2B vs B2C; industry/role relevance
Content Formats
| Format | Effectiveness | Best For |
|---|---|---|
| Video | Highest; 77% say it influences buying | Key landing pages |
| Text + photo | Versatile; easy to implement | Product, pricing |
| Case study | Deep credibility; specific outcomes | B2B, high-value |
| Star ratings | Quick trust signal | E-commerce |
Video: 95% message retention vs 10% for text.
Best Practices
Content
- Specific results: "Increased revenue by 40%" over generic praise
- Real photos and names; avoid stock images
- Variety: Different customer types, industries, use cases
- Current: Update regularly; remove outdated testimonials
Placement
- Product pages, pricing sections, near CTAs
- Filter by industry/role so prospects see relevant stories
- Organize by integration or outcome for specificity
Credibility Signals
- Company logos, job titles
- Verified reviews (badges, links)
- Links to customer profiles or live stores when possible
- Before/after narratives for emotional connection
Design Guidelines
- Clean layouts; readable typography
- Engaging visuals; avoid clutter
- Mobile-optimized; fast loading
- Carousel for multiple testimonials; see carousel for design and accessibility
SEO
- Testimonial content can include keywords naturally
- Structured data (Review, AggregateRating) for rich snippets
Accessibility
- Provide alt text for photos
- For carousel design and accessibility (keyboard nav, user control), see carousel
Output Format
- Format recommendations (text, video, case study)
- Placement suggestions
- Content guidelines (specificity, credibility)
- Design checklist
Related Skills
- carousel: Carousel layout for multiple testimonials; design and accessibility
- landing-page-generator: Testimonials as step 2 (earn trust) in landing page flow
- trust-badges-generator: Complementary trust signals; logos and badges
- hero-generator: Testimonials in hero for social proof
- cta-generator: Place testimonials near CTAs; boost conversion
- pricing-page-generator: Testimonials on pricing pages
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.